If you’ve been to a Starbucks or pretty much any other any premium coffee or tea shop over the past couple years, you’ve probably either ordered a matcha drink or seen someone downing some variant of the vibrant green beverage.
That’s because matcha is everywhere. Driven in part by the health benefits and tastemakers who have fallen in love with its unique sweet and savory flavor profile, matcha has made its way into everything from ice cream to baked goods to energy bars.
If you’re a purist, you might want to consider making your own matcha at home. If you’re like most Americans, that likely means buying pre-ground powder to stir and mix like Tang. But if you really want to make matcha the old school way, you have to grind your leaves fresh into powder like a Japanese tea master.
But you’re not a Japanese tea master, which probably means you don’t have a stone mill on hand to do the grinding. Lucky for you, a new startup by the name of World Matcha has created what is essentially a matcha-making robot that both grinds and mixes matcha fresh from leaves called the Cuzen Matcha.
The Cuzen Matcha machine, which had its public debut last night at CES Unveiled in Las Vegas, takes un-ground matcha leaves and then grinds them into the fine powder with a ceramic grinder. From there, the machine drops the powder into a cup where a magnetic stirrer replicates the traditional bamboo whisk to make your fresh ground matcha drink.
Once it’s mixed, you can drink it straight or use it to make your favorite matcha drink like a latte or cappuccino.
Now I realize most people will likely just choose to continue scooping matcha powder. You, like me, are lazy like that. But, if you are a matcha fanatic, the Cuzen Matcha might just be for you. If that’s the case, you can pre-order now off of the company’s website for $290, which includes the machine and a total of 100 grams of tea leaves to get you started on your matcha making journey.
I had a chance to watch the Cuzen Matcha make tea last night and tried a small sample of it. While I’m not a matcha expert by no means, it certainly tasted fresher from the times I’ve made drinks from matcha powder at home.
According to company CEO Eijiro Tsukada, World Matcha is already working with manufacturers and he expects Cuzen Matcha to ship sometime in 2020.
You can see the Cuzen Matcha in action below:
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