OmniPork, the plant-based meat line from Green Monday subsidiary OmniFoods, will launch in the U.S. later this year, according to an article from Food Navigator.
OmniFoods launched its OmniPork line in 2018 in Hong Kong, where the company is also headquartered. As its name suggests, the line features various plant-based replacements for pork, which is the most widely consumed meat in the world. As of now, the OmniPork line includes grounds, lunch meats, and strips as well as OmniPork buns and dumplings.
Products are made from a proprietary blend of pea and soy protein along with shiitake mushroom and rice.
The OmniPork line debuted on mainland China in 2019. For its U.S. expansion, OmniFoods will maintain its Asian-inspired focus for its products, rather than creating meat analogues of American staples (e.g., bacon). That said, OmniPork products are, in the company’s own words, “a relatively bland flavor,” which ensures a certain amount of versatility in the products.
Speaking to Food Navigator, OmniFoods founder David Yeung, said its ready meals (dumplings, stir fry, dim sum) are also “extremely well received,” and that down the line, the company may work with U.S.-based food manufacturers to develop meals in addition to the protein products.
OmniFood debuted products in the U.S. at eight different restaurants across San Francisco, Los Angeles, and Honolulu. The company used this same strategy — launching in restaurants before expanding across retail outlets — with its U.K. launch earlier this year.
The U.S. retail launch doesn’t yet have a specific date applied to it, but will happen at some point later in 2021.
Leave a Reply