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Freshub Partners With Big Data To Make Smart Kitchen Shopping Easier

by Ashley Daigneault
April 13, 2017Filed under:
  • Around The Web
  • Future of Grocery
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Freshub is one of the companies looking to own point-of-sale solutions for the kitchen. Home replenishment services and in-home grocery shopping have been buoyed by connected appliances like Samsung’s FamilyHub fridge and voice assistant devices like Amazon Echo.

Just a few months ago, the company launched the second generation of its software platform, enabling grocery ordering using natural language interfaces such as voice and gesture recognition on appliances and devices. Now Freshub is partnering with IRI, a big data and predictive analytics company that works with large retail companies to deliver relevant consumer data and analytics solutions.

The partnership will allow Freshub to have access to enormous amounts of data about what consumers like to buy, preferences based on the types of things they already buy and predictions about what they’ll want or need next. This is similar to Amazon’s suggestion engine, with recommendations for similar things that a shopper might want after they establish a buying history. The joint press release from IRI and Freshub also indicates “the relationship also will spur development of a range of additional innovative features, such as product-level health indicators.”

IRI Retail President David Hoodis commented,

“Retail and CPG companies can more rapidly adapt to the demands of today’s connected consumers by offering effortless and efficient shopping experiences.”

Having a platform that can offer this type of “if you buy this, then you’ll like that” platform for appliance and device makers to add to their connected kitchen offerings is appealing. The real story behind connected devices in the home is what will happen to all that data and how marketers can use it to make personal recommendations for each consumer in their home, and Freshub’s partnership with IRI could give them the data chops necessary to compete with the likes of Amazon and Google.


Related

Freshub Launches Second Generation Kitchen Commerce Platform & Hardware Partner

Freshub, a maker of a kitchen commerce platform, announced its second generation platform and its first hardware partner this week. With Freshub 2.0, the company has created a platform for ordering groceries using natural language interfaces such as voice and gesture recognition. As part of the announcement, the company said it is working…

Smart Kitchen Commerce Startup Freshub Partners With TCL To Build Smart Kitchen Assistant

Smart kitchen commerce startup Freshub has inked a deal with Chinese consumer electronics giant TCL to build a smart kitchen assistant. The device, which is build using the TCL Xess mini tablet, will give consumers the ability to add items to their shopping baskets using voice commands. From the release: ""TCL…

Early Kitchen Commerce Pioneer IKAN Holdings Acquires Freshub, Obtains $8 Million in New Funding

Freshub, an Israel based kitchen commerce startup that powers in-home grocery shopping through IoT technology, has been acquired in an all-stock transaction by New York City-based IKAN Holdings, an early pioneer in tech-powered shopping in the kitchen. In a related move, IKAN has also raised $8 million in fresh financing…

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Tagged:
  • big data
  • Freshub
  • grocery shopping
  • IRI
  • Samsung Family Hub
  • smart kitchen

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