• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Fabric (Formerly Common Sense Robotics) Raises $110M Series B for More Automated Grocery Fulfillment

by Chris Albrecht
October 23, 2019October 23, 2019Filed under:
  • Delivery & Commerce
  • Future of Grocery
  • Robotics, AI & Data
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Fabric, the fulfillment automation company formerly known as Common Sense Robotics, announced today that it has raised a $110 million Series B round of funding led by Corner Ventures with participation from Aleph, Canada Pension Plan Investment Board (CPPIB), Innovation Endeavors, La Maison, Playground Ventures and Temasek. This brings the total amount of funding raised by the company to $136 million.

Fabric builds out robotic micro-fulfillment centers that allow retailers such as grocers to process online orders quickly. A combination of lift and ground robots autonomously shuttle items around precisely where they are packed by a human and sent out for delivery or pickup. These fulfillment centers can be built off-site and squeezed into smaller spaces, giving retailers micro distribution hubs that are closer to consumers to facilitate faster delivery. For example, Fabric is building 18,000 sq. ft. facility in an underground parking structure in Tel Aviv.

Though they are still new, micro-fulfillment centers have the potential to be great disruptors in the grocery space. Online grocery shopping is currently a very small slice of overall grocery spending, but it’s growing. The ability for a retailer to fulfill and deliver online orders more quickly should create a virtuous cycle that begets more online grocery shopping.

Because of this potential to get you your groceries faster (so you presumably buy more), Fabric is among a bunch of companies looking to automate order fulfillment. Takeoff Technologies also creates robot-powered micro-fulfillment centers, typically built into the back of existing grocery stores, and is currently working with Albertsons, Ahold Delhaize and ShopRite. Walmart has partnered with Alert Innovation to pilot an automated fulfillment center at a store in New Hampshire, while Kroger is building out standalone robotic smart warehouses around the country.

As noted, last month Common Sense Robotics rebranded as Fabric, in a move that seemed to de-emphasize the “robot” part of its offering. In a press statement at the time, Elram Goren, CEO and co-founder of Fabric, explained the rebranding by saying “For us, our robots and software are critical to what we do, but at the end of the day, they’re a means to an end. What we’re really here to do is to be the fabric that binds retailers and their customers together, enabling goods to be fulfilled and delivered faster and cheaper within cities.”

As part of its re-brand, the company moved its headquarters from Tel Aviv, Israel to New York City, where it is building its first U.S.-based fulfillment center. According to today’s press release, Fabric says it has contracts to build out 14 more centers in cities across the U.S. in 2020 and will use the new funding to expand operations here.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • common sense robotics
  • Fabric
  • fulfillment
  • robots

Post navigation

Previous Post Newsletter: Is Equity Crowdfunding a Thing Now?
Next Post Caper to Bring its Cashierless Checkout Smart Carts to Sobeys in Canada

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

After Leaving Starbucks, Mesh Gelman Swore Off The Coffee Biz. Now He Wants To Reinvent Cold Brew Coffee
Brian Canlis on Leaving an Iconic Restaurant Behind to Start Over in Nashville With Will Guidara
Food Waste Gadgets Can’t Get VC Love, But Kickstarter Backers Are All In
Report: Restaurant Tech Funding Drops to $1.3B in 2024, But AI & Automation Provide Glimmer of Hope
Don’t Forget to Tip Your Robot: Survey Shows Diners Not Quite Ready for AI to Replace Humans

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.