CES 2023: GROW UP Wants You To Make Plant-Based Milk at Home

If you’re an adult, there’s a good chance you’ve weaned yourself off of cow milk in favor of a plant-based alternative. After all, not only is plant-based milk less disruptive to the digestive tract, but it’s also often healthier.

But it’s not all good news. Plant-based milk is often filled with weird-sounding additives like xanthan gum and lecithin, while some have more recognizable ingredients like sugar and salt that you may want to cut out of your diet.

So if you want plant-based milk but want more control over what goes in it, one option is to make your own. One way to make your own is to try using your blender and a milk nut bag. But if you want to automate the process and have less mess to clean up, you might want to buy a countertop machine to create nut milk for you.

The latest nut milk machine to make its debut is from GROW UP. The machine, which was at CES last week in Vegas, “brews” up to 10 different kinds of plant-based milk. To do so, it uses what its creator calls a “cold extraction” process in which it grinds the ingredients and then vacuums the liquid through a built-in filtration system. Once the milk is dispensed – which takes about 3-4 minutes – the leftover pulp can be taken out and dried to use in baked goods.

The person behind the GROW UP Milk Brewer is Luiz Felipe Rapacci, a former F&B industry veteran who has worked for big CPG brands such as Coca-Cola and General Mills in Brazil. In 2017 Rappaci moved to the US to attend UC Irvine, where he studied innovation management and entrepreneurship. After working for a food tech startup and a basmati rice producer, Rapacci started working on what would become the Milk Brewer in 2020. GROW UP is beginning to manufacture the Milk Brewer for customers and expects to have it to market by mid-spring of this year.

The price for the countertop milk maker will be $599 and is available for pre-order. The price is a bit on the high-end, considering there are other plant-based milk makers on the market today for less than half that. That said, none of the ones I’ve seen make as many types of plant-based milk as Grown Up claims their brewer will make (10). GROW UP also has what looks like an easy-to-use touchscreen with pre-configured options that allow users to easily choose different types of plant-milk.

You can watch our interview with Rapacci from the show floor at CES below.

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