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The Spoon

Daily news and analysis about the food tech revolution

David Chang

David Chang’s Pantry Essentials Brand Momofuku Goods Raises $17.5 Million

Today chef/entrepreneur David Chang and his team announced they had raised $17.5 million in growth funding for his packaged goods brand, Momofuku Goods.

The company, which sells “a line of restaurant-grade pantry essentials,” was founded in 2019 and spun out of Momofuku a year later. According to the announcement, the funding will be used to expand Momofuku Goods’ product offerings and support its growing operations. 

Chang’s initial success hawking Chili Crunch is no doubt one reason investors saw potential in the brand. When released in April 2020, Chang’s spicy add-to-everything sauce (author pro tip: try a dollop in vanilla yogurt) created a 20,000-person-long waiting list. Chang began to add to the product portfolio in 2021, adding air-dried noodles which have since sold more than 5 million servings of noodles to date. 

“We spent a decade testing and developing our pantry essentials, ensuring that they were up to the standards we uphold in our restaurants,” said Chang. “With this investment, I’m looking forward to bringing even more flavor to home cooks’ kitchens.” 

This type of move into packaged goods is part of a broader trend among chefs with big followings looking to capitalize on their brand equity in new and interesting ways, particularly after the arrival of COVID. Chang (who technically dipped his toe into the pantry goods pool before the arrival of COVID) is particularly well-positioned to cash in on a line of pantry essentials given his unique but often relatively simple takes on Asian food.

While they may not have the same celebrity chef cachet as Chang, the sister team behind the Omsom brand has shown how successful the Asian meal “starter” CPG business can be. Omsom started offering its sauce starters back in 2019 through a DTC model and can now be found in Target and Whole Foods.

The Spoon Weekly: David Chang Loves Food Tech, Cultivated Meat U, Amazon Fridge

This is the web version of the Spoon weekly newsletter where we wrap up of some of the most interesting stories in Food Tech. If you’d like to subscribe to The Spoon Newsletter, you can do so here.

David Chang Dives Into Food Tech

There may be no one with more culinary street cred in America today than David Chang. Not only has the New York-based chef won multiple James Beard awards and seen his restaurant Momofuku called the country’s most important restaurant, but Chang himself is widely recognized as an astute observer of the food world who always has his finger on the pulse of the country’s culinary zeitgeist.

And what’s on Chang’s mind these days is a whole lot of food tech, at least if his new series on Hulu, The Next Thing You Eat, is any indication. While the six-episode series isn’t available until October 21st, we do have the video preview, which features shots of everything from food delivery bots to lab-grown meat to indoor robotic farms, so we thought it would be fun to play a game of ‘guess who’ and see how many people and companies we can recognize from the food tech revolution. 

You can see the different food tech startups and leaders we identified on The Spoon. If you see any we missed, drop us a line.

The Spoon & CES Bring Food Tech To The World’s Biggest Tech Show

Exciting News: The Spoon is CES’s exclusive partner to bring food tech to the world’s biggest tech show!

Many remember the debut of the Impossible 2.0 burger in 2019, a watershed moment for both the company and the plant-based meat industry. There’s also been food robots, ice cream makers and much more that have made a big splash at the big show.

However, up until this year, any food professionals coming to CES were attending despite the lack of a dedicated food technology and innovation area in the exhibition space or in the conference tracks. Because CES is *the* great convener in the tech world, we felt food tech needed representation. This led The Spoon to rent out the ballroom of Treasure Island for a couple of years running to produce Food Tech Live. We wanted to give the food industry a central place to connect and check out the latest and greatest in food innovation.

But now that’s all about to change as food tech hits the big time this coming January. CES announced in June that food tech is going to be a featured theme for the first time ever at the big show. We couldn’t be more excited, in part because we will get to see even more cool food tech innovation, but also because CES has chosen The Spoon as the dedicated CES partner for the food tech exhibition and conference portions of the show!

Personally, this is a big deal as CES has been the one constant in my career as a journalist, analyst and entrepreneur, so I am very excited to help bring food tech to the big show!

Read my full post here with the news and, if you’d like to bring your food tech innovation to CES, let us know here.

We Called It: Amazon is Building a Smart Fridge

Amazon is building a smart fridge.

That’s at least according to a report from Business Insider, who reports that Amazon is building a fridge that would utilize machine vision and other advanced technology to monitor food in the refrigerator, notify us when it’s about to expire, and automatically order & replenish items through Amazon.

Dubbed Project Pulse, the initiative is being led by the company’s physical store unit, the same group that developed Amazon Go’s just walk out technology. Other teams, such as Lab 126 (its California-based hardware team that developed the Echo) and Amazon’s grocery unit are also contributing to the effort.

Here at The Spoon, we’re not all that surprised Amazon wants to create a fridge, mostly because we (I) predicted it nearly four years ago. When I asked “Is Amazon building a smart fridge?” in 2017, I tried to connect some of the dots I saw in Amazon’s commerce and devices businesses. And let me tell you, there were a lot of dots.Read more about why we suspected they were building a smart fridge at The Spoon.

Alt Protein

USDA Awards $10 Million to Tufts University to Establish a Cultivated Protein Center of Excellence

Last night, news broke of the USDA’s $10 million award to Tuft’s University to establish a cultivated protein research center of excellence. The award is part of a $146 million investment announced by the USDA on October 6th by its National Institute of Food and Agriculture’s (NIFA) Sustainable Agricultural Systems program.

This is a big deal. The US has fallen woefully behind other countries in its support for developing next-generation food technology, which is why I suggested early this year that the Biden administration create a US taxpayer-funded food innovation hub. This does that for cultivated meat.

It’s also a sign that the US education system is racing to develop a curriculum for a field that – at least up to this point – has lacked the kind of well-established curriculum as other strategically essential fields such as computer science or biotechnology.  It’s about time since cultivated meat is a unique field unto itself which requires an educated and qualified workforce to power if it is to reach its full potential.

You can read the full story about the Tuft’s new Institute for Cellular Agriculture here.  

Revo Foods Wants To Build a 3D Printing Facility For Plant-Based Fish

Austrian startup Revo Foods produces plant-based fish products, but not the formed and fried items that are becoming increasingly common in grocery store aisles. Revo is making structurally sophisticated products: sheets of smoked salmon, salmon fillets, and sushi cuts with a realistic look and feel.

We’ve already seen cell-cultured meat startups use 3D printing to create cuts of meat with complex fat and tissue structures. Revo has brought 3D printing into the plant-based fish arena, and the company is betting that the resulting products will win over more seafood eaters.

See the full story here. 

Food Robots

Basil Street’s Pizza Robot Takes Flight With New Airport Rollout Deal

Basil Street, a maker of automated pizza vending machines, announced this week it has struck a deal with Prepango, a company that specializes in automated retail of food and beverage products in airports, to bring its pizza robot to airports across the US.

Launched this year, the Basil Street pizza smart vending machine – called Automated Pizza Kitchens (APK) – is roughly 20 square feet in size and holds up to 150 10-inch, thin-crust pizzas. When a customer places an order via the touchscreen or mobile app, the APK heats the flash-frozen pizza up using a non-microwave oven that cooks the pies in about three minutes.

Up until this point, the APK has been serving up pizzas in universities, business parks and corporate headquarters. That all changes in a couple weeks when the two companies bring the pizza bot to the San Antonio International Airport. From there, Basil Street and Prepango are eyeing launches of the APK in Chicago O’Hare International Airport, Cincinnati/North Kentucky International Airport, Indianapolis International Airport among others.

Read the full story here.

Flippy The Fast Food Robot Has Its Own National TV Commercial

Flippy’s about to hit the big time.

That’s because the fast food robot from Miso that’s in service in places like White Castle is going to be the focus of a new nationally televised commercial.

The ad opens with Flippy making fries in the kitchen of a fast food restaurant while a voiceover actor proclaims “Nothing hits the spot quite like good food, made fast.”

From there the 30 second spot toggles back and forth between a mother and daughter happily eating food and Flippy making fries back in the kitchen.

The voiceover continues: “The taste you grew up on, now made more consistent, more efficient, and dare we say, more delicous. Introducing Flippy, the world’s first AI kitchen assistant.”

The narrator brings the pitch home with the tag line, “Let the robots do the robotic work, so people can do the people work.”

To read the full story and see the Flippy commercial, click here. 

Restaurant Tech

Kitchen United Acquires Zuul: Has The Wave of Ghost Kitchen Consolidation Begun?

Ghost kitchen operator Kitchen United announced they had acquired Zuul, a ghost kitchen technology and consulting services company, for an undisclosed sum.

While this is one of the most significant acquisitions so far in the ghost kitchen space, it’s likely only the start of a wave of consolidation.

Even as funding still flows into the ghost kitchen and virtual restaurant space, many operators have realized that running an extensive network of multitenant kitchens is a capital-intensive business. Much of the recent funding in the broader ghost kitchen and virtual restaurant space has gone to companies that are creating platforms that make it easy for restaurant brands to launch new virtual brands through hosted kitchen models. While some companies, like Reef, continue down the heavy capex path powered by huge raises, venture and corporate capital has started to migrate towards hosted kitchen models and virtual restaurant brands that can take advantage of underutilized kitchen capacity in existing QSRs or independents.

Do you think the ghost kitchen space is going to see a wave of consolidation? Read the full piece at The Spoon and let us know what you think in the comments. 

PizzaHQ’s Founders Are Building a Robot-Powered Pizza Chain of the Future

Darryl Dueltgen and Jason Udrija had a choice: Expand their successful New Jersey pizza restaurant brand called Pizza Love, or start a tech-powered pizza concept that could change the pizza industry.

They decided to start a revolution.

“We’ve put a lot of time into building a labor-reduced, tech-driven concept that we believe will revolutionize the pizza industry,” said Udrija, who cofounded PizzaHQ alongside partners Dueltgen and Matt Bassil.

According to Udrija, PizzaHQ will utilize robotics and other technology to create a more affordable pizza (“almost a 50% lower price point”) while using the same recipe and high-quality ingredients of the pies made at their dine-in restaurant.

Once the pizza is boxed, it’s loaded into delivery vans and distributed to heated pickup lockers around Totowa, New Jersey, a borough about thirty minutes north of Newark. Customers will be able to track their delivery and will scan a QR code to pick up the pizza waiting for them in a locker. Third party delivery partners like UberEats will also be able to pick up orders from the pickup lockers and deliver to customers.

Read the full story about PizzaHQ and their pizza robot restaurant chain concept at The Spoon. 

Here Are All The Food Tech Innovators We’ve Spotted in David Chang’s New Hulu Show

There may be no one with more culinary street cred in America today than David Chang. Not only has the New York-based chef won multiple James Beard awards and seen his restaurant Momofuku called the country’s most important restaurant, but Chang himself is widely recognized as an astute observer of the food world who always has his finger on the pulse of the country’s culinary zeitgeist.

And what’s on Chang’s mind these days is a whole lot of food tech, at least if his new series on Hulu, The Next Thing You Eat, is any indication. While the six-episode series isn’t available until October 21st, we do have the video preview, which features shots of everything from food delivery bots to lab-grown meat to indoor robotic farms, so we thought it would be fun to play a game of ‘guess who’ and see how many people and companies we can recognize from the food tech revolution. Below is a list those we spotted in the video. Watch it yourself and see if you can identify the ones we could identify and help us ID those we couldn’t.

The Next Thing You Eat | Official Trailer | Hulu

Wild Type and its cell-based salmon: Chang talks about how climate issues will impact our food and we soon see Wild Type’s Justin Kolbeck saying, “we’ve come up with salmon without using animals” as Chang and others taste the company’s lab-grown fish.

Upside Foods: As we watch a meatball simmer in a pan, Chang states “we’re going to be eating lab-grown meat.” We then cut to a scene in which he turns to Upside Foods’ VP of product and regulation Eric Schulze and asks, “you could just recreate a geoduck?”. Schulze calmly responds, “you could go even further back and do its ancestor, the dinosaur.”

Serve, the delivery robot: While Chang doesn’t say anything specifically about robotics in the two minute video preview, we do get to see him jump in surprise as Serve Robotics sidewalk delivery bot, rolls up behind him.

Miso Robotics: We see Flippy the robot doing its thing, and then we see Miso’s Buck Jordan saying to Chang, “it can look at a piece of meat, it can know how hot that portion of the grill is. Perfect grilling, every time.” Chang responds that this technology is at least 5-7 years out, to which Jordan replies, “Oh no. We are installing into steakhouses this year.”

Jordan is probably referring to the machine vision technology that pairs with and helps direct Flippy’s robotic arm. While we’re not aware of Flippy currently being used in a steakhouse, it’s not a stretch for a robot that got its start flipping beef patties at Caliburger to move a higher grade of beef.

Impossible Burger: During the course of the video, we see a few shots of juicy alt-meat products, including an Impossible Burger. How do we know it’s an Impossible Burger? Because immediately afterward we have a shot of Danny Preston, owner of Malibu’s Burgers (which serves Impossible products), says, “it’s designed to make the meat eater say…” as Chang bites into a burger and exclaims “Oh God.”

There are a few mysteries in the video such as the children’s cereal as well as a robotic vertical farm, but there’s not enough visual info (for me at least) to confirm the companies behind them. If you can help us identify these or any other food tech innovators we missed, please let us know in the comments.

Either way, the mystery will soon be solved as Chang’s series drops on Hulu on October 21st.

Flippy The Fast Food Robot Has Its Own National TV Commercial

Flippy’s about to hit the big time.

That’s because the fast food robot from Miso that’s in service in places like White Castle is going to be the focus of a new nationally televised commercial.

The commercial, which can be seen below, is a 30 second ad that introduces Flippy to a TV audience.

Introducing Flippy | National Television Commercial from Miso Robotics on Vimeo.

The ad opens with Flippy making fries in the kitchen of a fast food restaurant while a voiceover actor proclaims “Nothing hits the spot quite like good food, made fast.”

From there the 30 second spot toggles back and forth between a mother and daughter happily eating food and Flippy making fries back in the kitchen.

The voiceover continues: “The taste you grew up on, now made more consistent, more efficient, and dare we say, more delicous. Introducing Flippy, the world’s first AI kitchen assistant.”

The narrator brings the pitch home with the tag line, “Let the robots do the robotic work, so people can do the people work.”

I’m not sure where the ad will play and what the audience will be – I reached out to the folks at Miso and haven’t heard back – but it’s interesting to me that they have decided to pay for a national TV spot introducing a food service robot to a general audience. It’s certainly a new direction for a company that has largely stuck to programmatic social media ads for their crowdfunding campaigns.

Here are a few thoughts as to why the company went in this direction.

The company wants to reach a new audience outside of it traditional marketing campaigns. Miso traditionally uses programmatic cookie-driven web advertising on social media and websites to appeal to potential investors. The TV spot ends with a call to action to visit Meetflippy.com, where visitors get a general overview of the robot, can get on a mailing list, and can hit a “Become a Customer” button for more info. My guess is the company believes they will reach a new audience that is less tech-savvy, but could be potential customers or even potential new investors.

Miso is beginning the “robots are our friends” messaging. There’s no doubt that as robotics become more mainstream in food service and other jobs, there will be some pushback from those that see them as job-stealers. The tagline, “Let the robots do the robotic work, so people can do the people work” seems intended to possibly get in front of the anti-robot trend.

The company is looking to time ad to coincide with its Hulu spotlight. If you watch the hero reel preview of the upcoming David Chang Hulu food show that is heavily focused on food tech, Wavemaker – the robot-focused investment vehicle closely affiliated with Miso – gets a star turn on the show. The preview features Miso Robotics Chairman Buck Jordan talking to Chang while it shows the Flippy in action. This ad spot might even be intended to play during Chang’s Hulu show.

Whatever the reason, you got to give Miso credit. The launch of a national TV commercial to push a fry-making robot is definitely a first.

Editor Update: Miso Robotics CFO Kevin Morris responded to my inquiry the following comment: “We want to make Flippy as well known to the masses as possible and doing a commercial increases its national exposure exponentially. The more eyeballs that see the commercial, the greater likelihood we can attract additional innovation partners.”

Re-Blog: David Chang Talks Moneyballing Restaurants and Melted Cheese

At the risk of tooting our own horn here, I kinda feel like David Chang should read The Spoon.

The famed chef/restauranteur/TV personality was back on The Bill Simmons Podcast this week. The last time Chang was on there (if I recall correctly), it was at the very start of the pandemic, and the more pressing concern at that time was how third-party delivery services would decimate the restaurant industry (a topic we cover quite a bit!).

Normally, we wouldn’t write about someone’s appearance on another podcast, but since we started the pandemic with Chef Chang, I thought it was worth checking back in as we close out the year to hear what he had to say about the restaurant biz with the pandemic still in effect nine months later.

As we’ve been saying for awhile, winter is coming here, and Chang’s biggest fear for restaurants is their ability to survive until Spring. In addition to a lack of dine-in options, restaurants are also being hurt by the disappearance of downtown office workers/restaurant customers that are no longer coming in to work on a daily basis and buying sandwiches. All of this, Chang continued, is compounded by an administration that isn’t doing anything to help the industry or the people who work in it.

In order to survive, Chang said on the podcast restaurant owners need to adapt, whether that’s by selling packaged goods (homemade sauces, spices, etc.), or Moneyballing their menus. As Chang suggests (and we’ve covered before), restaurants may need to embrace analytics and pare down their offerings to just the dishes that are good for delivery and that generate the most revenue.

As the two talked about how restaurants will change, how owners won’t put a lot of effort/energy in the dining rooms and will focus more on setting themselves up for delivery. What struck me as I listened to Chang was that he didn’t once mention ghost or dark kitchens. He obviously knows what they are (I mean, he sold his delivery-only concept, Ando, to Uber).

Maybe the Bill Simmons podcast isn’t the place to discuss such matters, and maybe Chang talks about it on his own podcast. I get that. But it was still odd that the topic didn’t even come up, especially since they are in Los Angeles, which is home to ghost kitchen outfits Kitchen United and CloudKitchens (for more, check out The Spoon Plus Guide to Ghost Kitchens).

The conversation between Chang and Simmons drifted to restaurant delivery. Instead of talking about the economics of delivery this time around, the two soft-balled it and spoke more about the types of food that deliver well again (pizza, sushi, Chinese, fried chicken). One funny sidenote was dispelling the notion that cheese was good for delivery. Outside of pizza, Chang commented, melted cheese dishes do not travel well in delivery, which, I hadn’t thought about but is totally true. I mean, Soggy Food Sucks.

Ultimately, what struck me about the interview was that nobody, not even a famous high-end chef who won Who Wants to Be a Millionaire (and donated the money to restaurant workers), really has the answers as to what’s going to happen next with restaurants, especially independent ones. Everyone is just doing their best to just make it through, and we at The Spoon doing our best to inform you about developments and innovations that can help. Even if it’s as simple as getting dropping melted cheese items off the menu.

David Chang on Restaurant Delivery “It’s Going to Decimate the Business”

Famed restauranteur and Netflix’s Ugly Delicious host David Chang was on the Bill Simmons podcast this week. And while Chang was there to promote his new book, he and Simmons actually spent a lot of time discussing food delivery and its impact on the restaurant industry.

You should listen to the entire episode, but here are a few highlights.

Chang said that the biggest story in restaurants right now is the rise of delivery. “That’s going to be the story of the next ten years,” Chang said before adding, grimly, “It’s going to decimate the business.”

Basically, as Chang pointed out, because of delivery, restaurants now aren’t just competing with other neighborhood restaurants, they are competing with restaurant across an entire city. So restaurants now find themselves in even tougher environments when it comes to standing out from competitors.

Additionally, Chang suggests the math doesn’t really add up. If a restaurant is only eking out a 5–10 percent profit overall, what happens when they pay 30 percent commissions on deliveries through a third party like DoorDash, and customers are ordering 3 – 4 meals per week through delivery? Chang worried that this could turn restaurants into a form of indentured servitude, saying “The model has to improve for actual restaurants,” and “The 30 percent fee of delivery services is a model that’s not going to work long-term.”

Having said that, Chang also admitted that if DoorDash asked to be the exclusive delivery partner for his restaurant, he’d have to say yes “because they are driving so much traffic.”

Our own Jenn Marston has written quite a bit about this Faustian bargain that restaurants strike with third-party delivery services. And how that model is starting to change as restaurants begin to bring delivery in-house or create some kind of hybrid of in-house and third-party delivery.

Chang doesn’t think that eating at a restaurant will go away entirely, “They’re just going to be a specific kind of restaurant,” he said “They’re going to be the shit you can’t deliver, ultimately.”

In a fun aside, Chang actually ranked food that’s best for delivery. Pizza was the best followed by Chinese food and fried chicken. Host Bill Simmons lamented that “they have not been able to figure out fries.” Perhaps he should check out Smart Kitchen Summit Startup Showcase winner Soggy Food Sucks.

Chang’s opinions, of course, come during a global pandemic, where people are being encouraged to practice active social distancing and avoid large gatherings. In Jersey City, the mayor has asked bars and restaurants in that town to take attendance in an effort to minimize the impact of the coronavirus. And in Seattle, restauranteur Tom Douglas said that he is temporarily closing 12 restaurants for up to three months after seeing a 90 percent drop in business since the outbreak.

You should listen to the whole Simmons podcast. Chang is a great interview who doesn’t pull any punches. And while “decimate” is kind of a pejorative term, Chang is right, delivery will cause fundamental changes to the restaurant biz. How it does so, remains to be seen.

Lazy Sunday: Four Food Shows to Binge After the World Cup

Yes, it’s the summertime and you should probably be spending your weekend grilling various meats (and meat look-alikes) or sipping Pina Coladas on the beach. But there’s a chance a good chunk of you will be watching the World Cup Final on Sunday morning. (Team Croatia for the win!)

So when you’re done watching men with absurd hairstyles run hundreds of miles on a field, keep the tube on and queue up some top-notch food television to while away the day. Be sure to have some snacks on hand, because you will get hungry.

[Full disclosure: I know I should be telling you to watch deep-dive documentaries that teach lessons about food and make you realize how f&#*-ed up our food system is, but we get enough of that during the week. It’s Sunday — let’s just let our brains relax, okay?]

 

Chef's Table | Official Trailer [HD] | Netflix

Chef’s Table

This one’s for all your aesthetes, you food porn-lovers, you aspirational diners. Chef’s Table is the crème de la crème of luxurious food shows, what with its slow-motion shots of the world’s best chefs elegantly plating food with tweezers and doing radical things like making sugar balloons or creating a dish around ants. It makes your most elegant dishes made with a sous vide circulator and a smart oven look like child’s play.

If you have a sweet tooth, be sure to check out Chef’s Table: Pastry. It only has four episodes so you can blow through the whole season, from the maestro of Italian gelato to an American ex-pat making dessert tastings in Bali, in no time.

 

Mind Of A Chef, Season 2: April Bloomfield | Extended Trailer

Mind of a Chef

This show centers around celebrity chefs and the food that made them what they are. Each episode explores one theme near and dear to their heart (noodles, smoke, New York, etc), and is peppered with acid trip-worthy graphics, nerdy science tidbits from author Harold McGee, and wry narration from the late, great Anthony Bourdain.

I personally love the second half of Season Two with April Bloomfield (the first half follows Southern chef Sean Brock, and is also aces). Despite the recent controversy around the British chef’s restaurant partner, she’s utterly unpretentious and charming on the show. Watch her make food with the Italian cookery legend Marcella Hazan, or explore Britain’s obsession with curry.

 

Great British Baking Show

Known as GBBO to its fans, this is the show to watch if you’re feeling that the world is a burning garbage heap and you just need something pure and hopeful to light your spirit. And you like hearing the word “sponge” a lot. Mary Berry and Paul Hollywood are delightful as the judges of this baking show, which takes place in a tent in the middle of the idyllic English countryside. The competitors are adorably supportive of each other, the hosts are wonderfully cheesy, and everything is gingham-covered. Be sure to only watch one of the first 7 seasons — in Season 8, most of the original cast has been replaced. It is just not the same.

Ugly Delicious | Official Trailer [HD] | Netflix

Ugly Delicious

One of the newer food tv shows, Ugly Delicious rolled onto Netflix screens this February with its irreverent, “let’s get real for a second” attitude — and plenty of sexy food scenes. The series stars David Chang, the Michelin star-awarded celebrity chef behind the Momofuku Restaurant Group (who was also the star of Season 1 of Mind of a Chef).

It’s funny, it’s star-studded (hey, Aziz Ansari), and it has darn beautiful footage of Chang eating food around the world. Ugly Delicious also admirably tries to tackle issues like race, gender, and authenticity in the food world — though it doesn’t always push the envelope as much as it likes to think. (One admirable exception is the episode about fried chicken.) At the very least, this show made me really, really want to try Viet-Cajun crawfish, so there’s that.

The Year in Food Delivery

Despite a distinct cooling off of investment in the food delivery space this year, some big names like Uber, Google, and David Chang threw their hats in the ring.

That’s because the online food delivery market is estimated around $210 billion, with companies like FreshDirect raising $189 million in the past 12 months. It’s become such a pervasive part of our way of life that Google even added a food-delivery shortcut to Maps. And there are plenty of food-delivery crowdfunding projects to go around.

But enough with the numbers. Here are the highlights in this space over the past 12 months.

More Big Players Joined the Party

This year everyone wanted a piece of the pie. Google started to ship fresh food to customers in California through Google Express. Instacart and the Food Network launched a meal-kit delivery service, and Square acquired startup Maine Line Delivery in Philadelphia to boost Caviar. Meanwhile Facebook and Foursquare made it easier to order food from within their apps through Delivery.com.

NYC darling chef David Chang decided to blow up the entire idea of a nice restaurant by launching Ando, a restaurant that only does deliveries, and he raised the bar on delivery food everywhere by launching Maple, his own delivery service that promises a daily delicious menu.

Plus, where would the year be without a few gimmicks? Taco Bell and Whole Foods both came up with ChatBots that help you order food or suggest recipes, respectively, solely through the power of emojis. And Domino’s will now let you order pizza with one tap on your Apple Watch.

The Year of UberEats

So far I haven’t mentioned the biggest player, though: Uber. The company has had quite the year in food delivery. It shut down Instant Delivery in New York City, then launched UberEats in both the U.S. and London. Next UberEats drivers staged protests over the way the pay structure has been changed, and in November a courier filed a lawsuit against the company for missing food delivery tips. Yikes.

All of this commotion from big names and turmoil within UberEats suggest that the food delivery space is still young enough that no one has solved some of the primary problems within it. Companies are grabbing on to any stronghold they see (emojis! self-driving trucks! drones! more drones!), without regard to the longevity of the solution. Uber has faced the brunt of this fast-paced growth, but we expect to see more struggles in the coming years for other players as well.

Eat Local

This year the quest to eat healthily expanded even more into food delivery. Whole Foods hinted at a “meal solution spectrum” with some sort of delivery component in the future. Good Eggs, which many thought was defunct by this point, rose from the ashes with a $15 million round of funding to help it deliver local, quality food.

And Amazon, never one to be shown up, expanded its Amazon Fresh program to Boston, among other major cities. The difference here is that Boston customers can shop from local markets, a feature that we imagine will be implemented elsewhere if it’s successful in Beantown.

You Say Potato, I Say Share Economy

In such a young and moneyed space, different business models are flying around faster than those drones I mentioned earlier.

Some want to deliver fresh ingredients to customers to help simplify cooking at home. Juicero, for example, delivers prepackaged ingredients for green juice, made in its blender that doesn’t even require cleaning. Similarly, Raised Real wants to deliver ingredients for homemade baby food, thereby making it that much easier to make your baby’s food from scratch (sounds ambitious to me).

Speaking of raising babies and tapping new markets, Drizly raised $15 million for its liquor delivery service, among other parts of its ecommerce model. And DoorDash added alcohol to its food delivery options in California (what about the rest of us?!).

Meanwhile Foodhini calls itself a “for profit social enterprise” and delivers ethnic food made by immigrant chefs: Foodhini and the chefs each receive $2.50 from each meal, after costs.

And BringMe wants to out-Uber Uber by combining delivery with the share economy in Fairfax, VA, enlisting regular folks to deliver food as “bringers.” There are already a few models out there like this, such as Favor in Texas and Tennessee, and we expect to see more too.

Of course, while all of these business models are innovative and interesting, none of them beat the ultimate and original delivery food: pizza.

Plant-Based Food Was Red Hot In 2016

I live in Brooklyn, which means I come across vegan food trucks pretty often. They almost always have something called “faux gras” on the menu: a vegan version of foie gras. Why any vegan wants to pretend she’s eating fatty duck liver is beyond me, but it seems to be a staple of their diet.

It turns out this trend is pretty widespread, and not just among dreadlocked hipsters in Bushwick. Eating sustainably is top of many people’s minds these days, and tech companies are jumping on the opportunity.

Take Impossible Foods, the Silicon Valley sweetheart that has raised more than $150 million to make its veggie burgers that “bleed.” Biochemist and founder Patrick Brown spent around five years and $80 million to develop textured wheat protein, coconut oil, and other plant-based ingredients into the meat patty, and the result is a patty that uses 74 percent water and 95 percent less land, and emits 87 percent less greenhouse gas than its beefy counterpart. In July 2016 celebrity chef and New York City sweetheart David Chang started offering the veggie burger on his menu at Momofuku Nishi, on a first come, first serve basis, of course.

NotCo’s plant-based Mayo, gif via GIPHY

Now there’s news that another company is coming onto the scene. Chilean startup NotCo uses artificial intelligence to help it recreate the flavors and textures of animal-based foods with plants. Its Not Mayo (made with potatoes, peas, basil, and canola oil rather than vegetable oil and eggs) is already available at a major supermarket in Chile, and the company is working on plant-based cheese, yogurt, milk, and (you guessed it) pate. NotCo has also spoken with Coca-Cola, Hershey, and Mars about recreating both soda and milk chocolate with solely plant-based ingredients.

Just think: In a few years you may be able to grab a “bleeding veggie” burger to go, then eat it at home with a plant-based “chocolate milkshake,” illuminated by a lamp made out of mushrooms.