This week, fast-growing restaurant chain MOTO Pizza announced it will soon add salads to the menu at select locations with the help of Cibotica, a startup specializing in salad and bowl food robots. According to MOTO founder Lee Kindell, the Seattle-based pizza chain will deploy its first Cibotica unit at the chain’s flagship location in the Belltown area of downtown Seattle sometime this summer.
“I went up to their shop in Vancouver and love what they’re doing,” Kindell told the Spoon. “And we’re actually developing my recipes right now for my salad. We’re looking at maybe getting it in here in the next two months.”
The partnership will span up to three years under a robotics-as-a-service operating model and is focused on producing salads for MOTO in various locations. Those future locations could include spots across Southern California. MOTO expanded to the Palm Springs area earlier this year and, according to Kindell, just locked up its first location on the Los Angeles market in the Hollywood Bowl. Kindell told The Spoon that one of the lessons learned over the past year was that a stadium or amphitheater presence (MOTO got into T-Mobile Park last year) can help serve as an expansion point into a metro area.
“What happened with the T Mobile Park is people found us there, and it gave us so much business.”
In addition to adding robot-made salads in some locations and inking more stadium deals, Kindell is exploring ways to freeze his craft pizzas and sell them through the grocery channel. The genesis for exploring the frozen food aisle as an expansion area for his business traces back to an interaction Kindell had with one of his more prolific customers at a MOTO restaurant in Seattle.
“She would order nine or ten pizzas, and I asked, ‘How big is your family?’ She said, ‘It’s just me, my husband, and my son. So I order your pizza and I freeze it.’ I said, ‘You’re kidding me. How is it?’ She said, ‘My son likes it better.'”
Whether it’s through using robots to make his pizza (and now salads), drone delivery, or exploring frozen for expansion into retail, Kindell says there’s one motivating factor behind all of it.
“Like a dog on a bone, I’ve grabbed this idea of scaling craft.”
Kindell will be speaking next week at the Smart Kitchen Summit. Grab your tickets here if you want to meet Kindell in person.
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