When it comes to fighting food waste, every little bit helps. So while the new partnership between speedy delivery grocery service JOKR and food rescue app Too Good To Go may only impact a small geographic area, it will perhaps inspire others to make a big impact.
JOKR, which launched in New York City this past May, operates a network of small, dark grocery stores that promise to deliver your food in just 15 minutes. The Too Good To Go app is an online marketplace that connects consumers with surplus food from restaurants, bakeries, cafes and grocery stores to prevent it from being thrown out.
Together, the two companies have teamed up to create “surprise JOKR bags.” These mystery bags feature food, groceries and pantry items that were about to go to waste at JOKR’s store hubs. According to press materials sent to The Spoon, the JOKR bags have a retail value of $15 but will sell for just $5. Surprise JOKR bags are available through the Too Good To Go app, and can be picked up (not delivered) at participating JOKR hubs. Since the partnership went live on July 14, JOKR and Too Good To Go have already saved more than 100 bags of food.
Though the partnership is limited right now, it’s another example of how speedy grocery delivery services are looking to differentiate themselves from one another. New York City in particular is getting packed with speedy grocery delivery as JOKR, Gorillas, Fridge No More, 1520 and soon Buyk all operate there.
If 15-minute grocery delivery becomes a commodity, these services will need to figure out a way to stand apart without just engaging in a race to the lowest prices (the overall economics of speedy delivery still need to be borne out). Some speedy grocers like Food Rocket and 1520 are adding ready-to-eat meals and ghost kitchens to their services in order to stand out. JOKR being able to tout food waste reduction with a little bit of fun (surprise!) and a cheap price could help hook its service with potential customers.
Right now the JOKR and Too Good Too Go surprise bags are only available in Williamsburg and Long Island City in New York, with plans to expand to other NYC locations soon.
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