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The Spoon

Daily news and analysis about the food tech revolution

Future of Recipes

Sunbasket Transitions from Meal Kit Player to ‘Full-Service Meal Delivery Company’

Sunbasket, best known for its meal-kit subscription service, announced today it is broadening its product line and evolving to become “a full-service food delivery company.” The newly revamped service will offer a range of different food items to consumers, from full meals to snacks and pantry staples.

Reaching more potential customers, including those who need something more convenient than a full-on meal kit, seems to be at the heart of this transition. “The onset of COVID-19 forced consumers to quickly adopt new habits when it came to food, and Sunbasket was inspired to reflect on our company’s values to better serve our customers,” said Don Barnett, CEO, Sunbasket, said in a statement. Barnett added that he believes the company’s “refreshed emphasis on convenience will be appealing to even more people.”

To that end, the Sunbasket site now carries a mix of meal kits, heat-and-serve meals, meats (plant-based and traditional), dairy products, pantry staples, and snacks.

What is not completely clear from Sunbasket’s revamped website is whether a user still has to sign up for a subscription in order to get the pantry staples. From the looks of it, you would still need to sign up for a meal plan (either a meal kit or the heat-and-serve option), at which point you could add other staples onto your existing order. As has always been the case with Sunbasket, the commitment is month to month.

Today may be the official announcement for Sunbasket’s expanded roster of foods, but the company has dropped hints of such a transition for some time. In 2019, it expanded its dinner-only lineup to include breakfast and lunch meals, as well as add ons like granola butter and single-serving snacks.

And while the traditional meal kit is seeing some resurgence because of the pandemic (everyone’s eating at home), the sector’s ongoing struggles are well-documented. Most meal kit companies, including Kroger-owned HomeChef, Purple Carrot, and Blue Apron, have added a wider variety of food items as well as some customization features.

Sunbasket’s move to offer grocery items is a first in the meal kit sector, but it’s one of many examples of previously narrowly focused food companies expanding to incorporate online grocery into their wares. Misfits Market and Imperfect Foods, both companies that originally focused on rescuing cosmetically “ugly” fruits and veggies, have since expanded their services to include online marketplaces where all manner of pantry goods and food supplies can be bought. As a meal kit company, Sunbasket’s core business differs from these two companies, but it’s newly announced expansion appears to be similar.

With online grocery shopping expected to hit $250 billion and account for 21.5 percent of all grocery sales by 2025, it wouldn’t be surprising if other meal kit companies soon follow Sunbasket’s lead.

Just Salad Debuts Meal Kit Brand to Fight Food Waste, Plastic Packaging

Fast-casual chain Just Salad has launched a meal kit brand it is calling the “next generation of meal kits.” Dubbed Housemade, the line is available now exclusively via Grubhub, according to a blog post from Just Salad.

The standout feature of the new meal kit line (which launched very, very quietly this month), is its purportedly waste-free packaging. Anyone who has ever ordered a traditional meal kit knows that you’re typically left with a mound of plastic, cardboard, and dry ice after the food is prepped.

In contrast, Just Salad says the Housemade line uses “zero plastic packaging.” Instead, meals arrive in curbside recyclable or compostable packaging, and labels on the packages are water soluble. Recipe cards contain disposal instructions for the packaging.

In terms of what actually arrives in a kit, it’s a bit of a cross between a prepared meal delivery and a more traditional kit. For example, the Housemade Mediterranean Chicken Salad comes with uncooked chicken, rice, vegetables, and other ingredients. Items are pre-portioned out, so that the customer just has to put them into single pan and cook for 15 minutes. Since Just Salad won’t be using dry ice or other cold storage materials for its packages, meals are meant to be delivered within an hour. There is no subscription to purchase the Housemade kits, which start at $10.49 for a single serving. Users can simply head over to Just Salad’s page on the Grubhub app or website.

Meal kits as a category has long been championed as a potential avenue for fighting food waste because ingredients are pre-portioned and users get exactly what they need for each meal. The tradeoff for that convenience up to now has been excess amounts of packaging waste, which rather nullifies any other sustainable aspects of the meal kit.

Just Salad said in its blog post that its Housemade kits have “91 percent less packaging by weight than the average meal kit.” Again, the reason that is possible is because kits are have few ingredients, are available in single-serving sizes, and are meant to be delivered within an hour. Traditional meal kits, on the other hand, serve entire families, usually require a subscription, and are shipped across the country. All of those factors require more protective packaging (insulating, shipping, etc.) for any given order. Just Salad’s tactic of using its own locations to fulfill orders and delivering those orders within an hour automatically removes some of the packaging problem from the process.

In its blog post, Just Salad said meal kits “have a crucial redeeming feature,” which is fighting food waste, but that the industry must “rethink the meal kit concept” in order to effectively cut down on packaging waste.

Whisk Creates Slack App to Help You Shop For Groceries At Work

Like many, I use Slack for a good chunk of the day as a way to communicate and collaborate with coworkers.

But now thanks to Whisk, I can start using the ubiquitous work communication platform as a way to manage grocery shopping lists and access recipes.

Announced via a blog post by Samsung NEXT (the company which acquired Whisk last year) head of product Travis Bogard, the Whisk app is available to anyone with Slack.

Interestingly, while there are plenty of food-related apps available to use on Slack, most of them are for things like ordering from food trucks or managing a work-group catering order. The Whisk app, from what I can tell, is the first one for recipe sharing or grocery lists.

This lack of personal meal journey management apps for Slack probably shouldn’t be surprising since it is, after all, a work tool. That said, the line between work and personal time has become blurry in these work-from-home pandemic times, and nowadays many of us are seamlessly switching back and forth between work projects and personal stuff like meal planning or grocery shopping.

So why not do it in Slack?

I decided to try the app out and added Whisk to our workplace Slack.

For anyone not familiar with Slack apps, using them means typing in command prompts reminiscent of DOS or, for anyone under 40, like those you might tap into an app like Terminal to run scripts or basic web prompts.

Once I had the app running, I used the register prompt to log into Whisk and authorize it to work with Slack. I then used the add item command to add a couple things to my grocery list. I then hopped over to my Whisk browser tab and there were the milk and eggs I had just added to the list.

I also used Whisk Slack app commands to bring up recipes and check out the items on my shopping list.

Would I use it in the future? Maybe. Since I use Slack all day, I like how easily accessible it is. That said, I’ve always found Slack apps a little annoying since every app has a different set of commands and I usually have to look them up when I use them. I also use voice assistants like Alexa to add items to my list (Whisk also has an Alexa integration), so I’m not sure this would replace that.

But if you are a Slack or Whisk user, you can try it out for yourself.

From the Lab: This Smart Fabric Can Identify Foods You Place on It

Researchers at Dartmouth College, Wuhan University, Southeast University, and Microsoft Research have developed a fabric that can identify what foods and other types of objects placed on it (hat tip to Engadget).

Dubbed Capacitivo, the technology attaches a grid of electrodes to a textile. By applying an electric field to the fabric and some machine learning, objects placed on it can be identified by measuring any shift in capacitance.

The technology can detect different types of food, even when those items are inside containers like water glasses and bowls. According to the paper, the tech also has an average accuracy of 90.71 percent.

You might be thinking, “Why would I need my tablecloth to tell me what’s on it, I can see whatever I put on it.” Well, according to the paper, the readings from the fabric could be integrated with other kitchen and cooking apps. For example, you could place a bunch of fruits on a table and based on that have a smoothie recipe suggested to you. When you eat dinner, your meal could automatically be uploaded to a diet tracking app. Or when making a meal, it could provide some form of guided cooking by telling you which ingredients to add and when.

Capacitivo: Contact-Based Object Recognition on Interactive Fabrics using Capacitive Sensing

The technology isn’t perfect. It has a hard time with metallic objects, and researchers said it isn’t very good at identifying specific liquids (e.g. distinguishing a beer from a Coke). But, this is a fist step that it still very much in the lab. With a little imagination, it’s not hard to see how a smart surface like this could be integrated to talk with your appliances to create an even more connected kitchen.

Tweet at Kroger’s Chefbot to Find Recipes for Ingredients You Have on Hand

The last day before you go back to the grocery store can be a difficult one when you’re trying to make a meal. What you have left in your pantry is often a random assortment of odds and ends that may or may not go together.

To help consumers avoid giving up and getting restaurant delivery, or, much worse, letting those random items go to waste, Kroger launched its new Chefbot today. Found @KrogerChefbot on Twitter, Kroger says this AI-powered tool will help you discover recipes that put those odds-and-ends foods to tasty use.

To use Chefbot, take a picture of three ingredients and tweet @krogerchefbot. The bot replies with what it thinks is in your picture. If it’s correct, it gives you a link to a page with recipes for your ingredients.

With the pandemic still keeping restaurants closed and winter being on its way, chances are good a lot of us will be eating at home a lot more in the coming months. So another easy meal discovery tool could be pretty useful.

However, at least based on my first test this morning, I’m not sure Kroger’s Chefbot is that tool. To give it a spin, I took a pick of tofu, penne pasta and an avocado and tweeted that pic to Chefbot. Maybe it’s first-day jitters, but Chefbot could only identify one item — penne, and that could be because the box had a giant “penne” written on the side. Chefbot also guessed that I had salmon, which… I’m not sure where it got that one as you can see from the picture below.

https://twitter.com/AlbrechtChris/status/1315660912024403969

I thought I had even cheated a little bit by including the barcode and the tofu label.

Since it didn’t recognize my items, I listed them for Chefbot in a follow up tweet. It then sent me to recipe page that said “Sorry, your search for “avocado penne tofu” did not return any results,” so it gave me a bunch of recipes for chicken dinner recipes.

Kroger’s Chefbot is a lot like Whisk’s Cook Magic, though that service uses texts instead of Twitter, and it doesn’t try to identify pictures (it also seems like it might work better).

We are all for tech tools that help people make better meals at home and reduce food waste. But it seems like Kroger’s Chefbot may need to go back to culinary school to make its AI a little smarter.

Blue Apron Adds Customization, Extra Boxes to Meal Kit Subscriptions

Blue Apron announced today it has expanded its product line to introduce more flexibility into its meal kit subscription plans, likely in a bid to reach a wider number of homebound customers. To do this, Blue Apron unveiled three new features: recipe customization, the ability to get multiple meal kit boxes per week, and more meals per week for the two-person box.

Recipe customization is the most intriguing of these options. Customers will be able to “customize select recipes” by swapping out choice of protein, switching a veggie for a starch, increasing portion size, and replace a meat portion with a plant-based protein. (Blue Apron has maintained a partnership with Beyond Meat since 2019.) 

Blue Apron subscribers will also have the option to receive multiple boxes per week. Subscribers normally get one box per week that contains all ingredients for Blue Apron meals for that week. This new feature gives customers the option for two boxes per week, for a total of eight different recipes that can be delivered at staggered times. 

Finally, Blue Apron has added an extra meal to its Two-Person Signature box for a total of four meals per week. 

That the extra features are all about customization and flexibility makes sense, given the uncertainty of the restaurant dining room and the fact that more consumers are eating in these days. Adding more choice to its offerings potentially allows Blue Apron to reach a wider audience. 

Blue Apron has struggled for the last few years, along with the entire meal kit sector. Of late, though, the company has seen something of a resurgence. On its most recent earnings call, Blue Apron said its customer base grew by 20,000, and average revenue per customer increased 25 percent year over year.

Other meal kit companies, including Sun Basket, Purple Carrot, and HelloFresh, have also reported an uptick in demand.

In today’s press release, Blue Apron said its new features will be available to all subscribers by the end of the year.

SideChef Now Offers Shoppable Recipes Through Walmart

Smart kitchen platform SideChef revealed to The Spoon this week that it is now offering shoppable recipe fulfillment through Walmart.

Consumers using SideChef’s app and website can now buy all the ingredients for a recipe with one click and choose from more than 3,300 Walmart stores across the U.S. for curbside pickup or delivery.

Right now, there are 150 shoppable recipes available on SideChef, but that number will bloom to more than 10,000 recipes later this month and in time for the holidays. In addition to shopping directly for recipe ingredients, customers will be able to adjust serving sizes, swap brands, and convert cooking units, as well as see the percentage of each product used so they know what leftovers they will have.

After being dormant for a while, the shoppable recipe space is suddenly seeing a flurry of activity. In July Thermomix launched shoppable recipes through its Cookidoo platform. In August, Swedish shoppable recipe company Northfork (which also works with Walmart) raised $1.1 million. And just last month, Fexy Media sold off its Serious Eats and Simply Recipes to DotDash in order to focus more on its shoppable recipe platform.

Why are shoppable recipes suddenly so hot? Could be because that most of us are still stuck at home, thanks to the global pandemic. Online grocery shopping has shot through the roof, thanks to COVID and improved fulfillment systems from grocery retailers. In fact, the grocery e-commerce sector is expected to hit $250 billion in sales by 2025, so there is plenty of opportunity for shoppable recipe providers like SideChef to get in on the ground floor, as it were, to capitalize on this long-term growth.

Partnering with Walmart, and it’s massive retail footprint, could help push shoppable recipes more into the mainstream. With winter coming and more people stuck at home, there could be a greater need for recipe discovery to mix up any meal monotony that might have set in. Nearly 90 percent of U.S. population lives within 10 miles of a Walmart, so shoppable recipes is sitting right in the middle of a Venn diagram of audience and immediate action.

For it’s part, SideChef hasn’t been a slouch itself over this past year. The company’s app landed on Facebook’s Portal smart assistant, and launched a premiums subscription service. To learn more about SideChef and shoppable recipes, check out this deep dive interview with the company’s founder, Kevin Yu, over at Spoon Plus (subscription required).

Whisk Launches B2B Content Management Tool to Structure and Organize Recipe Data

Samsung subsidiary Whisk today announced the launch of its new artificial intelligence-powered recipe content management platform for CPG companies and retailers.

In a nutshell, Whisk’s new tool allows companies to unify and organize recipe data that may be scattered across multiple platforms. For instance, a retailer could have recipes that exist in a website, as downloadable PDFs or even in spreadsheets. Whisk’s tool hoovers up all of that disparate data, gives it structure and unifies it so all the legacy recipes are unified into a new, single platform.

In addition to pulling in all of the pre-existing data, Whisk’s new platform also tags that data and automatically provides enhanced nutritional information, and continues to do so as new recipes are added. Since Whisk does that data work on the back-end, all a retailer or CPG company needs to do is build out the front-end for a web or mobile app and plug it into the Whisk platform.

Because all of the data is tagged and nutritional information added, end users can then easily search and filter results (e.g., if someone is diabetic or hates mushrooms) for a more customized experience.

In addition to recipe discovery, any company building a new recipe experience with this content tool can also add a commerce option using Whisk’s shoppable recipe technology.

Finally, the Whisk content tool also lets companies publish their recipes on the Samsung platform, which means those recipes are discoverable on the screens of Samsung appliances like the Family Hub smart fridge.

Whisk’s content platform arrives at a time when more people are buying food online (thank you, pandemic) and also during a period where food brands are launching their own D2C channels. If Whisk’s tool works as promised, its ability to re-surface, re-purpose and enhance legacy recipes into a new digital experience could help create a new level of customer engagement for retailers and brands alike.

Whisk’s recipe content management tool is available today, and uses a SaaS model, charging a monthly fee that depends on the usage.

Fexy Media’s Cliff Sharples Talks Serious Eats Sale and Getting Out of the Editorial Business

There are two sides to every story. For example, earlier today, digital publisher Dotdash announced that it had expanded further into food editorial content with the acquisition of Simply Recipes and Serious Eats from Fexy Media. The flip side of that news is that Fexy Media is getting out of the editorial business to focus on its core technology platform.

“We are divesting ourselves from [the] digital media ad supported model,” Fexy Media Co-Founder and Co-CEO Cliff Sharples told me by phone this morning. “We are really focused on being a technology company and ultimately building a marketplace.”

Fexy Media’s main business is its Relish shoppable recipe platform that Sharples says now reaches more than 120 million users a month across its 30 blog partner sites. Simply Recipes and Serious Eats will both remain Fexy content partners and use the Relish platform, so Fexy isn’t losing any audience or reach.

Fexy’s move away from editorial is understandable. One, as noted, creating editorial content is not the company’s core focus. Second, creating good editorial content on an ongoing basis is hard, and harder to justify when it isn’t your core business. There is also already a ton of competition from big and smaller food media players alike. Finally, we are in the midst of pandemic-related behavioral changes that could translate into bigger upside for Fexy. COVID-19 has forced the closure of dine-in options at restaurants, not to mention forced the closure of restaurants altogether. This means that people are eating at home more, which in turn spurs people to seek out and discover new foods to cook (hello, sourdough!). That’s where Fexy comes in.

Fexy’s Relish generates revenue through its shoppable recipe relationships. Find a recipe you like at a participating Relish site, click a button and all the items are sent to a grocery retailer where you can make your purchase and, increasingly, have those items delivered on the same day. Fexy monetizes the idea of consumers turning discovery into action through product placements, revenue shares and affiliate programs.

Buying groceries online is something else that has gotten a push from the pandemic. Fears over COVID translated into record amounts of online grocery shopping over the past six months and grocery e-commerce in the U.S.

“Over the full scope of the pandemic, we’ve seen more than a tripling of take rate in terms of people using relish, building out recipes and sending those to [retail] partnerships,” Sharples said.

And while online grocery shopping has fallen from its record highs in recent months, it’s projected to hit $250 billion in total sales in the U.S. by 2025. So there is a huge opportunity for Fexy to focus on expanding its with retailers and other content sites, rather than trying to build out their own.

Galley Solutions’ Founders Talk Recipes, Data, and What It Will Take to Build a Better Food System

In the food world, San Diego-based tech startup Galley Solutions is perhaps best known for its software system that uses recipe-level data to automate the restaurant back of house. But founders Benji Koltai and Ian Christopher have much bigger plans for the role they want their company to play in creating a more efficient, accurate, and safer food system overall.

I recently hopped on a Zoom chat with Koltai and Christopher — who also happen to be brothers-in-law — to talk about their vision for the future food system, how a system like Galley’s can contribute, and what foodservice businesses can do right now to make their operations more efficient.

You can watch the full video below. Some highlights include:

  • The definition of “food business” is changing as we speak, from college dining halls now offering grab ’n’ go meals to ghost kitchens operating out of grocery stores.
  • Moving forward, restaurants must learn to leverage their recipe-level data to make operations more efficient, cut overall costs, and save on labor and time to accommodate these new formats.
  • Technology is everywhere in the foodservice world, yet for all the different devices and solutions, there is no common dataset to bring those disparate pieces together.
  • A truly efficient back-of-house system will use one source for all the business’s data. For example, a centralized data source could populate the digital order forms sent to vendors and at the same time tell the kitchen robot how long to leave a burger on the grill.

Food Tech News: Virtual Derby Fare Is Upon Us

The Kentucky Derby is around the corner! Not that I or many other folks will be physically present for the famed event this year. We will, however, be cooking up some classic Derby fare, courtesy of the internet. Read on for more on that as well as other food tech news bits from the last week.

Virtual Derby Menu 2020

Churchill Downs Racetrack, home of the Kentucky Derby, is once again offering an at-home Derby menu for couch-bound attendees of the famous event — of which there will be many more this year, given the venue’s reduced capacity requirements. For the event, taking place September 5, Churchill Downs has created an at-home menu fans can access online and create in their own home kitchens. 

Africa’s First High-Tech Greenhouse

Van der Hoeven Horticultural Projects has started construction on the first fully automated glass lettuce greenhouse in Africa. The greenhouse, outside Cairo, Egypt and roughly 2.5 hectares in size, will grow herbs and lettuce, while automation technology will regulate climate and plant density for more optimal growing in desert conditions.

The Profitability of Plant-Based Eggs

Eat Just, maker of the famed JUST plant-based egg, is on track to profitability, according to a report this week from Reuters. The company aims to turn an operating profit before the end of next year is also considering and initial public offering.

Target All-In on Online Grocery

Target announced this week that its grocery pickup service is now available across the U.S. The service is now available in about 85 percent of its stores. For now, only Target’s most popular items (about 750 of them) are available for pickup, though the ongoing popularity of online grocery could change that in the future.

KloveChef Opens Up Voice-Guided Cooking Platform to Publishers

KloveChef, the voice-guided cooking startup cofounded by one of India’s biggest celebrity chefs in Sanjeev Kapoor, is opening up its platform this month to publishers wanting to add voice-guided cooking functionality to their recipes.

The new tool will allow anyone who has recipe content — chefs, cookbook authors, bloggers or food retailers — to upload their recipes to KloveChef’s platform via a web interface and it will convert them into a voice-guided recipes.

“We will democratize the interactive recipe creation and distribution,” said Bahubali Shété, KloveChef cofounder and CEO, in an interview with The Spoon.

Shété told me that recipe publishers will be able to use KloveChef to publish their recipes across a variety of voice platforms such as Amazon Alexa, Google Assistant, Google Home and Amazon Fire TV. To do so, they just copy the recipe URL or paste the full recipe into the web interface and KloveChef will convert into a voice-guided recipe.

Shété also said that publishers will have the option of letting users send their recipes posted on other web channels such as YouTube or Pinterest to their voice assistants for guided cooking.

KloveChef is opening up their voice platform after finding some success with their Alexa voice skill targeted primarily at home cooks in India. According to Shété, the guided cooking assistant has a total of 465,000 users and 100,000 monthly active users.

Shété says publishers can make money through KloveChef if the recipe is converted into a shopping list. The recipe-to-shopping list feature, which KloveChef has been testing through its app in India, currently has over 1 million recipes converted into shopping lists via voice search.

I have to admit, I like the idea of self-publishing recipes to voice platforms. It reminds me of the early days of ebooks, when authors would use technology from early pioneers like Smashwords to put their books into the world and on other popular platforms. Perhaps not all that surprisingly, just as like those early days of ebooks, recipe self-publishers are relying on Amazon to reach the end consumer, only instead of Kindle this time it’s Alexa.

It’s too soon to see how successful KloveChef will be in attracting cooks for its voice guided recipe assistant outside of India. In its home market, they’ve been able to leverage the large reach of Kapoor, while here in the states, Alexa tends to favor its featured partners such as Food Network or Tasty. KloveChef will have to compete with the algorithm-favored partners through attracting recipe publishers such as popular food bloggers or food retailers with built-in audiences to accrue a sizeable user base.

Looking forward, the company hopes to also attract users by making the platform better over time. One of the early features will be adapting guided cooking where users can speed up a recipe or slow it down depending on their experience. The company plans to release the new capabilities by mid-August.