Want some AI with your Big Mac? McDonald’s is about to serve it up in a big way.
According to a story in the Wall Street Journal today, McDonald’s is undergoing a technology overhaul across its 43,000 restaurants, implementing internet-connected kitchen equipment, AI-driven drive-throughs, and tools for managers. McDonald’s is partnering with Google Cloud to deploy edge computing technology, allowing restaurants to analyze data locally rather than sending it to the cloud. This setup helps predict equipment failures—such as fryers or ice cream machines—before they occur and ensures order accuracy through AI-powered cameras.
We’ve written quite a bit at The Spoon about McDonald’s experimentation with AI at the drive-thru, but this story shows they are looking to use generative AI for customer interaction and beyond, including exploring generative AI virtual assistants to handle managerial tasks.
From the WSJ: Edge computing will also help McDonald’s restaurant managers oversee their in-store operations. The burger giant is looking to create a “generative AI virtual manager,” Rice said, which handles administrative tasks such as shift scheduling on managers’ behalf. Fast-food giant Yum Brands’ Pizza Hut and Taco Bell have explored similar capabilities.
This story comes just a day after Taco Bell talked up their own AI initiatives, including their ‘Byte by Yum’ AI tool designed to assist restaurant managers with tasks such as labor and inventory management. The AI can manage schedules, assist with drive-through orders, and suggest operational changes based on competitor activity, aiming to optimize employee efficiency without reducing labor costs.
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