Kettlebell Kitchen said today that it is no longer serving prepared meals. In an email sent out to customers this morning, the company wrote:
Kettlebell friends and family,
We’re sad to say we’re closing our kitchens today and will no longer be serving meals.
We’re grateful for the past 7 years and the opportunity to fuel you along the way, thank you for giving us the chance to do so! As we close our doors, we want to introduce you to Territory. Like us, they believe in the power of delicious, clean food, and have been serving healthy eaters like yourself since 2011.
While Territory doesn’t yet serve your area, they’re quickly expanding. Sign up for updates, and they’ll send you a note once they’re live in your neighborhood.
At this point, we don’t know if Kettlebell is just closing down its kitchens to pivot to something else or shutting the company down entirely, or why it is recommending Territory (which Kettlebell says it has no affiliation with). We reached out to Kettlebell and will update this post as we learn more.
Based in New York, Kettlebell Kitchen had raised more than $30 million in funding. The company specialized in delivering prepared meals tailored to specific fitness and nutrition goals like weight loss or burning fat as well as dietary lifestyles like keto.
I actually tried Kettlebell’s meals earlier this summer and liked them quite a bit. While they were delicious and convenient, they were more expensive than other prepared meal services such as Icon, and ultimately the cost was too high for me to continue using the service.
The prepared meal delivery business is tough to scale, given all the supply chain, safety requirements and logistics. Now we have to see if Kettlebell Kitchen is a canary in the prepared meal delivery coalmine.
The email from Kettlebell Kitchen announcing kitchen closures.
Too bad KBK kept money from thousands of us and hasnt responded to emails and even shut down comments on their IG.
Glad you got an email. I didn’t get anything! I signed up for the services on November 4, 2019 and I didn’t get any email. AND I didn’t get a refund. I didn’t even know about Territory until I went to the Kettlebell website and it changed to that. My grocery money is gone. $123 GONE!! I didn’t know until November 11, 2019 becaus my food was supposed to come November 10, 2019. I’m a Veteran so to figure out that you were not getting the food you paid for on Veteran’s day was rough. I have no food in my house. I will most likely not use Territory because there is a good chance that they could turnout like Kettlebell. Some time is going to have to go buy before I consider them.
I am so sorry that happened to you! However, I would strongly urge you to consider trying Territory! We have been around longer than Kettlebell, and have no plans to cease operations. The market still has a very high demand for what we offer, and we love what we do. So we hope that you will join us!
I am a gym owner who had a KBK fridge in my space. I was getting commission checks for about $800/quarter. Well, guess what I did after not getting my last check? Yup, sold the fridge for $800 and used it for our Christmas party!