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Daily news and analysis about the food tech revolution

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Are In-Home Vertical Farms the Next Big Appliance for Connected Kitchens?

A little less than a year ago, The Spoon looked at a number of hydroponic farming devices that could fit into the average person’s apartment. These were for the most part table-top models or units that could hang on a wall. At the time, the concept of having a grow system in your own home seemed more than a little novel.

Fast forward to now and things have changed. Putting an indoor vertical farm in the average consumer’s home isn’t yet a mainstream concept, but as more startups and major appliance-makers alike have shown over the last 12 months, the idea is making its way into the Everyman’s kitchen with more speed these days. Now, thanks to a bunch of concepts shown off at this year’s CES, suddenly the idea of having a smart farm in your kitchen doesn’t seem so novel.

Whether you’re contemplating your own home grow system or just curious, here’s a look at what’s available and what’s in the pipeline.

Aspara

If you’re like me, you have minimal space (almost none, really) in the home for adding much in the way of smart farming systems. Aspara’s hydroponic growing device could potentially solve that problem because it’s small — 14 inches high and 21 inches wide — and could reasonably fit on a countertop, shelf, or even on top of the refrigerator. The system uses a combination of LEDs, an auto-watering feature, and sensors that detect nutrient levels, humidity and air, and other factors to create the optimal grow “recipe” for the plants. 

After a user does the initial planting of the seeds, the Aspara app manages most of the grow process, notifying the user when it’s time to refill the water tank and harvest the plants. It also includes tips and recipes for growing and lets you monitor multiple Aspara farms at the same time.

The device is currently available in Hong Kong, the United Kingdom, Canada, and the U.S. through online retailers. For U.S. buyers, the device currently goes for $259.99 on Amazon for just the machine and $339.99 with a starter seed kit included.

Rise Gardens

Chicago, IL startup Rise Gardens is one of those companies aiming to make a truly “plug in and go” indoor vertical farming system for the home. This one is a standalone console that can be purchased with one, two, or three “levels” for plants and weighs between 60 and 106 pounds depending on the size.

A user assembles the garden — much as you would a piece of furniture from IKEA, from the looks of it — then downloads the app, which controls the lighting and nutrients schedule and reminds the user when it’s time to water the plants. Each garden comes with a starter pack of 12 plant pods that can be inserted directly into the grow trays. 

Price ranges from $549 for a single-level console to $949 for a triple. 

Agrilution’s Plantcube

Not to be confused with Plantycube (see below), the Plantcube made headlines at the end of 2019 when its maker, a German company called Agrilution, was acquired by appliance-maker Miele. Less device than full-on kitchen appliance, the Plantcube automates temperature, light, climate, and water levels of the indoor vertical farm, and can be controlled from within the Agrilution app. 

The appliance looks like a wine cooler and is about the same size. However, unlike a wine cooler or any of the systems listed above, the Plantcube is meant to be built directly into your kitchen cupboards or beneath a countertop. That would perhaps explain the price point: €2,979 (~$3,300 USD), a figure most consumers wouldn’t spend on an indoor farm right now. Even for those who would, the device is currently only available to those in Germany, Austria, Belgium, Luxemburg or the Netherlands.

Even so, the concept Plantcube pushes is one to watch. It’s entirely possible that appliances like these eventually become as common in the home kitchen as microwaves. The price point would have to come way down for that to become a reality, which is one reason we’re watching Plantcube closely in the future.

GE Home Grow

As The Spoon’s Mike Wolf wrote recently, CES 2020’s standout in the consumer kitchen was GE because, “rather than create product demos designed as show-off vehicles for new technologies, GE illustrated how these technologies could be employed in a cohesive, systematic way to provide consumers answers to some of their biggest problems.”

Among those technologies was Home Grown, GE’s indoor gardening concept that uses a combination of hydroponics, aeroponics, and soil-based grow systems that are built directly into the kitchen design. For each of the three systems, water, nutrient, and light delivery are controlled through an app, which also guides the user through the seeding and harvesting stages of the grow process. 

The system also offers consumers information on the health benefits of each plant as well as how to prepare herbs and greens in meals once they are harvested. 

Home Grow is purely conceptual at this stage, so there’s no price point on these systems. Like the Plantcube, however, GE is thinking bigger than the just-another-appliance concept and imagining a system that can encourage healthier eating, reduce food waste, and increase consumer education around the foods they’re eating.

Honorable Mentions

We’ve covered these in-depth already, but LG and Plantycube are also at the forefront of bringing vertical farming technology into the consumer kitchen. Both showed off products at CES this year.

LG’s forthcoming appliance is the size of a fridge and, as I wrote recently, “takes many of the functions found in commercial-scale indoor farming and applies them to a device specifically made for the average consumer.”

N.thing’s Planty Cube, meanwhile, is a highly modular indoor farming system that can be small enough to fit on a countertop or large enough to serve cafeterias at schools, offices, and other institutions.

Since things are never as simple as they seem, there are obviously still a lot of questions around these “plug-in-and-grow” systems. Will they raise consumers’ utility bill significantly? What happens if they break? Are they worth the cost if they can only grow leafy greens and not more substantial veggies, like carrots or broccoli? 

Many more questions will sprout up as companies introduce new systems to the consumer market, and it’s ok that those questions won’t get answered immediately. The more important point here is that entrepreneurs and corporations both are testing new ways to make food cleaner, more local, and more in the consumer’s control. Right now, we need concepts as compact as an Aspera and as conceptual as GE’s Home Grown right now to help get us there.

Vertical Farms Will Become Key Parts of Your Grocery Store and Your Kitchen Cabinets in 2020

At this point we can expect vertical farming to play an important role in our future food system — one that goes beyond selling greens to upscale markets in gentrified urban neighborhoods. Exactly what that future role looks like is less certain as we move into 2020. Commercial-scale vertical farms, which grow millions of heads of greens in warehouses and shipping containers, still has a lot to prove in terms of economics and scalability.

While the industrial-scale model continues trying to prove itself in 2020, the place we may see the most compelling developments for vertical farming in the next year is actually in the consumer realm. E. coli outbreaks and bleached salad (among many other factors) have contributed to an uptick in consumer demand for fresher food that’s traveled fewer miles between the farm and the table. If the last year taught us anything, it’s that putting the farm is right next to your table, or at least at your local grocery retailer, is becoming a popular strategy for providing healthier, more traceable greens to consumers, and that trend will continue in 2020.

With startups, grocery stores, major appliance-makers, and others now exploring this area, some of these developments are already happening.

In your grocery store.

Many companies are now looking to shorten the supply chain between the farm and the consumer when it comes to produce. One way is to put the farm right in the grocery store. These aren’t massive facilities growing millions of heads of lettuce. Rather, they’re typically standalone, highly modular pods or units that can be set up right in the produce section. 

German startup InFarm highlighted this approach in 2019 when it partnered with Kroger to place units in 15 of the grocery retailers stores. The company also partnered with UK retailer Marks & Spencer for a similar venture in Britain. 

Another route is for farming startups to partner with major food distributors, as Square Roots has done by building farms near or on Gordon Food Service’s distribution centers. Gordon operates 175 of these across North America, and proximity to those facilities means Square Roots can get its greens distributed to a larger selection of grocery retailers.

In your kitchen cabinets. 

Indoor farms that fit in the home aren’t new. There are plenty of standalone, tabletop, or wall-mounted devices out there that let the average consumer grow greens year-round. What is new is that major appliance-makers are now exploring the possibilities of indoor farming as not another gadget for the kitchen but an integral part of that space’s design. 

We saw this recently when Miele acquired the assets to Agrilution, whose automated Plantcube farm is meant to be built right into the kitchen cabinetry. Just yesterday, LG announced it will be showing off its own in-kitchen smart farm at CES 2020 in a couple weeks.

These aren’t going to be cheap products. Plantcubes cost €2,979 (~$3,300 USD), and that doesn’t include the extra money tacked onto your energy bills each month for things like water and electricity. (LG hasn’t released pricing details yet.) Most likely, these in-cabinet farms will debut in new, single-family homes with ample amounts of space in the kitchen. As more appliance-makers develop products and team up with home retailers (IKEA, I’m looking at you), we’ll likely see the price point on these farms come down and the concept go a little more mainstream. 

Newsletter: What Comes Next for Ghost Kitchens? Plus, Third-party Delivery and At-home Agtech

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I’m not gonna lie: putting together our market map on ghost kitchens was hard. The concept as we know it is relatively new, and the lines between the different categories of ghost kitchen might be easy enough to draw in a graphic but are never as solid in real life. For example, CloudKitchens provides kitchen space but it’s also a network of virtual restaurants. Starbucks runs its own kitchens but relies on Alibaba’s Heme supermarkets to provide the space. Grubhub, Uber Eats, and DoorDash deliver food but also operate in other areas of the stack.

That overlap, though, is a big part of what makes this area of the restaurant industry such an interesting one to watch. Not only is the 2019 ghost kitchen redefining the restaurant experience as we know it, it’s also redefining the way restaurants operate, the technology they use to do that, and even what their menus offer in any given area. Fat Brands, for example, uses Fatburger locations on the West Coast to also fulfill delivery-only orders for sister brands that would normally only be available to customers in the East. 

As we head into the next year, we can expect the overlap of companies and categories to increase as more multi-unit chains try their hand at ghost kitchens, more kitchen infrastructure providers try out their own virtual restaurants, and literal mobility (kitchens on wheels) becomes more commonplace. 

Head over to The Spoon for more predictions on what comes next for ghost kitchens (RIP POS?) and to download the map. And since this is such a nascent market that changes weekly, expect more iterations of this map to hit your inbox in the future.

Third-party delivery is staying put. Sort of.
It’s no secret that consumer appetite for delivery is driving the growth of off-premises orders. And while they may be controversial, third-party services like DoorDash and Postmates are a big part of this growth.

The biggest part, by some accounts. This week, CBRE Group noted in a new report that 70 percent of delivery orders will come from third parties by 2022. That’s a no-brainer. These services provide the tech infrastructure, logistics, and actual drivers that are often too expensive for restaurants to operate on their own. Third-party delivery may be expensive for restaurants and paddling through a sea of bad press lately, but it is in many ways necessary for businesses who want (need, actually) to offer off-premises ordering for customers. 

Like ghost kitchens, this is a messy, fast-changing market whose model will continue to evolve as restaurants adopt hybrid strategies and new laws are passed regulating how these companies do business.  

At-home vertical farms: Big convenience or big expense?
If you still prefer the old-fashioned method of actually cooking food for yourself, Miele’s latest news will be of some interest. As my colleague Chris Albrecht reported this week, the German appliance-maker known for everything from washing machines to coffee systems has acquired Agrilution, a Munich, Germany-based agtech startup known for its Plantcube indoor vertical farm. 

As Chris notes, the Plantcube looks like one of those at-home wine fridges, and like any vertical farm uses software to regulate temperature, climate, water levels, and nutrient delivery to crops. The system grows a variety of leafy greens and fits right inside your existing kitchen infrastructure. 

Question is, Do people want vertical farms built into their kitchens?

Potentially.

No, setting up a grow system in your home is not as convenient as buying a bag of kale from the store. For those so inclined, though, an at-home vertical farm like Agrilution’s means being able to pick fresh, better tasting ones right out of their own cabinetry. Those living in dense urban areas, where the fire escape is the closest thing to outdoor space, could have an actual at-home garden.

First, though, we have to get over the cost hurdle. Right now, price points of various at-home vertical farming systems go for anywhere between roughly $500 (Ponix Systems) and $3,000-plus (Miele). What we don’t have is abundant data on how much these farms cost consumers in terms of electricity, water, or repairs if the system breaks down. There is also the issue of space. Agrilution’s Plantcube may fit nicely into the under-counter space of a single-family home in Nashville. Your average New York apartment, on the other hand, would be hard-pressed to accommodate one.

Still, it’s a great sign that a major appliance-maker like Miele is showing interest in getting cabinet-to-table greens to more homes in the future.

Until next time,

Jenn

Miele Acquires Consumer Indoor Vertical Farm Company Agrilution

Miele announced today that it has acquired the assets of the German company, Agrilution, makers of the Plantcube indoor vertical farm. Terms of the deal were not disclosed.

Agrilution’s Plantcubes look like wine fridges that are meant to be built directly into home kitchens. The automated systems regulate the lighting, climate, and water levels plants receive, all key parts of delivering the right “recipe” of nutrients to crops grown in vertical farms. Plantcubes cost €2,979 (~$3,300 USD) and are capable of growing a number of different greens including kale, leaf lettuce, basil and more.

According to the press announcement, Miele came on board after Agrilution failed to raise more financing and filed for insolvency on Dec. 1. Agrilution will become a subsidiary of Miele, and almost all of Agrilution’s employees will be transferred over to Miele.

Having an in-kitchen grow system makes a lot of sense for people wanting to reduce their carbon footprint as well as have more transparency into and control over the food that they eat. These small farms could be especially appealing to those that don’t have the space, inclination or talent to grow their greens outside. In fact, building hydroponic grow systems directly into cabinets was a trend predicted during a panel on the future of the kitchen at our recent Smart Kitchen Summit.

The acquisition of Agrilution also seems like a smart play for Miele. Since Agrilution was in insolvency, the assets for the company probably weren’t that expensive. Miele has also shown that it isn’t afraid to shake up the traditional kitchen with new appliances like its solid state RF oven, its own meal delivery service, and investments in digital recipe startups like Plant Jammer and KptnCook.

A big player like Miele could also help push indoor farming systems more into the mainstream. Miele has the market muscle other in-home farming startups like Seedo, SproutsIO, or Ponix just can’t match. The only question remains is whether in a world of on-demand food delivery, people will have the patience to grow their own greens.