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Personalized Food

April 15, 2025

Introducing The Tomorrow Today Show With Mike Lee

Back in 2017, I wrote a story exploring the idea of personalized food profiles. The piece explored whether, someday, we might walk into restaurants, shop at the grocery store, or have dinner at a friend’s house and be able to communicate our food preferences and dietary restrictions in advance, shaping our entire meal journey accordingly.

The inspiration for that article came from Mike Lee, who had just spoken at our Smart Kitchen Summit in Seattle that October. During his talk, he introduced the idea of a “food passport” that could someday help personalize food experiences wherever we go. I had gotten to know Mike through his work at The Future Market, where he developed a concept store of the future for the Fancy Food Show. It didn’t take long for me to realize that Mike has a rare ability to imagine the many possible futures of our food system and to understand how technology and social change might intersect to bring those futures to life.

However, it wasn’t until he published his book Mise: On the Future of Food that I fully appreciated the breadth of his thinking and the ways he can masterfully get his ideas across. In Mise, Mike not only describes big potential technologies and changes we will wrestle with in the future, but he gave us stories of how these changes might unfold in our lives.

In short, Mike is not only skilled at identifying early signals and trends, but he’s also a master of using storytelling to illustrate how these futures might unfold, which is why I’m super excited to welcome his new show to The Spoon Podcast Network: The Tomorrow Today Show.

In his new podcast, Mike takes listeners on a weekly deep dive into the future of food, whether it’s restaurants, farming, consumer products, nutrition, or even food hedonism. Each episode features long-form conversations that go beyond surface-level takes, offering nuanced insights from some of the most thoughtful voices in the industry.

In this first episode, The Future of Restaurants, Mike has a roundtable conversation with Kristen Hawley (Expedite), Elizabeth Tilton (Oyster Sunday), David Rodolitz (Flyfish Club), and yours truly. We explore everything from the role of empathy in hospitality to why chefs are trading molecular gastronomy for comfort food like pot pies.

Season one is launched, and you can watch the first episode below or listen to it on Apple Podcasts, Spotify, or wherever you get your podcasts. Make sure to subscribe, rate and review!

Mike is my guest on this week’s episode of The Spoon Podcast, so make sure to listen to that as well to hear a little more about Mike’s background.

The Future of Restaurants

January 18, 2024

January AI’s New App Uses Generative AI to Predict How Food Will Impact Your Blood Sugar

If you’ve been diagnosed with a metabolic health issue, you might have used a continuous glucose monitor (CGM) at some point to track the impact of your food intake on your blood sugar. However, as of March 2023, only 2.4 million people used a CGM in the U.S., and because of the relatively small adoption rate of this technology, the vast majority of folks with diabetes or who are in danger of metabolic health issues may not have access to real-time insights into what the impact different foods may have on their glucose levels.

January AI aims to change this with its latest innovation: a free app that performs predictive analysis on the impact of various foods on blood sugar. The company, which unveiled its newest tool at CES last week, has developed an AI-powered app that analyzes meal photos and offers users immediate feedback on glucose impacts, macros, and healthier meal alternatives.

January says its app uses generative AI to automatically generate accurate food titles and estimates of ingredients and ingredient quantities within complex meals.

“It uses three kinds of generative AI to tell you your blood sugar response,” said Noosheen Hashemi, CEO of January, speaking at The Spoon’s CES Food Tech Conference last week. “It uses our own generative AI for glucose, and then it uses a vision generative AI to pick what’s in the food, and then it uses that language model to give it a title.”

According to the company, its AI-driven predictions are based on millions of data points, including wearable data, demographic information, and user reports. The company says this approach enables the app to provide personalized glucose level estimates and insights, making metabolic health management more accessible and actionable.

“It’s as simple as scanning a food,” said Hashemi. “You can also scan a barcode. You can also do a search. And we can tell you all the macro, its total calories, how much fiber, protein, fat, and carbs it has. And we can also show your blood sugar.”

According to Hashemi, the company’s platform can be customized and trained for specific users by taking data from a wearable such as a smartwatch, a person’s glucose monitor, or even food logs. With that data, the app can create highly customized predictions around a person’s biomarkers and dietary preferences.

“One out of three people in America has pre-diabetes, and 90% of them don’t know it,” said Hashemi. “And one out of nine people has diabetes, and 20% of those people don’t know it. So blood sugar is something we should all be managing, but we just don’t know that we should.”

Given the increasing popularity of GLP-1 medications, my guess is that more Americans will start to consider how their diet affects their blood sugar in the coming years. And, even if they don’t use a glucose monitor or get a prescription for a medication like Ozempic, increased awareness will push many to use apps like this one to help them better understand how a given food will impact their blood sugar and overall health.

You can hear Hashemi discussing the app and showing a demo in the video below.

January AI CEO Talks About New Generative AI App at CES

October 18, 2023

Elo Health Partners With Nourished For Launch of 3D Printed Gummy Supplements

This week, Elo Health, a personalized nutrition startup, announced they have partnered with UK-based Nourished to offer Elo customers an option to take their personalized supplements in gummy form.

The new partnership, which will allow Elo customers to replace up to 7 pills with a single 3D-printed gummy as part of a daily supplement regimen, is the result of a year and a half of collaboration between the two companies, according to Elo Health CEO Ari Tulla.

“We’ve been trying to find and build a better product for delivering the nutrients to people,” Tulla said in an interview with The Spoon. “Nourished has developed this unbelievably good modality of 3D printed gummy vitamins, and we’ve been working with them to formulate the ideal formulation based on the Elo Health AI.”

According to Tulla, while some of Elo’s customers are perfectly okay with taking multiple pills with a daily regimen, some would prefer a different delivery method for their supplements.

“Now they can take the equivalent of seven pills in one gummy,” said Tulla. “Seven layers equals seven pills. And we’ve worked with Nourished to dose them appropriately, so they actually have the same outcomes as the pills.”

Another new option to the Elo Health platform is the company is now allowing its customers to build their initial personalized supplement profile with a questionnaire instead of a blood panel. Initially, Elo required a finger prick blood sample to get a panel determining cholesterol, lipid, vitamin D levels, and more than a dozen other biomarkers. Understandably, some customers didn’t like the expense (up to $150 per test) or the discomfort of a blood test.

Tulla says the company’s AI model has optimized its platform so customers get similar outcomes with personalized supplements without an initial or ongoing blood testing.

“We have taken the learning from the last two and a half years and thousands of people who went through the funnel. And we’ve been optimizing the questionnaire to get very close to the same way we can get with a panel.”

For those who want to continue to use blood testing for an initial panel and on an ongoing basis, Elo will continue to offer them.

For Nourished, the Elo partnership continues the company’s momentum over the past year. This summer, the company announced they were entering Japan at Smart Kitchen Summit Japan, and they are also in the market in the northeastern US, the UK, and Europe.

In the future, Tulla sees his company’s AI-powered personalized coaching and nutrition counseling.

“When you have a question about nutrition, you want to get the response right then and there. And that’s what the AI can provide. It can provide a dialogue that happens right then.”

You can listen to my full conversation with Ari in the latest episode of The Spoon Podcast. If you’d like to hear from Ari in person, join us next week at the Food AI Summit.

May 17, 2023

Heinz Introduces REMIX, a Coca-Cola Freestyle for Condiments

I have to admit I was not expecting to write about Heinz condiment product today, but a big company surprises you every now and then.

No, it’s not MayoChup or Wasabioli, but the Heinz REMIX, a vending-machine-sized sauce dispenser that lets customers create personalized sauce mixes.

The new machine, which the company claims to have developed from concept in just six months, can create up to 200 sauce combinations from a base of sauces that includes ketchup, ranch, Heinz 57 Sauce, and BBQ Sauce. From there, the customers can mix in what the company calls “enhancers, ” including jalapeño, smoky chipotle, buffalo, and mango at varying intensities (low, medium, high).

The product, which is part of the company’s “Away From Home” (AFH) division, will debut later this month at National Restaurant Show.

The product is reminiscent of the Coca-Cola Freestyle, which lets customers create weird combinations of sodas to their heart’s content. However, unlike the Freestyle, it’s unclear how many restaurants are willing to cede floor space to a giant condiment mixer. Sodas are something customers actually pay for, and I’d gone to places just so I could use the Freestyle. So while the REMIX might be a draw for condiment-conscious consumers, restaurants will need to be sure the extra cost of having a REMIX adds enough to the bottom line in recurring or new customers to make it worth it.

But who knows, maybe all those RanchUp or Mango 57 nerds out have been waiting for the moment when they can finally express themselves.

January 31, 2022

I Tried Viome’s Health Intelligence Test to Understand My Gut Microbiome and Biological Age

In recent years, the gut microbiome has drawn a lot of attention in the field of nutrition science for being able to tell us an extraordinary amount about our health. Viome, a personalized nutrition company founded by executive and entrepreneur Naveen Jain, offers at-home testing that allows users to get insight into their microbiome and overall health. As someone who is deeply interested in cutting-edge personalized nutrition, I was excited to try out one of Viome’s at-home testing kits.

Taking the test

Viome sent me its Health Intelligence Test, which measures stress response, biological age, and the health of your immune system, gut microbiome, cells, and mitochondria. Taking Viome’s at-home test is straightforward, and simply required both a blood and stool sample. The testing kit included all the materials needed to gather this, and supplied extra testing materials just in case you made a mistake during the collection process. I appreciated that the instructions were detailed but also easy to follow.

Once the stool and blood samples are gathered, packaged, and sealed, I just had to drop them off in a prepaid package at my local post office. Once the samples are received, Viome states that it takes about four weeks to receive the results, which is about the amount of time it took for mine.

Before you receive the results, you must take a lengthy intake survey in Viome’s user portal that asks questions about what you eat, how you sleep, stress levels, and other lifestyle questions. It took me about 40 minutes to answer all of the questions.

Background on my health

Prior to disclosing my results and experience with using Viome’s test, I think it is important to share my perceived health and lifestyle to give you more background. For the past eight years, I have followed a whole-foods, plant-based/vegan diet that incorporates a wide variety of fruits, vegetables, legumes, and grains. I do yoga and walk every day, and rock climb multiple times a week. I get plenty of outside time because I hike, stand-up paddleboard, and forage for wild foods. I do not smoke, am not a heavy drinker, and have no chronic illnesses. I have rarely taken antibiotics in my life.

The results

In general, I consider myself to be a very healthy person and feel great most of the time. Therefore, I was surprised when I received my results.

Overall, my results were not terrible, but they were not great, and certainly did not meet my expectations. The results were graded on a scale from 0 to 100 (0 being the worst, 100 being the best), and the classification of being not optimal, average, or good.

How my mitochondrial health, immune system health, and stress response health were rated in my Viome portal

My cellular and mitochondrial health were classified as “not optimal”. My gut microbiome health and immune system health was rated as “average”, while my stress response health was “good”. I am 25 years old, but my biological health was considered to be that of a 21-year-old.

Within these larger categories were subcategories that were also graded. For example, within the “gut lining” category, there were other subcategories like butyrate production pathways and gut lining health.

The number of different ingredients recommended to me

One of the things that surprised me the most was that based on my results, the company recommended 56 different ingredients for me to supplement with. This included vitamins, herbs, minerals, food extracts, amino acids, prebiotics, and probiotics “we’ve identified to improve or help maintain your scores.”

Within the Viome portal, you can see what bacteria, archaea, eukaryotes, viruses, and probiotics, are present in the “My Active Microbes” section. My test results show that my sample contained several viruses: Paprika mild mottle virus, Pepper mild mottle virus, Tobacco mild green mosaic virus, Tomato brown rugose fruit virus. These are plant diseases, so I did not understand why this showed up in my gut.

As I mentioned before, I eat a diverse whole-food diet, eat pro-and prebiotic foods, forage wild foods, and even brew my own fermented beverages. Despite my efforts to maintain a healthy gut, only one probiotic strain was identified in my sample and my active microbial diversity ranked low.

A few of the foods on the “minimize” list

The company recommends foods that you should avoid and minimize, and also foods that are considered “superfoods” for your body. My avoid list had five foods listed (tomato, paprika, alfalfa sprouts, bell pepper, and mung bean sprouts), while my minimize list consisted of nearly 80 different foods. My superfood list consisted of 17 different foods, including cabbage, apple, artichoke, and broccoli.

Understanding the results

I first felt overwhelmed and stressed about receiving my test results, and decided to share them with my primary care physician. After looking over my results she said she was not concerned at all, especially since I did not have any symptoms I was worried about. I asked her specific questions about why some of my scores were not optimal, and she said that was not her field of specialty, and in all honestly, she wasn’t even sure of who would be best to bring my test results to.

I then decided it would be best to speak with someone from Viome to discuss my results further. I was able to talk with Grant Antoine, a naturopath by training and clinical expert at Viome. The Viome test results are intended to be self-explanatory, and Antoine said, “They’re straightforward, and hopefully, you’re doing a lot of the interpretation on your own.” When I asked who would be best to take the results to for a deeper explanation, he stated that a nutritionist or health coach would be a good option.

I actually have completed my health coaching certification and felt that I still needed to take the results to someone who was more qualified than myself.

Personally, I felt as if supplementing with 56 ingredients is excessive, especially since as a young, plant-based, athletic female, I already take a decent amount of supplements. When I asked Antoine to elaborate on why this is necessary, he said that this recommendation is based on my results, questionnaire, goals, and scores, and then seeing where there might be an opportunity to improve my scores. The recommendations are based on the company’s artificial intelligence engine that calculates the best way to support your scores and gaps with food and supplement.

Purchasing 56 different supplements would be extremely pricey (and take up a lot of cupboard space), but Viome offers personalized supplements it creates for you based on your results. If I did want to follow these supplement recommendations, it would really only make sense to purchase from the company. Viome offers customized supplements for a monthly subscription fee of $150 per month, which includes all of the recommended ingredients.

When asked why I had plant viruses present in my gut, Antoine said that when we eat plants that contain these viruses, they can linger in our gut, potentially causing an immune response or affecting the gut lining. He also said, “What exactly they’re doing, how harmful they are, we don’t exactly know if I am being 100% upfront, but there are indications that they’re inflammatory.”

Conclusion

When I asked Antoine if anyone had perfect scores across all health categories, he said, “For most people, there’s, room for improvement. We do have some all-stars that come through and they’re green across the board. I would say that those are elite athletes; there are some superstars out there.”

After already spending years figuring out what foods I should avoid, and creating health and wellness routines that make me feel great, I have decided to not follow Viome’s recommendations. Even though my results were slightly alarming, Antoine said, “But you actually have a very good result. You have a really good report of your biological age. I consider that to be kind of like your overall report card grades.” Maybe if I did follow the recommendations and take the supplements, I would feel better than I could have ever imagined.

If you are interested in giving Viome’s Health Intelligence Test a try yourself, it is currently available on sale for $199 (It is normally $299). For $129 (normally $199), the Gut Intelligence Test can be purchased on its own.

January 13, 2022

Investor Look: 10 Trends to Watch in Ag + Food Tech in 2022

Food, ocean and agtech venture fund S2G Ventures released a report citing ten catalysts that will shape intersecting industries including agriculture, food manufacturing, nutrition and food retail in 2022. The report examines the trends that are driving the transition to a climate-smart, healthy food system.

S2G — investor in several food and agtech startups — looks at technology disruption in three major categories including agricultural innovation, supply chain disruption and personalized food and nutrition.

“The food transition is still in its infancy but is being propelled by seismic tailwinds: massive demographic change spurring new consumer demand, significant advancements in the biology, chemistry and physics of food production to create new choices and now capital markets anchored by ESG that want to fund high growth, disruptive companies,” commented Sanjeev Krishnan, S2G Ventures Managing Director and Chief Investment Officer.

Farmers in the US are facing new challenges every day from nutrient-challenged soil to lack of access to capital. The S2G report describes the ways that innovation in fintech, robotics and biotech along with an increase in socially and environmentally conscious investing (ESG) will lead to the “fourth industrial revolution” in farms across the country.

The drivers of innovation in farming include:

  • Robots will increase efficiency while reducing labor needs across the food system.
  • The rise of ESG will help to digitize the farm.
  • Fintech will transform opportunities in agriculture, just as it did for the student loan and mortgage markets.
  • RNA technology that saved lives during Covid-19 will be applied to farms to save soils.

Supply chain disruptions experienced over the past two years have catalyzed both governmental institutions NGOs and the private sectors to fund and drive innovation in biotech, cellular agriculture and food waste solutions. The result according to S2G Ventures will be supply chains that are more nimble, sustainable, localized and less wasteful.

Innovations that will revolutionize supply chains include:

  • Fermentation will power the next generation of alternative protein products.
  • Cellular protein will provide consumers around the world with safe, sustainable food.
  • Adoption of food waste solutions will be recognized as both a good business practice and an essential tool for feeding the world.

Even prior to the pandemic, consumers were demonstrating a desire for better food choices and a renewed focus on ways to personalize their nutrition and healthcare. To answer this demand, food and nutrition startups are using cutting-edge bio and food science as well as AI and machine learning to develop nutrient-dense, functional and personalized food products.

Personalized food & nutrition catalysts include:

  • AI and machine learning platforms will unlock greater understanding of and use cases for plants and fungi.
  • Food will become central to the effort to prevent chronic disease and improve health outcomes.
  • Food brands and grocers will have to “personalize or perish.”

To dig into more details on areas to watch in food and agtech this year, download the full report from S2G Ventures.

November 22, 2021

Amazon Alexa Expands Food Personalization Features With Launch of ‘What to Eat’

Last week, Amazon launched a new personalized meal recommendation feature for Alexa called ‘What to Eat?’. The new capability, which was part of a slate of new features for Alexa first teased at the end of September, gives users recommendations for restaurants, recipes, prepared items, and more based on their preferences.

What to Eat is an expansion of the personalized food recommendation capabilities of Alexa that the company began rolling out earlier this year with the ‘What’s for Dinner’ feature. Where What’s for Dinner offers personalized recipe ideas based on past purchase behavior, What to Eat goes a step further by recommending options based on a user’s dietary preferences and restrictions shared with Alexa.

Once a user asks, “Alexa, what should I eat?” the voice assistant will share recommendations for restaurants, recipes, prepared food, and meal kits. Users can share their preferences and restrictions by telling Alexa to “open my food preferences.” From there, they can choose a primary diet profile from many choices that include vegetarian, paleo, keto, kosher and more. They can also add various dietary preferences such as low-salt, gluten-free, low-carb, egg-free, and more.

I tried out What to Eat on my Echo Show. After asking Alexa, a screen popped up with a Blue Apron meal recommendation at the top and then buttons for restaurants, recipes, and prepared food recommendations.

Once I clicked a level down from each topline option, I got more choices from Alexa. For example, under recipes, I chose a shoppable recipe from Amazon partner SideChef. Once there, I had my choice of step-by-step instructions for the recipe, adding ingredients to a shopping list or directly to my Amazon Fresh cart.

When choosing restaurants, a ‘nearby restaurants’ screen popped up with three options less than a mile from my home. From there, I could filter by delivery, pickup, reservations, or open now.

When I clicked on prepared foods, a screen popped up with Whole Foods chicken tortilla soup as the featured item, as well as the option to filter by Amazon Fresh, Whole Foods, or food type (salad, soup, vegan, etc.).

This evolution of Alexa’s meal personalization capabilities gives Amazon monetization opportunities through a user filling up their e-commerce basket with ingredients via a shoppable recipe, selling prepared foods from Amazon Fresh or Whole Foods, or by gathering a spiff for a restaurant recommendation. While not all of these opportunities are created equal – Amazon obviously gets a bigger share of the spend when customers add a recipe to their Amazon Fresh basket as compared to when a user eats out at a local restaurant – What to Eat entrenches Amazon deeper into the decision-making process of the consumer.

It also shows the uneven playing field for Amazon’s kitchen commerce efforts compared to other voice assistant players. After helping to create the category in 2015, Amazon continues to be the runaway leader in the US smart speaker market share, logging 69% of all installed speakers as of mid-2021. A good chunk of those smart assistants resides in the kitchen where users often will ask for recommendations, add things to a shopping list, and more. All that activity enables Amazon to profile us and, now, make money at every step in the meal journey.

The head of Alexa’s kitchen team, Mara Segal, talks about the new feature and how it allows Amazon to touch the meal journey from end to end in her interview for Amazon Devices’ blog:

“Customers consume roughly 20 meals for the week,” Segal said. “Finding a recipe, getting groceries, picking restaurants, and cooking a meal—it all takes time. We think customers will be excited to break out of their routines and get quick, personalized assistance. With What to Eat and our suite of Alexa Kitchen features, we can make the food journey easier end-to-end—getting that great idea, saving favorites from different food and recipe providers in one place, adding ingredients to the Alexa shopping list or cart, and cooking meal kits or recipes hands-free with Alexa’s assistance.”

November 10, 2021

COP26 Spotlight: Eagle Genomics and the New Frontier of Microbiome Data

The microbiome is the collective genetic material of all the microorganisms that inhabit an environment, like the human gut or a particular soil. Eagle Genomics, an England-based company, is developing a platform that uses data about that genetic material to drive innovation.

At yesterday’s special COP26 session on nutrition and health (hosted by the U.N. Climate Change Global Innovation Hub) speakers discussed technologies that could help to address food and nutrition challenges while limiting climate change to 1.5 degree Celsius of warming. In his talk at the session, Eagle Genomics CEO Anthony Finbow made a case for microbiome science as a future driver of food system transformation.

“We don’t need to go into space to discover the new frontier,” Finbow said at the session. “We need to look within ourselves and within the soil to really understand how we are going to solve for climate change.”

That new frontier is in the human gut, where trillions of bacteria interact with human epithelial cells, sending signals to each other across a layer of mucus. And it’s in the rhizosphere, the dynamic space around a plant’s roots where microorganisms come to feed on nutrients produced by the plant, and provide protection from pathogens in exchange.

Symbiotic relationships between microbes and larger organisms are fundamental to life as we know it. According to Finbow, the importance of those relationships has long been overlooked. Now, however, “we’re seeing major enterprises across the world acknowledge the contribution of the microbiome and recognize its importance,” Finbow said.

Businesses are now unlocking microbial knowledge to improve human health, create safer products, and grow food crops more sustainably. DayTwo of Israel analyzes individuals’ microbiome data to provide personalized nutrition recommendations. Joyn Bio, a collaboration between Ginkgo Bioworks and Leaps by Bayer, is engineering improved microbial strains that can deliver more nitrogen to plants, cutting down on the need for fertilizers.

Eagle Genomics wants to become a network for businesses like these—as well as farms and research establishments—to collaborate and share data. The company’s cloud software platform uses network science, AI, and causal analysis to analyze microbes and their relationships to each other.

The company is currently working on its Series B raise, which Finbow estimated will amount to $30-50 million. They’ve received contracts from large enterprises for the use of their software platform, and have recently begun offering access to research establishments at a lower price point.

Throughout his presentation, Finbow was optimistic about the potential for microbial science to reconfigure our relationship with the environment and the way we think about human health.

“It is possible, by integrating the way we farm animals and grow plants in a way that nurtures the microecology in the soil, to actually reverse climate change—to actually start to capture more carbon and maintain that carbon within the soil,” Finbow said at the session. “It is possible for us, by engineering the microbiome of animals and ourselves, to live healthier lives and to subsist in a more sustaining environment.”

September 8, 2021

Viome Launches At-Home Test Kits in Nordstrom

Personalized nutrition and health company Viome Life Sciences announced today that it will now offer its Health Intelligence Test in the department store chain Nordstrom. The wellness product will be a part of the store’s beauty category.

The test measures microbial, human, and mitochondrial gene expression through samples of blood and stool. As a result, insights are offered on the individual’s cellular health, biological age, immune system health, and gut health. The company claims that these insights can help someone better understand their digestion, energy levels, sleep patterns, skin, weight, and hormones.

While a precision health company selling an mRNA test in a fashion retailer seems unlikely, this news might signal that personalized nutrition is moving into the mainstream. Personalized nutrition is expected to change the way we eat, and the global personalized nutrition market is forecasted to grow from being $3.7 billion in 2019 to $16.6 billion by 2027.

When Viome founder and CEO Naveen Jain spoke with The Spoon earlier this year, he talked about how he’d invested heavily in automated production to scale the company’s personalized nutrition testing. With the deal with retailers like Nordstrom’s, it looks like that investment may be paying off.

“Precision nutrition is the future,” said Jain in the announcement. “This partnership is a giant step towards making our technology more accessible, so people can understand what’s right for their unique body.”

Viome isn’t the only company in personalized nutrition to offer an at-home testing kit. Genopalate uses information from DNA swabs to create personalized nutrition plans for the user. DayTwo focuses on the gut microbiome to provide customized diet recommendations, while Sun Genomics develops probiotics specifically for the user based on their gut health. According to Viome, it offers the world’s first at-home mRNA test that is commercially available.

Viome’s Health Intelligence Test is now available on Nordstrom’s website for $199 USD, and starting in 2022, will be stocked at select store locations.

June 1, 2021

Precision Nutrition Startup DayTwo Raises $37M

Precision medicine startup DayTwo announced over the weekend a $37 million fundraise for its app that provides users customized diet recommendations based on their gut bacteria. New investors participating include Poalim Capital Markets, La’maison Fund and Micron Ventures. They were joined by existing investors including the aMoon VC fund, 10D, and Cathay Innovation Ventures. To date, DayTwo has raised $85 million including this round.

The new funds will go towards Israel-based DayTwo’s technologies that help those with diabetic and metabolic diseases. In particular, the funds will go towards further enhancing the company’s first product, a platform that uses artificial intelligence, microbiome sequencing, and other clinical measures such as surveys to provide customized food prescriptions for users with these diseases. Doing so will help users manage their blood sugar levels, which is critical for those with diabetes. 

Speaking to the Times of Israel, Adi Lev, DayTwo’s deputy CEO for Research & Development, said that the new funds will allow the company to continue its research on the links between bacteria in our bodies and diseases. DayTwo will also continue to develop the algorithms that are an essential part of the company’s platform. 

Users access food recommendations and meal plans via the DayTwo app. In the U.S., they can also scan the barcodes on food to find out more about the item in question.

This kind of precision nutrition, as the name suggests, offers consumers more granular food recommendations and diet plans that are based on factors unique to each individual’s body. Instead of drawing on data from outside sources (e.g., a wearable fitness device), these programs and solutions gather data from inside the human body. Genopalate does this through DNA analysis, while Sun Genomics and Viome are a little more like DayTwo in that they focus on users’ microbiome.

DayTwo, however, is currently the only company of this pack with a specific emphasis on those with diabetes and metabolic diseases. Currently, the company’s platform has about 70,000 users across the U.S. and Israel. In the U.S., the DayTwo is working with large employers and health plans. In Israel, a collaboration with Clalit Health is underway and one with Maccabi Health Services is expected for the future. 

March 17, 2021

To Make Truly Personalized Nutrition Products, Naveen Jain Realized He Needed to Build a Robotic Factory

Back when we wrote about Viome for our DNA-based personalized nutrition report last year, the company primary product was a personalized nutrition plan based on what they had learned from the DNA and RNA of a customer’s microbiome. Viome would then use this information provide nutritional guidance and meal plans for the customer.

While this is valuable and markedly different from traditional nutrition planning, it’s still the largely the same in one significant way: Viome’s nutrition plans still required the user to then go out and assemble a hodge-podge of supplements at the store or through Amazon that would help them take action on the information in the reports.

Naveen Jain, the CEO of Viome, realized that was a problem.

“We will tell you that here are the nutrients that your body needs, and what we found was that there was no way to give people the precision nutrition,” said Jain in a recent interview on Clubhouse. “The problem was they contain 10 other things that went with that. And other nine things were actually harmful to you and only one was beneficial.”

“We couldn’t figure out how to actually tell you what you need, and nothing that you don’t.”

Jain decided that what his company needed to do was provide highly personalized vitamins tailored for each person individually. In order to do that, however, the company would need to solve a massive engineering question: How do you create personalized supplements tailored for a particular person’s biomarkers at scale?

The answer was to build a robotic factory.

“We decided what if we could create completely automated robotics, where every single capsule is made for each individual based on every ingredient that the person needs in the precise dosage.”

Jain emphasized how the precision created by automation was key to assemble tailored supplements with up to 75 different nutrients.

“We literally see ‘take from the bins 17 milligrams’ and ‘take from the bins 13 milligrams’ and we literally make those powder, encapsulate them and ship them on that date. This has never been done.”

Jain believes other companies that claim to offer personalized nutrition supplements today aren’t really personalized nutrition, but more just matching categories of supplements to consumers on a closest-fit basis. To build a truly personalized nutrition consumable product is a massive engineering challenge.

“No one has figured out how to do these things at scale,” said Jain. “And that was our biggest challenge to build this massive robotic form to do it at scale.”

I talked with Jain in The Spoon’s Clubhouse room, FoodTech Live, last week. If you’d like to listen in on these conversations live, make sure to follow us on Clubhouse. And of course, you can listen to this conversation and others on Apple Podcasts, Spotify or your favorite podcast app.

And, as always, you can just click play below.

February 19, 2021

MyFitnessPal Adds AI Scanning Technology to iOS for Tracking Calories

MyFitnessPal this week announced the launch of its new AI-powered scanning feature that automates some of the process of identifying and tracking the ingredients in a user’s food items. The company has partnered with Passio, which provides computer vision for companies through its AI platform, to develop this new feature.

If you’ve ever tried using a food tracking app or website, you’ll know what a pain it is to enter every single ingredient of each meal and snack you consume. With MyFitnessPal’s scanning feature, a user selects the Meal Scan feature in the app, then holds their phone’s camera over the food. The AI scanning tool is able to identify the food, both the type and the amount of it, through the combination of Passio’s food recognition technology and MyFitnessPal’s massive database of 14 million foods.

This feature can help users avoid having to search for each ingredient and food within the database, but it is not yet fully automated. After scanning the food, the user must confirm the foods and amounts the app has identified. After confirming, calories, fat, protein in the food is calculated and this information will be automatically added to the user’s food diary.

That being said, using computer vision for tracking food can still save a user a lot of time, and MyFitnessPal is not the only company using something like this. Bite.ai is another company that has a free food tracking app, and it uses a similar technology that applies computer vision to identify food that is then added to the user’s food diary.

MyFitnessPal’s scanning technology is currently available on iOS, and it will be made available for Android phones in the near future. The MyFitnessPal app is free, but only those who are premium members for $9.99/month will have access to the scanning feature.

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