Nomsly is out to get your lunch money… in the healthiest way possible. The Boston-based startup offers delivery of healthy kids lunches to your door, and has now launched a Kickstarter campaign to help it expand into new geographic locations on the East Coast.
The company is looking to take the hassle out of preparing kids lunches every day without sacrificing quality for convenience (i.e. no prepackaged, processed junk). For $35 a week, Nomsly will send you five prepared, healthy lunches. All meals are cold, so they can be stored in the fridge for a week and packed into lunchboxes with no further preparation needed.
Keeping things cold is actually important for Nomsly. According to Co-Founder Christopher Buck, Nomsly lunches stay fresher longer because the entire process is refrigerated. Food arrives cold, is prepared cold and shipped cold. This way, when your package arrives on Saturday, all the lunches will stay fresh throughout the week. The company even uses a Vitamin C and Calcium wash on the fruits and veggies to keep them from turning brown.
Nomsly is currently bootstrapped with funding from friends and family. Just Buck and Co-Founder Andrew Macauly are full-time with the company, with six other contractors providing additional help. The company currently only serves the Boston area, and wouldn’t reveal any customer numbers.
Nomsly just launched a Kickstarter campaign to try and raise $30,000, the proceeds of which will go towards equipment and materials that would allow the company to expand into New York and Philadelphia.
Which is a bummer for this blogger as it’s another kid meal kit that doesn’t service my area. And I really like the idea of Nomsly. Like Yumble, Nomsly is differentiating itself in the meal delivery space by focusing only on kids. What I really think is smart on Nomsly’s part is to focus even further by providing only lunches, and even further, only cold lunches.
First, grabbing a prepared, balanced meal out of the fridge and throwing it in my son’s backpack would save me lots of time in the morning. At $7 a meal, that’s roughly twice what I pay for a school lunch, but it’s for menu items like grilled chicken and rice with peas and plums, turkey wraps and other fare that seem better than cafeteria tater tots. Plus, it beats the repetition of me slapping together a PB&J everyday.
Buck said the company had looked at going the VC route, but wanted to go with Kickstarter because it was interested in fostering more of an engaged community that was actively participating in their mission. This is admirable, but it leaves open the opportunity for other, better funded companies to come in and replicate what Nomsly is doing on a larger scale.
And if that’s the case, there’s a chance I’ll never get to hand Nomsly my lunch money.