We all know plastic is bad for the environment, but despite all the videos of plastic bottles and wrappers floating in oceans and piling up in landfills, billions of single-use containers are used and tossed every year.
Google has decided to do something about it, so it’s launched a call to food companies with sustainable packaging to submit their products to the Google Single-Use Plastics Challenge. According to the company, Google will test out those products that meet state and federal requirements and pass muster with Google’s Food program standards in the company’s U.S.-based cafes and MicroKitchens. Finalists will have the opportunity to pitch their products to Google and “leading global food operators” to scale them across Google’s U.S. offices.
Reading the fine print, Google is prioritizing reusable serviceware and packaging but will also accept packaging concepts that are edible, fiber-based, or unlined serviceware/packaging. The company will accept some post-consumer recycled packaging for certain categories, and while it will accept glass and aluminum, it makes clear these are “not preferred.” Those with plastic, bio-based, compostable, multi-layer, or PFAS-lined products need not apply.
While big corporates have made progress in recent years in eliminating plastic in the form of straws and drink containers, a whole bunch of plastic is still being used in food service and cafeterias every day. Google’s effort goes further by emphasizing food service plastic in all forms, including plastic containers and wrappers, a huge problem that has gotten less attention than plastic bottles, straws, and cutlery.
For those interested in applying to the Google Single-Use Plastic Challenge, you’ll need to hurry since the deadline is May 30th.
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