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Video: Alex Canter on the Evolution of Restaurant Tech Before, During, and After the Pandemic

Among the things in the restaurant industry COVID-19 changed forever, businesses’ relationship to technology is a big one.

Historically, many restaurants have been slow to adopt much, if any, technology for their day-to-day operations. That worked so long as the bulk meals served were going out to dining rooms. When the pandemic shut those down, businesses were suddenly scrambling to accommodate the sudden demand for takeout and delivery formats as well as the industry-wide shift towards digital ordering. 

Of restaurant tech’s evolution over the last year, Ordermark cofounder and CEO Alex Canter says, “10 years of progress maybe happened in a couple of months, not out desire, but really out of necessity.” 

I recently got the opportunity to chat with Canter over Zoom. A longtime restaurant industry veteran (his family owns Los Angeles’ famous Canter’s Deli), he’s no stranger to the concept of either running a restaurant or improving its operations and margins through technology. Ordermark, meanwhile, was helping restaurants manage their delivery orders long before Covid-19 hit, and NextBite, the newest entrant to the family, assists businesses with launching virtual restaurant concepts.

All of which is to say, if you want a glimpse into the concepts and technologies that will matter moving forward for restaurants, Cater’s brain is a good one to pick. Below you can watch our full conversation, and also read along with the transcript.

The Spoon Interview: Alex Canter of Ordermark from The Spoon on Vimeo.

Jenn Marston
Hi, everybody, I’m Jenn Marston with The Spoon. I’m here today with Alex Cantor from Ordermark and NextBite, and we’re going to talk some restaurant tech today.

About the middle of March in 2020, restaurants had to close because of state regulations and health and safety concerns. Over the last year, we’ve seen the most incredible shift towards new technologies towards new dining formats. Alex and I are going to have a conversation about that evolution and specifically, what’s the technology driving these changes? What can we really expect to be around for the long term? So, Alex, thanks for joining me today. And before we get into all that, why don’t you give us a little bit of what happened and what it’s like now for you and your companies.

Alex Canter:
Yeah, well, first of all, thank you for having me. I’m happy to share my thoughts here. And I think everything is moving so quickly that, you know, it just feels like we’re in this the fastest changing market we’ve been in as a restaurant industry. And I want to start by just saying this has been a devastating year for restaurants. There’s no denying how challenging this has been for restaurants, from mom and pops to large chains and everything in between. We’ve already seen over 120,000 restaurants go out of business in the last 12 months, which is a crazy large number.

There are a lot of predictions around what was coming over the next 10 years in terms of technology and advancements shifted digital ordering. And COVID really accelerated a lot of that shift forward. I think, you know, 10 years of progress maybe happened in a couple of months, not out desire, but really out of necessity. And it was because restaurants had to really scramble to figure out, How am I going to keep up? How am I going to have to change my business to accommodate this new reality where dining rooms are shut down, and cities are going into lockdown. There are a lot of restaurants that were set up well for [that]. Think the Wingstop world that already had so much of their digital tech stack figured out and already had a very solid plan in motion and team members dedicated to the digital experience.

But for the majority of the industry and particularly most of the mom and pops, it feels like it was an all-out scramble to try to very quickly get creative, figure out new ways to reach customers rethink menus, rethink technology in general. And that has been a very fascinating thing to watch happen in such a short amount of time because there’s so much to learn for a lot of these restaurants that were newer to this experience.

We started Ordermark four years ago to help provide technology solutions to restaurants to be able to adapt to this new digital off-premise diamond world that we live in. And Ordermark has worked with thousands of restaurants to aggregate all of their incoming online orders, giving restaurants the single device in their kitchen to power orders from Doordash and Postmates and all the channels that they’re utilizing.

But since Day One, Ordermark has always been in the business of helping restaurants drive incremental orders into their underutilized kitchen. And we at the end of 2019 we started developing and bringing to market a newer product offering that we launched called NextBite, which is our portfolio of delivery-only turnkey brains, virtual restaurant brands. So we’ve basically created [the platform] from scratch based on you know data of what’s performing well in which markets and what time of day. We’ve really built these menus that are designed for an off-premise experience and we’ve been working with restaurants to to basically train them on how to become a facility partner for for additional menus and drive an extra 10, 20, 30 orders a day. [Many of] these kitchens are underutilized. They have extra capacity [and] fixed costs already running. Like, the rent is fixed, the lights are already on, the staff is already in the kitchen of these hundreds of thousands of restaurants across the U.S. Why not do more out of one kitchen by launching three to five additional virtual restaurant brands.

That was really the premise for NextBite. We built it with a with a in a pre-COVID world with full dining rooms in mind. And the operational complexity of running the restaurant is already very challenging that we knew when we were building these concepts and these menus, we didn’t want to build anything that was going to come in and disrupt the restaurants existing operation. But rather, you know, be incremental and additional in a way that that’s lighter for the restaurant to adopt.

In a post-COVID world, there’s been a massive adoption of restaurants who need these additional orders more than ever. And as a company, we’ve been able to make a very big impact for these restaurants when we come in and layer on top of their existing business a couple extra $100,000 a year in annualized gross sales. So we you know, we’ve been really focused as a company on what can we be doing right now to help make sure that our restaurant customers and partners that we’re working with can make it through and come out even stronger. And you know, we have gotten love letters, restaurants saying these orders really [make the difference of] keeping the doors open or not. And I think that’s really been motivating for our team specifically. And it’s helped bring a lot of business into our company and attract a lot of investor attention, which is why we at the end of last year, we ended up raising a Series C led by SoftBank, which was $120 million financing to do what we’re doing on a much bigger scale. I’m trying to really advance more restaurants forward into this new digital era.

So it’s been a roller coaster of a year, we’re incredibly grateful that as a business, we ended up on the right side of all of this, to be in a position to really help these restaurants. Because I know that there, there are a lot of restaurant technology companies that, you know, unfortunately ended up on the wrong side of this as well. And a lot of what was happening from you know, in-store applications like reservations and catering businesses that that just became irrelevant overnight in such a short amount of time with no notice. It’s really hard when things are moving so fast. But we did see a lot of new technologies emerge such as the QR code making a massive comeback in the restaurant industry. Just just a lot of experimentation with curbside and restaurants turning their menus into grocery shops, which are like restaurants that offer groceries and obviously the old versions of virtual restaurants. It’s been a really crazy last 12 months. So there’s so much to talk about. I have a lot of ideas for where things are headed as well. But but that’s that’s basically an overview of what what we’ve seen happen over the last 12 months.

Jenn Marston: I’ll echo that it’s been really devastating for a lot of restaurants out there. To me, one of the really attractive things about what you all are doing with NextBite is it, it seems like you’re in some way showing restaurants that there can be digital options, there can be strategies for doing delivery, and takeout and virtual restaurants without them having to go off and invest a bunch of upfront capital or sign, you know, really long leases with traditional commissary kitchens. But this seems like a, for lack of a better word, a more frictionless way for your average restaurant to be able to introduce another revenue stream without having to really overhaul what they’re already doing.

Alex Canter: I think you’re thinking about it correctly. When I think about what’s happening right now I see these vacant dining rooms that are that are way too large. You think about fine dining restaurants, full service restaurants. I felt this way even pre-COVID, but I felt like the restaurant market in general was already very oversaturated and very difficult to even be successful. First place because there are so many options. And as more and more people enjoy the convenience of delivery, the need for those large seating capacity diminishes over time. And the need for larger kitchen spaces actually is even more in demand than ever.

In order to produce food for both in-store and takeout, you need to have the means to have more kitchen space to have more staff to be able to produce work in the back of the house from the front of the house. And so I think over time, we’re going to see dining rooms getting smaller with a bigger emphasis on the size of the kitchen, which I think we’re starting to see a little bit with these new ghost kitchen facilities and commissary kitchens that are designed specifically for an off-premise and delivery and takeout experience.

But the desire to dine out at restaurants will never go away. People will always want to enjoy restaurants and hospitality, in the experience of celebrating a birthday going on a date, going out to eat with friends, that’s something that will never go away. But it’s tough for restaurants to even hit three to 5 percent margins on an annual basis. And that’s why a lot of restaurants fail in their first or second year. Even in a pre-COVID world, there was there were too many options. And now, you know, I’m hoping that this, this is somewhat of a market correction that’s happening, we’re coming out of this, the restaurants that do survive and make it out will be stronger. And, you know, it’s hard to know how long that’s going to take. But there’s still a very exciting restaurant market ahead of us that, you know, is gonna just be a little bit more advanced for from a tech perspective, from a digital family perspective. We saw a lot of restaurants, resisting off-premise and delivery for a long time. And now, you know, it’s their lifeline. It’s where more than 50 percent of their orders are happening. And even as they open up their dining rooms and make shift back a little bit, [off-premises] will be a strong part of the off the experience. I don’t see there being many restaurants who don’t have some sort of off-premises experience coming out of this.

Jenn Marston: Yeah, I would I would agree with that. Let’s talk for a minute about those big dining rooms that are currently sitting empty, because we were seeing some, there is some trickling back to the dining rooms, I mean, different states have different relax different regulations. At the same time, obviously, vaccines are slowly but surely getting distributed. So at some point in the near(ish) future, the option to go out and eat at a restaurant is going to be less less scary for folks, basically. But where do you see? And you could you kind of already alluded to this, but you don’t see this need for delivery, and takeout and curbside, and all these other formats going away.

Alex Canter: You know, I think I think the ordering demographic has really shifted over the last year. It used to be a lot of 18- to 34-year olds who were using these apps and placing orders on Doordash. That has really expanded to all generations, from teenagers to you know, my grandparents [use] Doordash because they can’t go out and don’t feel safe going to restaurants anymore. But now that they’ve gotten used to this platform, they have the Dashpass they have their address saved on file, their favorite order restaurants are order history. This is a convenience that’s not going away anytime soon.

That larger demographic is naturally going to mean that a larger percentage of orders volumes can happen [off-premises]. Also with business travel changing. You know, many offices have committed to hiring remotely and not going back to centralized workplaces. And therefore I think, you know, opportunities with catering are going to permanently shift. And I foresee more of the happening through delivery and takeout. Restaurants have to adjust and get used to that. There were so many restaurants that were that were largely dependent on big catering orders. I think the event spaces will return your weddings, large parties, stuff like that will start to open back up again, but probably not the same levels that we’ve seen in the past.

Depending on what type of business you are, you’re probably coming out of this a little bit different. You have to rethink the consumer experience. And you see companies like Sweetgreen implementing drive-thru [and] examples of restaurants understanding that their customer base wants to interact with them differently than maybe before. And that that’s where it’s really hard to adjust and make those changes, I think, you know, many, many SMB operators and mom-and-pop restaurants don’t have digital teams. People have marketing teams, traditionally, sometimes maybe the owners do need some of the marketing themselves. But there’s so much technology that’s available now. And it’s up to the restaurants to figure out, to experiment and figure out what works and what doesn’t work in a very quick way. And we’ve seen some really, really impressive restaurants, you know, very quickly understand that they can’t just sit around and wait for things to get better and change. But they have to go out and make the really hard adjustments. So their business models to their staffing to their to their tech stack to really embrace what’s happening rather than sitting idly by hoping that things are gonna get better.

Jenn Marston: I know you and your family obviously are in the restaurant industry. I don’t think we’ve mentioned that yet. But, and I know Canter’s was already pretty savvy before the pandemic, you all were doing the ghost kitchens and the off-premise and things like that. But just from your own personal experience and your family’s experience, you know, what is Cantor has had to kind of deal with in terms of this adjustment you’re talking about?

Alex Canter: Yeah, so Canter’s is one of the largest and oldest restaurants in Los Angeles. And we had a very devastating start to this whole COVID experience where we had to lay off almost 90 full-time employees, from from waiters, the busboys, dishwashers, some that have been working in the restaurant for 30, 40, 50 years. It was, you know, incredibly challenging to make that that common decision and we as a, as a restaurant, we knew that this was not going to be a sustainable operation in a delivery-only format. Until, you know, until we start to get more creative. Luckily, funding definitely helped, we probably would not be open today without it. But that’s kind of a short-lived solution.

We ended up having to rethink many reasons pricing rethink the the entire physical experience when you walk in, to cater to an off-premise-only demographic and, and you know, we luckily were able to make those pivots and changes very quickly. LA did allow outdoor dining, but we decided not to invest in converting our space to accommodate that because it was quite an investment for so much uncertainty of like, how long is this gonna last? And luckily, we didn’t because shortly after outdoor dining became that thing, they actually pulled it back again. And it’s it’s been an emotional roller coaster for all these restaurants trying to figure out how to make this work.

Especially in the beginning, there was so little notice [around when] these changes were going to go into effect. From an inventory standpoint, we prepared for full dine in service and then we’d get a notification tonight at midnight [about closing].

Luckily, you know, Canter’s is a very big name that has a big following in LA. And so we’ve done very well on a delivery only capacity. But it’s because we’re getting a couple 100 orders a day through these third party marketplaces. Not every restaurant has that kind of volume to be able to generate enough through these platforms to sustain a delivery-only operation. And I think, the sooner that more of these cities will open up person, even if it’s just for outdoor dining, 25 percent capacity, the more likely restaurants will come out of this. But I think there’s also something to be said for, you know, the staff and feeling safe. And I’m glad that I think as of today, people who work in the food industry, at least in LA County, can now get the vaccine, which I’m sure is happening more and more cities. And I’m, I’m hopeful that that will happen. That rollout will happen faster than anticipated. Because, you know, if if these restaurant employees were showing up every day and putting themselves at risk, aren’t feeling safe at work, it’s a very hard situation to navigate for an owner to try to, you know, keep the doors open. Restaurant staff is like family, and you don’t want to put anyone at risk or expose anyone to any dangerous situation. So even even in the beginning, when we wanted to stay open for delivery and takeout, there was some hesitation.

It’s been a journey to get to this point. But for my family’s restaurant, I think we’ll come out stronger again, just like we have for the last nine years, we’ve survived wars and recessions. It’s all because of this mentality of like, we have to adapt or die, we’ll have to make changes, embrace change, embrace new technology. And, you know, I think that’s been the key to our success over the years.

Jenn Marston: I think that’s a great point. What would you say to restaurants out there in terms of what are some of the most important things that they can do for themselves right now, to continue adapting, or if they haven’t done that much to get the ball rolling?

Alex Canter: First and foremost, if you have extra capacity in your kitchen, you should absolutely be experimenting with creating virtual brands, licensing other people’s virtual brands, but really trying to maximize the output of your kitchen. That’s a very low-hanging fruit in my opinion, which we’re seeing a lot of the chains starting to embrace now. We’ve seen announcements from everyone from Chili’s to Bloomin’ Brands to Applebee’s. Denny’s have experimented with luxury, several different menus, several different concepts running out of their kitchens, and those incremental orders are so critical right now. And you know, whether you try to do a virtual restaurant brand yourself or you partner with a company like NextBite or any others in the space, I think that is that is such an obvious way to to drive more orders into your restaurant every single day. So if you’re not doing that, or you’re hesitant for any reason, I highly suggest you try it and just see what happens. You know that there is a big learning curve to understanding how to get it right. And how to, you know, create the right menu and price it and promote it and optimize the placement within the platforms. It’s not as simple as just lighting up a menu on these platforms. But you know, start that process of understanding what works and what doesn’t work, because there’s a lot of opportunity just sitting there. And if you’re not, if you’re only running one, your own restaurant, every kitchen, I think you’re probably you probably have a lot more need for growth, unless you’re in and out of alignment your door every moment of every hour of every day. I think virtual restaurants can benefit everyone who doesn’t have that situation.

Jenn Marston: Any any thing else in terms of I know, we’ve talked in the past about? Also, it’s not a matter of just taking your existing menu and plunking it online, right? It’s, you know, maybe thinking about scaling it back or thinking about which foods might be best suited to this, these kind of newer formats and things like that.

Alex Canter: Yeah, well, you know, one, one strategy that I think every restaurant should be focusing on is shifting as much of your order volume from off-premise from third-party delivery to your own website or your own app. It’s easier said than done, for sure. But at a baseline, you should have an ordering button link on your website, whether it’s powered by ChowNow or Lunchbox or any of these companies that that allow restaurants to take orders directly. It is, you know, every order that’s happening on those platforms, you don’t have to give up as much of a percentage is it’s better. But the reality of the situation is that a disproportionate amount of the volume will still happen on third-party marketplaces. But there are a lot of companies focusing on restaurants creating their own digital strategy to get people to convert through their own service platform. So that’s something that everyone should be looking into as well.

Jenn Marston: I wanted to end just by asking a question, you put it really well, at the beginning of this conversation, we you talked about the just the sheer pace of acceleration and how we’ve, you know, in, what did you say we basically did 10 years in two months, in terms of just adoption and these changes. So as we move away from these widespread lockdowns and dining room closures and things like that, do you see this pace of tech adoption and delivery and takeout adoption slowing down significantly in the near future? Do you think we’ll kind of continue quickly for some time?

Alex Canter: Well, from pace perspective, I don’t think the percentages will remain the same. Look at the third-party marketplaces, all the ordering channels, they grew their businesses in some situations three to 5x last year. I don’t think any of those companies will experience the same kind of growth in 2021, just because so many restaurants were scrambling to implement delivery last year. But I see all of these these companies continuing their growth, just not the same pieces as maybe what happened last year.

You think back maybe 15 years ago, most restaurants didn’t even have a point of sale system. There was like maybe a credit card terminal and a cash register. And, you know, the, the evolution of this space has historically been slow. But now, it’s not a choice anymore. It’s something you have to really embrace and take on and and experiment with. And luckily, there are hundreds of great restaurant-tech companies out there that are helping businesses in different ways. And I think it’s really important right now to be experimenting with, with as much as we can handle from a bandwidth perspective. Because there’s a lot [of technology], as a restaurant owner, I probably was pitched by over 500 different restaurant tech companies trying to bring in new services. And some some of those technologies were game changing for us way back in the early days of Groupon or Yelp, or even a third party marketplaces themselves, these were companies that really carried a lot of volume for us. And, you know, without them, I don’t know if we would have made it this far. So it’s really, really hard to navigate this space, because there’s so much happening. It’s like drinking from a firehose and when you think about your tech stack and your strategy, especially as it’s moving so quickly, but I definitely am encouraging as many restaurants to embrace that experimentation.

Jenn Marston: Excellent. Well, thank you for chatting with me, Alex. And for those of you watching and listening, hope this has been helpful and we’ll be running quite a few of these videos and pieces over the next couple of weeks on the spoon. So thanks again, Alex. And Take care everybody.

Video: Just Salad’s Sandra Noonan on Prioritizing Sustainability During a Pandemic

Start a conversation about sustainability in U.S. restaurants nowadays, and Just Salad will almost inevitably turn up in the talk. The New York City-based fast-casual chain has long been known for its efforts to make the restaurant experience a more environmentally responsible one, leading the charge on initiatives like reusable containers and carbon labels for menu items.

Like any other restaurant in the country, Just Salad, which now operates locations in several major cities, had to halt or restrict dining room service at all locations throughout 2020 because of the COVID-19 pandemic. For some restaurants, this disruption might have also meant halting any sustainability initiatives. Just Salad had the good fortune to be able to do the opposite and increase its work of making the restaurant experience — in the dining room or off-premises — better for the planet.

“My focus was on navigating the pandemic with planetary as well as human health in mind,” Sandra Noonan, Just Salad’s Chief Sustainability Office, told me recently. 

Over a Zoom chat, Noonan and I discussed Just Salad’s sustainability work in 2020, including the chain’s new waste-free meal kits, the expansion of its famous reusable bowl program, and the complexities of bringing carbon labeling to restaurant menus. Our conversation, which you can watch in full below, also looks at sustainability issues and opportunities affecting the entire restaurant industry, including the concept circular delivery and the ever-growing trash problem plaguing today’s off-premises restaurant experience. Noonan also provided a wealth of insights and practical tips for restaurants looking to easily and affordable make their operations better for the planet and better for their budget in the process.

Watch the full video here:

Walmart Ditches $35 Minimum for Express Delivery

Walmart announced today that it is dropping the $35 minimum order requirement for its Express delivery service. The move comes during a time of record-breaking online grocery shopping and increased competition among retailers to grab consumer dollars.

Walmart launched its two-hour Express delivery service last May, during the height of the first wave of the pandemic. The speedy delivery lets customers order groceries, staples, electronics and more, and costs an additional $10 on top of the existing delivery charge (Walmart+ subscribers pay just the $10 Express fee).

This is the second time Walmart has waived a $35 minimum order. In December, Walmart removed the $35 minimum for Walmart.com orders for its Walmart+ subscribers, though that didn’t apply to groceries until today.

We’re a year into the pandemic, and while there are vaccines being deployed, online grocery is expected to remain sticky with consumers. Brick Meets Click estimated that online grocery hit $9.3 billion in sales during the month of January, with nearly 70 million households placing an average of 2.8 orders across delivery, pickup and ship-to-home categories.

Walmart’s removal of the minimum order for Express delivery is most directly a shot at Amazon, which offers free two-hour delivery for its Prime members (there’s a $4.99 fee if the order is less than $35). The two companies are locked in a pretty heated battle to win your grocery business. Walmart has been going after Amazon in the digital realm with the Walmart+ membership service that it launched last September, and Amazon has been expanding into the physical world with its line of real world Fresh grocery stores.

Though Walmart has vastly more retail locations than Amazon, Walmart+ has far fewer subscribers. One estimate has Walmart+ at roughly 8 million subscribers, while Amazon has an estimated 126 million Prime members in the U.S. Though to be fair, Walmart+ is only five months old, compared with the more than 15 years Prime has been around.

Today’s minimum order waiving it just the latest move by Walmart to grab a bigger chunk of our grocery e-commerce . In January, the company announced that it was deploying automated fulfillment centers to dozens of its stores to speed up order processing. The retailer is also testing out smart lockers for home delivery, grocery delivery via autonomous cars, and even delivery by drone.

Walmart’s Express delivery is available at roughly 3,000 stores, which, the company says, reaches nearly 70 percent of the population.

Domino’s: ‘In 60 Years, We’ve Never Made a Dollar Delivering Pizza’

Pizza chain Domino’s announced its fourth-quarter 2020 earnings this week and simultaneously reiterated its stance on using third-party delivery services like DoorDash, Uber Eats, and Grubhub.

Short answer: It won’t.

Speaking on an earnings call Thursday, Domino’s CEO Ritch Allison said his company has struggled to understand “the long-term economics in some of the aggregator business.”

“Every time we look at it here in the U.S., it just doesn’t make sense for us or our franchisees economically,” he said. “And if it doesn’t make sense economically, it certainly doesn’t make sense to take the risk of sharing all of our customer data with these third parties.”

Domino’s has never used nor planned to use third-party delivery apps to serve its customers, choosing instead to process digital orders through its in-house app and use its own employees to handle the last mile. Allison told the Wall Street Journal in 2019 that “the profit hit and reputational risk” of working with DoorDash et al. wasn’t worth the extra revenue that might come from such partnerships.

One pandemic and an industry-wide shift to delivery later, and Domino’s hasn’t changed its stance.

“In 60 years, we’ve never made a dollar delivering pizza,” he said. “We make money on the product, but we don’t make money on the delivery. So we’re just not sure how others do it.”

Allison went on to explain that third-party delivery services’ money has to come from either the restaurant or the customer. Both of those areas are problematic right now. The high commission fees these services charge restaurants is a well-documented and increasingly hated practice. At the same time, services have hiked prices for customers, and when restaurant dining rooms finally get to reopen, it’s uncertain how popular delivery will remain among consumers.

DoorDash as good as admitted this in its own earnings call this week, saying it expects “declines in customer engagement and average order values” as markets open back up. The company beat analyst expectations for revenue during the fourth quarter, but also more than doubled its losses. 

Those points underscore Allison’s hesitations around making money via delivery. Domino’s appears to be moving in the opposite direction. On this week’s call, Allison said the company was shrinking its delivery area “to get closer to our customer for better service.” This fortressing strategy, as Domino’s calls it, will continue to drive store growth in 2021.

Same-store sales for Dominos grew 11.2 percent during the fourth quarter. In addition to keeping its delivery business in-house, the chain will focus on its carryout service, including its recently launched “carside service,” and making investments in new technologies. 

Instacart and Walgreens Launching Same Day Delivery Nationwide

Drug store chain Walgreens announced today that it is partnering with Instacart to roll out same-day delivery service across the U.S.

According to the announcement, tens of thousands of Walgreen’s items are now available for delivery via Instacart across Illinois, with the program set to expand nationwide to roughly 8,000 stores over the coming weeks. Instacart will deliver groceries, over-the-counter medications, health and wellness products, household essentials, convenience products and more in as little as one hour.

After the partnership launch in Illinois, Instacart delivery will expand to markets such as Southeast Florida, Dallas, Atlanta, Washington D.C., New York City and more. The delivery partnership will be across all 50 states throughout the spring.

This isn’t the first delivery partnership for Walgreens. Last year the drug store company partnered with DoorDash for delivery in select U.S. cities and expanded its partnership with Postmates nationwide. Both of those announcements came during or shortly after the first major wave of the COVID-19 pandemic here in the U.S. Around that time, with people in various states of lockdown and social distance across the country, grocery e-commerce skyrocketed.

Buying food online has remained sticky with consumers in the U.S. throughout the different waves of the pandemic. The most recent market survey from Brick Meets Click showed that in January 2021, 70 million U.S. households placed an average of 2.8 grocery orders online for pickup, delivery and ship-to-home orders.

Consumers have now spent just about a year under the thumb of the pandemic and new habits have definitely formed around how we get our food and other goods. Delivery is no longer a nice to have, it’s table stakes for any household good-related retailer.

Restaurant Tech Company Olo Files to Go Public

Restaurant SaaS platform Olo filed its S-1 prospectus with the SEC late Friday and hopes to raise $100 million in an initial public offering. A representative for Olo confirmed this news to The Spoon today.

Olo is best known for its software platform that consolidates digital orders coming from different channels (web, kiosk, mobile, etc.) into a single ticket stream for the restaurant. Founded in 2005 in NYC, It was one of the original companies to help restaurants eradicate the so-called “tablet hell” scenario for restaurants. Prior to companies like Olo, staffers would have to manually input information from, say, the tablet processing Grubhub orders into the restaurant’s main POS system. 

The company has added its Dispatch service, which helps restaurants process delivery orders from their own websites and mobile apps. Another service, Rails, helps restaurants manage their relationships with third-party delivery providers, including negotiating a restaurant’s preferred providers and pricing strategy.

“Consumers today expect more on-demand convenience and personalization from restaurants, particularly through digital channels, but many restaurants lack the in-house infrastructure and expertise to satisfy this increasing demand in a cost-effective manner,” states the S-1 filing. “Our platform and application programming interfaces, or APIs, seamlessly integrate with a wide range of solutions, unifying disparate technologies across the restaurant ecosystem.” 

The Olo platform is specifically suited to restaurant brands with multiple locations. Among the companies customers are Five Guys, Wing Stop, Shake Shack, Denny’s, The Cheesecake Factory, Jamba Juice, Dairy Queen, and many others well-known names in the restaurant biz.

The COVID-19 pandemic, of course, has only heightened the urgency for restaurants to organize their off-premises orders (takeout, delivery, drive-thru, etc.) to increase the speed and efficiency at which those can be fulfilled. Olo said in its S-1 filing that in response, the company “reprioritized” its strategic roadmap “to address the most important solutions for [its] customers.” Notably, that has included takeout and curbside options.

Currently, Olo works with about 64,000 individual restaurant units across 400 brands. In its filing, Olo said it processed $14.6 billion in gross merchandise value in 2020.

This is the second major piece of news around restaurant tech IPOs today. Earlier this morning, the Wall Street Journal noted that restaurant-management platform Toast could go public in 2021 with a $20 billion valuation. 

For Olo, no price or timeline has been set as of right now.     

Foxtrot Market Raises $42 Million for Its Corner Store and One-Hour Delivery

Corner store and café chain Foxtrot Market announced today that it has raised a $42 million Series B round of funding. Alamanac Insights and Monogram Capital Partners led the round with participation from David Chang, Imaginary Ventures, Wittington Ventures, Fifth Wall, Lerer Hippeau, Revolution’s Rise of the Rest Seed Fund, M3 Ventures, The University of Chicago, Collaborative Fund, Wasson Enterprise, Bluestein Ventures, and Barshop Ventures.

Foxtrot launched in 2014 and in addition to being an “upscale” corner store, the business has app-based purchasing and makes its entire inventory available for delivery in under one hour. According to today’s press announcement, last year company sales increased more than 100 percent year-over-year.

On its website, Foxtrot currently lists 10 open locations across Chicago, IL and Dallas, TX, with two more coming to the Washington, D.C. area. With its new funding, Foxtrot said it expects to double its store count by the end of the year, adding as many as nine stores in Chicago and Dallas, along with further expansion into D.C. The new money will also go towards expanding its line of private label packaged goods and gifts, and further investment in its nationwide shipping.

As mundane as they may be in our everyday lives, the convenience store is going through a bit of a renaissance right now. DoorDash is not only delivering from convenience stores, but also building out its own line of delivery-only convenience stores. Also, more convenience stores are adopting new technology like cashierless checkout, thanks to startups like AiFi, Grabango and Zippin.

Foxtrot is also part of another trend we’re seeing at The Spoon: investment in speedy delivery. Over in Europe, both Weezy in the U.K. and Gorillas in Germany got funding in the past few months for their fast, corner store-like deliveries. Here in the U.S., GoPuff bought BevMo to expand its sub-30 minute delivery network.

The pandemic accelerated our need for delivery, and it looks like convenience and corner stores are definitely stepping up to deliver.

College: the Next Big Frontier for Ghost Kitchens

New bits over the last couple weeks have sent my brain right back to college — specifically to the college dining hall, where myself and others (everyone) used to steal food to take back to our dorms to eat between meals.

OK, I’m not sure that actually classified as stealing, since we were all on prepaid meal plans. But you weren’t allowed to take food out of the dining room, so the act of sneaking, say, a couple oranges and a jumbo ziploc bag of cereal out the door was practically an art form among the student body population.

Gen Z will likely not have to jump through that particular hoop when it comes to getting fed in between regular mealtimes. I was recently reminded of this possibility when news dropped that foodservice provider Chartwells plans to launch a ghost kitchen program across the colleges and universities it supplies.   

Chartwells has already piloted the program at a few schools, including the University of Utah and Seattle University. The idea is to find underutilized kitchen spaces on campus and turn them into ghost kitchens that serve students delivery and pickup meals ordered via the Chartwell’s mobile app.

While the long-term relevance of ghost kitchens is still a hotly debated topic in the the wider restaurant industry, the format seems to be a no-brainer for school campuses. 

As my food-theft story above anecdotally illustrates, students eat at all hours of the day and night, and often those weird hours are out of necessity (e.g., studying late, extracurricular commitments, etc.) Campus dining halls rarely accommodate those hours. Nowadays that leaves students at the mercy of DoorDash or Uber Eats, which, particularly with the newly hiked fees, gets expensive quickly. There’s always, of course, the option to hop in the car and hit the drive-thru, but that takes time and, depending on the restaurant, costs a fair amount of money, too.

Instead of leaving students to the mercy of surrounding restaurants, schools have an opportunity to work with their foodservice providers and offer meals in a wider variety of formats at more times throughout the day and night. The kitchen infrastructure already exists, most notably at dining halls that only operate at specific hours. Those spaces could easily double as kitchens that fulfill pickup and/or delivery orders in the off hours. Schools might even make money off such an operation. 

Meals, meanwhile, could count towards a student’s overall meal plan, and adding a mobile app component, as Chartwells has done, would simplify the entire process. Another approach would be for a school foodservice provider to partner with a third-party mobile app company, as Aramark did with Good Uncle in 2019. Via the Good Uncle app, students at participating schools can browse meals and order them for delivery. The app’s “Flexcash” system is a declining balance that can be re-upped by the student (or their parent) at any time. From there, it functions just as a meal card for the dining hall would.

Food robots, of the small, six-wheeled variety, could also prove themselves a valuable part of the campus ghost kitchen operation. Companies like Starship and Kiwibot can already be found roving about multiple university campuses. In fact, both companies have existing partnerships with yet-another foodservice provider, Sodexo. One can easily imagine one of these roving bots carrying food from an on-campus ghost kitchen to the student’s dormitory or to a centralized pickup point on campus.

A final point in favor of ghost kitchens on campus. We hear often that delivery and takeout can’t replace the restaurant experience, which is true, because eating soggy fries from a cardboard box is decidedly not an experience. But campus dining halls aren’t exactly known for five-star meals, and much of the food served up in these places is already well-suited to travel. There may even be room for improvements in menu offerings, something Chartwells appears to be looking at through its program.

Does all this potential for ghost kitchens, tech, and the like spell the death of the campus dining room? Not likely. In fact, this particular on-premises format is ripe for its own digital reinvention, from automat-style lockers to robot vending machines and even tools in the back of house that can better monitor food safety and food waste. All said and done, there’s arguably enough room for innovation within format as there is beyond it.

Food Tech ‘Round the Web

Meanwhile, over in the regular restaurant world, ghost kitchens are not the future, according to this thoughtful analysis from Grubstreet writer Rachel Sugar.

Also, forget Guy Fieri. White Castle is opening a delivery-only kitchen in downtown Orlando, Florida, which will be in operation next week.

And if you read nothing else in this newsletter, check Eater’s comprehensive coverage on how to help feed those impacted by the Texas winter storms.

Campus Foodservice Giant Chartwells Brings Ghost Kitchens to Colleges and Universities

Chartwells Higher Education, a foodservice management company, announced today it has launched its ghost kitchen program for college and university campuses. Chartwells has already piloted the program at a handful of schools, including Seattle University, SUNY Buffalo State College, the University of Utah, the University of Texas at Dallas, and San Jose State University.

Working with these schools, Chartwells developed several new meal concepts appropriate for delivery. For example, the company worked with Seattle University to open a ghost kitchen that tested 12 rotating entrees and desserts, which students could order via the existing Chartwells mobile app. Since most of Seattle University’s physical campus was closed during Fall semester 2020, the ghost kitchen pilot also served as a test for how colleges and universities can provide students with food even when dining halls are shuttered. Meals were available for both delivery and contactless pickup.

Chartwells said more than 24,000 orders were placed via its mobile app within the first month of the Seattle University test. Terry Conaty, Resident District Manager at Seattle University, said in a press release that the partnership was a “win-win” because it provided students with “lots of new menu options without having to add additional personnel resources or compromise our social distancing guidelines.”

Chartwells serves more than 300 campuses. The company says this ghost kitchen program will add to rather than replace existing dining options. The idea is to take advantage of any underutilized kitchen space on campuses that can be turned into ghost kitchens.

Historically, few would have called college and university campuses hotbeds for food tech innovation. That has slowly started to change over the last few years with the rise of apps like MealMe and Good Uncle (the latter of which was acquired by foodservice giant Aramark), the presence of delivery bots on campus, and Gen Z’s inherent familiarity with a more tech-driven eating experience. 

Nor is Chartwells the only company bringing ghost kitchens to campus. Last month, hospitality platform C3 joined forces with Graduate Hotels to put more ghost kitchens in college towns. 

The ghost kitchen format is an obvious fit for the college and university market. Students eat meals at all hours of the day and night, a schedule the traditional dining room’s hours don’t typically accommodate. And on the note of dining rooms, there’s no telling whether the traditional cafeteria-style setup will exist once classes shift back to the physical campus. Social distancing will have to be considered when it comes to those spaces, and some students may not feel safe eating in a dining room. Colleges and universities will have to provide alternative options, including pickup and delivery.

Schools, too, are brimming with underutilized kitchen space. For smaller campuses, a few would suffice when it comes to serving the entire student body. For larger schools, one can imagine a network of ghost kitchens placed strategically around the campus, each serving different sets of dormitories and apartment blocks. Meals ordered from campus ghost kitchens could even count as part of a student’s meal plan, which would be considerably cheaper than someone having to order from DoorDash every night.

When schools go back in session very much depends on each individual institution. Many are doing hybrid online-offline sessions right now. The many new food options for students seem geared towards both accommodating these fluctuating schedules and a bid by schools to keep pace with the changing times for foodservice. 

MealMe’s App That Compares Food Delivery Services Is Set to Expand Across College Campuses

MealMe, a company known for its app that aggregates and compares all the major restaurant delivery apps, is headed to the college market. It will soon launch at Syracuse University and is currently available at Indiana University. 

The MealMe app, which the company calls “search engine for food delivery,” compares the various delivery apps like Grubhub and Postmates as well as some smaller, more regional services. Upon opening the app, users can search for a restaurant or food type and compare pricing, delivery times, and other elements across the different services.

The app aims to streamline the process of comparing pricing, wait times, and other elements across the different delivery apps, and to connect users with the best deals in their area. In the last year, the MealMe team has also added a checkout function to their app, so that a user doesn’t actually have to leave the MealMe interface to order from, say Grubhub.

That said, MealMe is strictly an aggregator and does not charge people for use of the app, although users can add a “MealMe” tip to their order. The company has deals with the major third-party delivery providers.

The app originally launched in 2016 as a kind of social network for food. The idea struggled to gain much traction, and MealMe reinvented itself in March of 2020 right after the pandemic struck the U.S. and subsequently forced restaurants to shift to delivery and takeout orders. That same year, the company was accepted to the TechStars Atlanta accelerator program.

While the MealMe app is running across the country, the college market is an area the company’s founders are specifically targeting. It launched at George Washington University in January, and has since added Syracuse and Indiana Universities to its roster. “Although we are live, technically, we want to form relationships with individuals at every university and do a hard launch at every school so that people know about MealMe,” MealMe president Matthew Bouchner told Syracuse-centric news site The Daily Orange.

MealMe joins a number of companies developing different ways to bring more food delivery to the college and university sector. Recently, hospitality platform C3 announced a deal with Graduate Hotels to bring virtual food halls to many a college town across the U.S. Starship, maker of the autonomous six-wheeled rover bot, has been delivering food to students for a couple years now. Even legacy players are involved, the best example being Aramark and its 2019 acquisition of order-ahead app Good Uncle.

College campuses have long been an important market for the food delivery sector. Having a presence at a university means potential exposure to tens of thousands of people from the student body population. Additionally, the major delivery services already deliver to college campuses, so MealMe’s new audiences will most likely already be used to getting their meals via digital- and delivery-centric channels. 

Uber Q4: Delivery Up 150% Year-Over-Year as It Expands Beyond Restaurants

Uber unveiled its earnings this week for the fourth quarter of 2020. Its food delivery business remains the strongest part of the business, a point hardly surprising since we’re still in the midst of a pandemic and restaurant dining rooms remain closed in many places.

A few of the latest stats, according to the company earnings call yesterday, include:

  • Uber reported $3.17 billion in total revenue from October through December, 2020.
  • Q4 gross bookings for delivery grew 128 percent and reached a $44 billion run rate in December.
  • Revenue “more than tripled” from last year and grew 19 percent compared to the third quarter of 2020.

On this week’s call, Uber CEO Dara Khosrowshahi also called out Uber’s plans to expand delivery into areas beyond traditional restaurants. “It’s become clear that the pandemic has increased consumers’ appetite for on-demand delivery of not just food, but all goods, and we take a major step to address this enormous opportunity,” he said.

Recent(ish) acquisitions by Uber support that statement. At the end of 2019, the company acquired majority ownership of online grocery Cornershop and in 2020 expanded its grocery delivery services. Uber’s more recent $2.65 billion acquisition of rival service Postmates gives it access to the latter’s delivery-as-a-service business that connects customers with Walmart, 7-Eleven, Apple, and other stores. Just last week, Uber also nabbed alcohol-delivery service Drizly.  

“These new initiatives will remain an investment priority going forward,” Khosrowshahi said on the call.

Overall, Uber’s losses are narrowing. For all of 2020, net losses totaled $6.77 billion, which is a roughly 20 percent improvement from the $8.51 billion in 2019.