When Soggy Food Sucks won the Startup Showcase at our 2018 Smart Kitchen Summit, you could kinda tell that its moniker wasn’t long for this world. Like the name of some local indie band, Soggy Food Sucks caught your attention and told you exactly what it does, but didn’t exactly scream big enterprise business.
Well today, the company announced a re-branding. Soggy Food Sucks is now the much more professional sounding SavrPak.
“I named the company myself, when it was just me,” Bill Birgen, Founder of
Soggy Food Sucks SavrPak told me by phone this week. But the name became a potential issue when talking with prospective high-profile, family-friendly brands who were hesitant about partnering with anything that “sucks.”
For those unfamiliar with the company, SavrPak makes a patch that sticks to the inside of food containers and absorbs moisture. The result, the company promises is, well, no more soggy food when you order delivery.
Birgen said that the COVID-19 pandemic has been a bit of a double-edge sword for the company. On the one hand, delivery and off-premises eating is more important to restaurant business than ever. But on the other hand, restaurants, whose margins were already thin before the pandemic, are reluctant to add any new expenses like a patch for to-go containers.
“COVID was a curveball,” Birgen said. “Customers were ready to receive product, but it’s probably a good thing they didn’t. They may not have been around to pay us.”
According to Birgen, SavrPak is producing 1 million units per month and is scaling up to produce 15 million units per month by the end of the year. The company has a number of brands testing out its patch including Wahoo’s Fish Tacos and Kitchen United, with the latter offering SavrPak’s as a packaging add-on for brands housed in its ghost kitchens.
In addition to ramping up production, SavrPak is also developing a patch that can be dropped into products like bags of salad to help keep produce fresh. The company is also in the process of receiving compostability certification. This is a good thing, considering the incredible amount of single-use container waste being generated by the rise in take out and delivery.
SavrPak isn’t the only company tackling the issue of soggy food sucking. Packaging company Novolex makes the EcoCraft Fresh & Crispy clamshell containers that help keep food crisp through “micro-flute corrugation” built into its to-go containers.
With the pandemic still very much impacting our eating habits, off-premises isn’t going away anytime soon. That sucks for a lot of reasons, but when it comes to eating delivery at home, maybe SavrPak can make it suck less?