Furniture retail giant IKEA is trialing vertical farm installations at three locations in Germany, according to an announcement made by Infarm. Customers at IKEA locations in Kaarst, Duisburg, and Munich-Eching will be able to watch the Infarm installation grow dill, curly parsley, and Italian basil in-store starting this week. According to the announcement, the herbs will be used in food served inside the store’s restaurant.
“Infarm’s concept convinced us because we can make the topics of sustainability and healthy eating tangible for our employees and customers in a prominent place in our furniture stores,” said Tanja Schramm, Country Food Manager IKEA Germany.
It’s an interesting partnership given how much influence IKEA has in consumer furniture trends and retail. By showing off how they can use in-store farm systems to grow food for consumption in-store, IKEA could potentially encourage other retailers to embrace precision grow systems on-site.
That said, the news would be a lot more interesting if this signaled a potential push by the retailer to position vertical farming systems as a new category for consumers. The company has dabbled previously with its VÄXER/KRYDDA hydroponic systems, but unfortunately, the company has since discontinued those products.
But who knows? Maybe with others beginning to launch new kitchen systems designed around sustainable eating, this news signals that IKEA is starting to look for new ways to encourage consumers to embrace hyperlocal and tech-powered food production.
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