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Daily news and analysis about the food tech revolution

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BurgerFi Begins Rollout of the Samsung Kiosks powered by GRUBBRR (Sponsored Post)

In December 2021, BurgerFi launched a pilot program with GRUBBRR to test the effectiveness of self-ordering technology to decrease operating costs, minimize the dependency on labor, increase revenue, and provide customers with a better overall experience.

Together, the GRUBBRR and BurgerFi teams worked to develop a project plan, including a curated customer journey and operational process, to optimize efficiency and automate BurgerFi’s front of house. The teams met weekly to monitor successes and challenges and ensure BurgerFi had a phenomenal experience implementing the kiosks. GRUBBRR created an optimized solution designed to create operational efficiency, drive incremental revenue and give customers a better experience.

Throughout the pilot, the Samsung Kiosk powered by GRUBBRR showed a significant lift in sales, with average ticket sizes increasing by 18.5% and 52% of customers opting into upsells. The Kiosk also absorbed up to 133 orders per day on average, accounting for 75% of total orders placed in the store and 78% of net sales.

Following the successful pilot, BurgerFi selected GRUBBRR as its exclusive self-ordering technology provider. The kiosks are currently being deployed across all of BurgerFi’s corporate locations, while franchisees will have the opportunity to opt-in, as well.

GRUBBRR’s self-ordering solutions are in high-demand and have demonstrated an immediate impact on businesses in three material ways: GRUBBRR increases revenue through algorithmically programmed upselling technology, decreases operating costs by streamlining efficiency and reducing the dependency on labor, and improves the customer experience by expediting average transaction time, eliminating order inaccuracies, and implementing loyalty integrations.

According to BurgerFi’s CTO Karl Goodhew, “From an operator perspective, we like the upsell features of the kiosk. From a technology perspective, we like the ability to offer our entire menu, have real-time 86’ing tied into the POS, and enterprise control of multiple units.”

“Samsung’s Kiosk powered by GRUBBRR’s software solution with Samsung’s MagicInfo Cloud, provided an all-in-one solution for BurgerFi that delivered stronger business results and signaled a best practice when it comes to the future of QSR dining trends,” said Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “The pilot program was pivotal to BurgerFi’s decision to standardize Samsung’s kiosk solution so that they could deliver a seamless customer experience, eliminate ordering errors, and allow for easy integration of loyalty programs and discount codes.”

The one-time cost of a kiosk is significantly lower than the price of carrying an employee. On average, a cashier at a quick-service restaurant open 15 hours per day will cost more than $6,000 per month (with all associated carrying costs). In contrast, the Samsung Kiosk powered by GRUBBRR performs all of the functions of the cashier at a fraction of the price. In addition, kiosks always show up, don’t call in sick, and are ready to work 24/7. Replacing cashiers with the Samsung Kiosk powered by GRUBBRR can move that staffer to the production line or other areas, increasing throughput and driving more revenue.

This post is sponsored by GRUBBRR. To learn more about Samsung’s self-ordering kiosks powered by GRUBBRR, click here.

Sponsored: New Elkay Smartwell® Touchless Countertop Beverage Dispenser Offers the Ultimate Customized Hydrating Experience

This article is from a sponsor partner of The Spoon. See here to learn more about our sponsor advertising policy.

Elkay, leading manufacturer of award-winning water delivery products, just launched the Elkay Smartwell® Touchless Countertop Beverage Dispenser – a unit that dispenses delicious, custom beverages in a fun, eco-friendly way. 

Hygienic and Hands-Free
The Smartwell Countertop allows users a hands-free, hydrating experience that is both hygienic and sustainable. The pandemic has impacted the market for traditional water-dispensing products, propelling demand for more sanitary and hygienic features like hands-free options in commercial, public and residential spaces. The Smartwell Countertop offers touchless activation by scanning a QR code through a mobile device. Staff can also monitor units, track touchless dispense data and manage orders from anywhere through the mobile portal.

Convenient and Compact
The unit is designed to fit under standard kitchenette cabinets, not taking up valuable floor space, while sitting perfectly next to other breakroom or lobby essentials. If clearance and counter space is limited, there is also an optional cabinet that can be purchased to serve as a stand and storage for extra flavor and enhancement pouches and filters.

Ultimate Beverage Customization
With the Smartwell Countertop, users can experience a healthier and more exciting way to hydrate. The dispenser provides an alternative to sugary beverages with filtered zero calorie water and allows for ultimate customization by offering choices of filtered still or sparkling water and delicious and natural fruit flavors and enhancements. With more than 70 custom beverage options, the unit can hold up to four fruit flavors at once (ten total flavors available), including raspberry, lemon and peach, as well as natural sweetener and enhancements such as Vitamin C, electrolytes and caffeine. 

Save Space & Money (and the environment!)
The Smartwell Countertop eliminates storing bulky cases of bottled water or cans, saving not only space but the cost of purchasing single-serve beverages, as well. The unit also utilizes compact, multiuse pouches that reduce waste from single-use plastic bottles and aluminum cans, helping companies and buildings sustain more eco-friendly practices. By reducing or eliminating the purchasing of single-serve beverages, the Smartwell Countertop helps reduce the number of disposable plastic bottles and aluminum cans that end up in landfills or contribute to pollution in our waterways. To learn more about the new Smartwell Countertop, in addition to the full Smartwell® Collection, please visit elkaysmartwell.com.