As we all know, it’s easy to decide to eat healthier — but sticking to your diet plan can be very tricky indeed. That’s where, Suggestic, one of the 13 companies pitching at the Startup Showcase for the Smart Kitchen Summit (SKS) this October, comes in. The young company is leveraging technology to help users outline individualized meal plans, then connects them with recipes, grocery stores, and restaurants to help them stick to it.

Read our Q&A with co-founder Shai Rozen to learn a little more about how Suggestic hopes to make the world healthier through personalization, augmented reality, and some serious focus. Then get your tickets to see him pitch live at SKS!

The Spoon: First thing’s first: give us your 15-second elevator pitch.
Rozen: Our goal at Suggestic is to guide consumers through personalized nutrition journeys towards their individual health goals.

With our unique service, users can forget about reading, counting and memorizing to figure out what is best to eat. They don’t need to sort through the huge amount of misinformation about what foods are “healthy” for them. We provide each person with the ease of mind that they are doing the right thing at all times, delivered conveniently at their fingertips.

Our App is backed by powerful and proprietary AI, which delivers precise recommendations of what to order at a restaurant, what to buy at a grocery store and what to cook at home, and then tracks user progress to adjust each suggestion.

Users can select a free dietary filter, or subscribe to one of our premium programs curated by renowned health and nutrition experts.

What inspired you to start Suggestic?
My co-founder and I have both seen firsthand the devastating effects improper nutrition can have, but we’ve also seen the power of food as a means of health. We both saw our fathers pass away from type 2 diabetes-related complications and we both managed to revert our own pre-diabetes through nutrition.

Our mission is to help shift healthcare from treatment of symptoms to primordial prevention through “precision eating.”

And we don’t just want people to be “healthy”. We want each individual’s health optimized rather than just reduced to an asymptomatic average.

What’s the most challenging part of getting a food tech startup off the ground?
The possibilities! There’s so much that can and needs to be done in the world of food tech that honestly the hardest part is deciding where to invest our efforts, and how to keep focused on what matters most.

Also, when you have a mission that’s also social and positive in nature, it’s pretty amazing how many people just want to help. It’s truly inspiring. But it can easily be a distraction as well, so focus is key.

How will Suggestic change the day-to-day life of its users?
We already do, everyday. By helping our users make the best possible food choices at any moment in time we have a direct impact on their health and wellbeing.

Q: What’s next for Suggestic?
The future looks great. We have scheduled over a dozen new premium program launches with our partner authors and experts for 2019, and also have new integrations coming up with lab tests that will allow our users to further optimize their individual health journeys. And we are also working on an Android version, as well as possible a stand-alone app for our Suggestic Lens (augmented reality) experience.

Thanks, Shai! Get your tickets to SKS to hear him pitch alongside 12 emerging food tech companies at our Startup Showcase this October in Seattle.

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