• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Move Over, Isaac. Humanoid Robo-Bartender to Set Sail on Cruise Ship

by Chris Albrecht
February 12, 2021February 12, 2021Filed under:
  • Behind the Bot
  • Future of Drink
  • News
  • Robotics, AI & Data
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

It’s not just love that’s exciting and new on the cruise ship MSC Virtuosa. MSC Cruises announced yesterday that Rob, the humanoid, robotic bartender, is reporting for duty to pour drinks at the Virtuosa‘s Starship Club this spring (hat tip to Cruise Industry News).

Rob will be part of the futuristic integrated bar and entertainment experience offered by the Starship Club, which will also feature 3D holograms, immersive digital are and an infinity digital interactive table guests can use to explore space.

To grab a drink, guests will place their order in “vertical digital cockpits,” setting Rob to work. Rob’s articulating arms will mix and serve a range of alcoholic and non-alcoholic drinks. Rob also speaks eight different languages (English, Italian, Spanish, French, German, Brazilian Portuguese, Chinese and Japanese) and can adjust according to the language a guest uses when placing an order. Rob also has an LED face to convey emotions, and presumably scowl because no one will tip a robot bartender.

Rob is not the only robo-bartender serving up drinks nowadays. Glacierfire in Iceland is a bar built around its robot bartender. In Spain, Macco Robotics‘ robot serves beer. And of course, there is the Tipsy Robot slinging drinks in Las Vegas.

What’s interesting about Rob is that MSC Cruises decided to go with a full-on humanoid robot, not just articulating arms. When your bar is called “The Starship Club,” it probably makes sense to have a bartender bot that looks like what people think of a robot. But for more high-volume locations like a nightclub, the theatrics of a smiling humanoid with articulating arms could be ditched in favor of a personality-less machine that is faster.

It also should be noted that by the time Rob debuts in April, the COVID-19 pandemic will still very much be a part of our everyday lives. As of now, the CDC recommends that all people avoid travel on cruise ships. Despite that warning, tons of people are signing up for sea vacations. Having a robot pour drinks means at least your bartender won’t get sick and won’t be a vector of transmission for other passengers.

For those who are both robot curious and brave enough to set sail, the Virtuosa will begin cruises in the Mediterranean in April before being deployed to Northern Europe in 2021.


Related

Cecilia.ai Mixes Chatbot Capabilities with Its Robot Bartender

The robot bartenders we've covered so far at The Spoon are either just autonomous, articulating arms (Glacierfire), or high-volume vending machines (Rotender). Cecilia.ai, the latest entrant in the autonomous cocktail-making space, went live today and "she" is serving drinks a twist. In addition to automated drink-pouring, Cecilia.ai features chatbot functionality…

CES 2022: Cecilia.ai To Showcase Its Chatty AI-Powered Robotic Bartender

Over the past few years, we've seen all sorts of robot bartenders, ranging from simple pod-based drink machines to high-tech robots slinging drinks everywhere from Iceland to the high seas. What we haven't seen as much is the combo of a voice assistant and an animated computer avatar as the…

Making Drinks With Alexa On The Way To A ‘Bartender Operating System’

One of the more interesting long-term trends in foodtech is watching food and drink brands transition to the connected world. Whether it's launching their digital platform or working with large digital native players like Amazon to integrate with their platforms, many consumer packaged good brands are busy reinventing themselves for…

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • drink robots
  • MSC Cruises
  • Rob the robot bartender
  • robots

Post navigation

Previous Post VeggieVictory Closes Pre-Seed Round, Aims to Bring More Plant-Based Meats to Nigeria and Africa
Next Post Legendary Vish Rebrands to Revo Foods, Plans to Host Tasting for 3D Printed Salmon Soon

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

Don’t Forget to Tip Your Robot: Survey Shows Diners Not Quite Ready for AI to Replace Humans
A Week in Rome: Conclaves, Coffee, and Reflections on the Ethics of AI in Our Food System
How ReShape is Using AI to Accelerate Biotech Research
How Eva Goulbourne Turned Her ‘Party Trick’ Into a Career Building Sustainable Food Systems
Combustion Acquires Recipe App Crouton

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.