At last year’s Smart Kitchen Summit, Santiago Merea found a suitor for his struggling startup Orange Chef. A week after this year’s Summit, he’s left to start a new startup focused on reinventing baby food.
According to Merea’s Linkedin profile, he’s left Yummly, the company where he was Chief Revenue Officer and which had acquired his former startup. His new job? The founder of Raised Real, a company which, according to its Linkedin description, aims to re-invent “the process of making baby food at home.”
What does that mean? It’s too soon to tell, but what I can glean from the company’s website is that it will offer an ingredient delivery service and 10-minute prep time for fresh-from-scratch baby food at home.
What’s unclear is if the at-home food assembly it will involve any home or kitchen technology. Given that Merea retained the rights to his Prep Pad, I’m intrigued to see if he applies any of the Orange Chef intellectual property towards baby food.
I’ve reached out to Merea and will update this post with info once I have it.