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Yummly CRO Merea Leaves To Launch Baby Food Startup

by Michael Wolf
October 15, 2016October 15, 2016Filed under:
  • Around The Web
  • Delivery & Commerce
  • Startups
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At last year’s Smart Kitchen Summit, Santiago Merea found a suitor for his struggling startup Orange Chef. A week after this year’s Summit, he’s left to start a new startup focused on reinventing baby food.

According to Merea’s Linkedin profile, he’s left Yummly, the company where he was Chief Revenue Officer and which had acquired his former startup. His new job? The founder of Raised Real, a company which, according to its Linkedin description, aims to re-invent “the process of making baby food at home.”

What does that mean? It’s too soon to tell, but what I can glean from the company’s website is that it will offer an ingredient delivery service and 10-minute prep time for fresh-from-scratch baby food at home.

What’s unclear is if the at-home food assembly it will involve any home or kitchen technology. Given that Merea retained the rights to his Prep Pad, I’m intrigued to see if he applies any of the Orange Chef intellectual property towards baby food.

I’ve reached out to Merea and will update this post with info once I have it.


Related

Baby Food Delivery Startup Raised Real Gets $5 Million Injection

When Santiago Merea spoke at last year's Smart Kitchen Summit, he was Chief Revenue Officer of Yummly. Less than a year later, he's heading up his own baby food startup called Raised Real and just raised $5 million from frozen food and food delivery giant Schwan's Company. The Spoon was…

Q&A With Raised Real’s Santiago Merea

We caught up with Santiago Merea to ask him about his new baby food startup, Raised Real.

Yummly Gets A New CEO

Yummly gets a new CEO as cofounder and former CEO David Feller steps back.

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  • Santiago Merea
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