With quarantine keeping us all at home and near our pantries, we’re buying more food staples online — and snacking more, too. So it’s no surprise that PepsiCo announced today that it’s launching two ways that people can buy snacks (and other pantry items) directly.
On PantryShop.com, consumers can order curated bundles of popular PepsiCo products with names like “Family Favorites,” “Workout & Recovery,” or, of course, “Snacking.” These bundles have goods from PepsiCo brands like Gatorade, Cap’n Crunch, and Quaker. The Standard Size for the packs costs $29.95, while the larger Family Size is $49.95.
PepsiCo also launched Snacks.com, which is even more snack-specialized. On the site people can order crackers, nuts, and dips, as well as a whole litany of chips from Lays, Cheetos, Ruffles, and more. Orders over $15 ship free.
According to an email sent to The Spoon, the majority of orders placed on PantryShop.com or Snacks.com will arrive within two business days. Obviously that’s not going to sate any chip cravings happening right now, but in a time when finding a grocery delivery spot is almost as hard as finding the golden ticket, two days is actually not that long. And considering everything that PepsiCo is sending is shelf-stable, speed is not exactly of the essence.
Considering the meteoric growth of online grocery since the coronavirus pandemic began, it’s no surprise that PepsiCo is trying to take advantage by launching its own direct sales platforms. With Instacart orders, PepsiCo is competing with other brands to get in your cart. By taking the process onto their own site, they own your purchase 100 percent.
That is, if consumers will go for it. There may be increased interest in online grocery shopping, but I’m not sure if consumers are willing to add another marketplace to their digital purchasing habits. Do people have enough loyalty to PepsiCo brands to place an entirely separate snack order on Snacks.com, as opposed to just adding a few bags of Hot Cheetos to their regular online order?
I suppose, like so many things right now, we’ll have to wait and see. If PepsiCo does see some healthy interest you can bet we’ll see other Big Food brands like Coca-Cola or Nestlé following suit with their own online marketplaces. What better to go with your PepsiCo Snack Pack then a Coca-Cola Soda Pack to wash it all down?
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