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Kickstarter Project Asks: Would You Like a Slice of Ketchup?

by Chris Albrecht
March 16, 2018March 19, 2018Filed under:
  • Low Tech
  • Startups
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If you’ve worked in the front of house of a restaurant, chances are you at one point did ketchup bottle rotation. This task consists of emptying out one ketchup bottle on top of and into another, which somehow prevents them from exploding. But this server sidework could soon disappear if a new Kickstarter project catches on.

Bo’s Fine Foods has developed Slice of Sauce (registered trademark!), a “no-mess slice of Ketchup.” That’s right, slices of ketchup. Judging from the promotional materials, the 3 3/4 x 3 3/4-inch slices look like thick pieces of tomato-based fruit roll-ups, and are packaged like store-bought deli cheese.

According to the campaign information, the benefits of the ketchup slices are:

  • Ingredients that are vegan, non-GMO, and gluten-free with no artificial flavors
  • Uniform ketchup application with no “soggy bread”
  • Shelf stable product that will last up to a year in the pantry, no refrigeration needed

The recipe for these ketchup slices came from Bo’s Fine Foods Founder, Emily Williams. She was experimenting with her father’s old recipe for BBQ sauce, which called for braising lots of vegetables and then discarding them. Rather than tossing them, Williams ground them up, then baked and dried the mixture. Voila! A slice is born. We reached out to the Slice of Sauce folks to find out more about this miraculous discovery, but didn’t hear back in time for publication.

Initial reaction to sliced ketchup around the Spoon offices was decidedly… skeptical. From the campaign video, it doesn’t look like the slices melt, which just seems weird; like eating the ketchup crust that forms at the top of the ketchup bottle. But we were all intrigued enough to potentially try it, and wondered what other condiments could be slice-a-fied. Mustard? Mayo? Sriracha? (That last one would be delicious).

Slice of Sauce has raised more than $12,000 of its $15,000 funding goal. Early backers can get their own ketchup slices for a $10 pledge, with delivery estimated for June of this year.

What do you think? Would you add a slice of ketchup to your burger, or wrap or grilled cheese? Leave us a comment and let us know!


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  • Kickstarter
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