Spirulina is a blue-green algae considered a “superfood” due to its nutrient density, and it contains iron, B vitamins, and Vitamin E. A start-up called Canopi launched an Indiegogo campaign for its countertop machine named Bloom, which enables people to cultivate spirulina in their own kitchens.
Canopi aims to make growing spirulina with its system is just as easy as brewing coffee. Once the user adds water, a nutrient tablet, and living spirulina culture to the Bloom’s two growing pods, the machine optimizes light, heat, and airflow to create a perfect environment for spirulina to bloom.
With Bloom’s mobile app, users can track the growth of the spirulina, and be notifed once it is ready to harvest. After day five, users can simply press a button on the machine to turn the liquid spirulina into a paste. This paste can then be used in smoothies, soups, dressings, sauces, water, or even frozen into cubes for later.
The double pods provide a total of 10 grams of spriulina every five days (the recommended serving size is 5 grams), which equates to 14 servings per month. The Early Bird pre-order price for Bloom is £174 GBP (~$237 USD), and it comes with three months worth of nutrients.
In 2018, we covered a company called Spirugrow that had launched a campaign on Kickstarter for its at-home spirulina growing machine. This machine was bulky and costs €471 ($549 USD). Spirugrow, as The Spoon predicted, failed. Rob Russell, one of the creators of Bloom, said that the company learned from Spirugrow’s mistakes, and used this to inform its own machine design. Bloom is cheaper, smaller, and appears to be more streamlined compared to Spirugrow.
Of course that’s if and when they deliver the product. While Canopi has finished the Bloom design, they still need to go through testing and ramp up manufacturing. As readers of The Spoon know, manufacturing is usually the most challenging phase for young hardware startups.
Finally, although Bloom seems like an overall better design and concept compared to Spirugrow, it still begs the question: is there enough demand for homegrown spirulina? According to its Indiegogo campaign, there might be. Bloom has raised $116,987 USD of its $20,462 target, exceeding its goal by 571 percent. There are four days left in the campaign, and preorders for Bloom are still available.
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