This week, Piestro CEO Massimo de Marco announced on Linkedin that his company Piestro is building a back-of-house pizza robot for restaurants.
After seeing the news, I decided to catch up with de Marco to ask him why he decided to diversify his company’s product portfolio beyond the automated pizza vending machine that the company says has $580 million in preorders.
You can read the transcript of my interview with de Marco below.
You’re working on a back-of-house robot. What’s the thinking here?
As we started showing our original machine to some of the big pizza brands, they would say ‘this is great, but what about the back of the house?’ My response was, ‘funny you say that, come and let me show you some designs’. They thought a back-of-house machine makes tons of sense, because clearly labor is not coming back for them. They’re having massive issues with keeping their stores open.
Explain the product.
It’s about three feet wide by about 32 inches deep. And if fits into pretty much any kitchen space because it doesn’t protrude more than a prep table.
Think of a pizza store that has a 110-inch pizza table which acts as an assembly line with all the different ingredients. If you can take that space and make it smaller, say a 68-inch assembly line, for the rest of the ingredients, our machine will add tomato, cheese, and pepperoni. We are also working on an addition for a couple of the top other ingredients. From there, the pizza can be finished on the pizza table where an employee can add the oil, add garlic, etc and then put it into the oven.
So it works with a restaurant’s existing ovens?
Yes. Think about the big pizza companies that have these ovens that cost $55,000. They’re not going to remove those from their back of the house right? These restaurant operators’ big concern is how do they get people to assemble the pizza correctly without any waste and do it very, very quickly. With our new machine, they will be able to assemble a pizza next 45 seconds to a minute depending on how many ingredients. They can consistently get one pizza per minute coming through so that the employee can take it and put it in the oven cook.
What’s the production capacity in terms of ingredients?
We don’t have a set amount, because it’s in the back of the house. Even if you do you 40 To 50 pizzas, you can always refill the machine constantly. You already have a person there that’s finishing up the pizza and putting them into the oven, boxing them. It’s not something our Piestro vending machine. You don’t want to go back to refill the vending machine. That’s why the Piestro Maestro has 80 to 100 pizza capacity ingredients; with our back-of-house machine, 40 is plenty, depending on the ingredients. But regardless, you can make 60-plus pizzas with tomato sauce and cheese without having to refill it.
One of the messages you are pushing is that automating part of the pizza making leads to less waste. Is that resonating with potential customers?
We’ve had interesting conversations with some big brands. One founder of pizza restaurant company said to me, ‘if I can fix just the amount of cheese that we put on our pizza so that we’re not wasting it across my company, I can save at least $70 to $80,000 across the company in cheese alone.’
So that’ll pay for how many machines?
It’s gonna pay for at least a couple of machines. But again, I’m an operator, and I want to get these machines in the back of the house of these restaurants and get them going, and then they will pay us a SaaS fee at the end of the month. And we haven’t figured out what this is going to be, but clearly it’s going to be considerably less than the Piestro (Maestro). Once it’s all said and done, our Piestro automated machine is about three grand a month, and I want to say this is probably going to be two-thirds of that. Which again, is not something that we have defined yet.
When will I be able to see one of these in a restaurant?
We’re going to put it into the kitchen of a large brand around the beginning of October. But that’s the that’s the first machine, the prototype, that is going to be tested. It’s a pilot is not going into a public restaurant but in a test kitchen. Once we make them happy, then we know that we can mass produce the machines, but we want to make sure that if they have something to say about it, then they can give us all the feedback that they can give.
With the company adding a second product, I know you much of your fundraising through crowdfunding. Are you looking to raise money to kind of scale this?
Well, we are gonna close this current round fundraising. We’ll see how we do, but we are definitely planning on another fundraising coming up in the fall. It’s already been planned. But the beauty is that this product is not very different from our current technology. It’s the same as the dispensing we use at Piestro, so we don’t have to go out and reinvent the wheel.
Thank you for spending time with me.
Thank you.
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