As the former head of food chemistry for Eat Just, Dr. Jasmin Hume thought there was a lot of white space for innovation when it came to food ingredients.
She knew food companies would increasingly need new and novel ingredients they could build plant-based food products around, but felt there wasn’t enough research being done to discover these critical building blocks.
So she decided to start a company to do just that. So far, the company has raised over $20 million and recently hired Impossible Foods’ former VP of R&D and strategic ingredients.
On the podcast, Jasmin and I discuss a variety of topics, including:
- How the alternative protein market is evolving from early fully vertically integrated brands to companies like Shiru that build ingredients and solutions for a variety of companies
- The new cohort of food companies utilizing AI and ML to build the next generation of food
- How what Shiru is doing with precision fermentation is different from that of Perfect Day and others trying to create animal-identical proteins
- Where Jasmin sees the ingredient industry going in the future
- Plus lots more!
You can listen to the podcast by clicking play below or you can find it at Apple Podcasts, Spotify or wherever you get your podcasts.
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