Kettlebell Kitchen said today that it is no longer serving prepared meals. In an email sent out to customers this morning, the company wrote:
Kettlebell friends and family,
We’re sad to say we’re closing our kitchens today and will no longer be serving meals.
We’re grateful for the past 7 years and the opportunity to fuel you along the way, thank you for giving us the chance to do so! As we close our doors, we want to introduce you to Territory. Like us, they believe in the power of delicious, clean food, and have been serving healthy eaters like yourself since 2011.
While Territory doesn’t yet serve your area, they’re quickly expanding. Sign up for updates, and they’ll send you a note once they’re live in your neighborhood.
At this point, we don’t know if Kettlebell is just closing down its kitchens to pivot to something else or shutting the company down entirely, or why it is recommending Territory (which Kettlebell says it has no affiliation with). We reached out to Kettlebell and will update this post as we learn more.
Based in New York, Kettlebell Kitchen had raised more than $30 million in funding. The company specialized in delivering prepared meals tailored to specific fitness and nutrition goals like weight loss or burning fat as well as dietary lifestyles like keto.
I actually tried Kettlebell’s meals earlier this summer and liked them quite a bit. While they were delicious and convenient, they were more expensive than other prepared meal services such as Icon, and ultimately the cost was too high for me to continue using the service.
The prepared meal delivery business is tough to scale, given all the supply chain, safety requirements and logistics. Now we have to see if Kettlebell Kitchen is a canary in the prepared meal delivery coalmine.