Last week, we produced the first in-person Smart Kitchen Summit (SKS) since 2019.
It’s hard to believe it’s been that long. In some ways, we’ve lost all sense of time given what has happened over the past five years, including a pandemic, but still, five years is a long time.
Bringing the event back was something we wanted to do for the last couple of years, both because we missed it and because we were hearing from our community, who also wanted SKS back. However, before we did, we wanted to ensure the timing was right. For many reasons (more on that later), we finally felt it was the right time when we announced SKS 2024 last December.
When we held our last event, we didn’t know it at the time, but we were, in a sense, closing the first chapter on the smart kitchen. Many of the first attempts by appliance companies, food brands, and startups building enabling technology had either gained traction or, in many cases, had not, making it a good time to reassess.
The first wave of the smart kitchen focused heavily on leveraging smart home technologies, voice interfaces, and app platforms to digitize knowledge around cooking and food journey management. Many interesting startups born during this time had been acquired or built sustainable and interesting businesses on their own. More eventually went out of business.
That’s why, as I built the program for this first year back, I wanted to take a realistic look at our industry’s progress, take stock of the lessons learned, and understand the current state of innovation. I wanted to have some ‘real talk’ so we can be clear-eyed about what we did right and what we did wrong and better navigate the next ten years of building products for the future kitchen.
Many of those lessons were articulated during the two days. Scott Heimendinger, who has been building products that utilize technology to help us become better cooks for more than a decade, summed up much of the problem with the first wave (and warned those this time around) on the opening panel.
“There’s a temptation that’s especially prevalent in our industry, but in others as well, that when new technologies become available to the world, we want to kind of slap those on what we’re doing,” said Heimendinger.
Scott and others warned that we must avoid repeating the same mistakes, especially as the industry embraces new technologies such as generative AI.
Another key refrain we heard during the two days was how critical it is to understand how we can meet consumers where they are in the kitchen and understand their needs. We need to build products that enhance their ability to cook great meals and make their lives easier, all while understanding the changing nature of living today as we witness growing challenges of buying homes, inflation, and a warming, increasingly resource-challenged planet.
Two speakers who addressed consumer motivation were Susan Schwallie and Barb Stuckey.
“They are outfitting utilitarian and multi-purpose kitchens and require appliances that work hard for them,” Schwallie said during her presentation, Harnessing Consumer Trends to Design the Kitchen of Tomorrow. “Gone are the days of single-use tools like avocado slicers and artisanal coffee makers, which required time and technique. Multi-purpose tools like air fryers resonate.”
One crucial aspect to consider about Millennials is their hyper-awareness of the cost of life in 2024. This, combined with their aspiration for ‘adult’ kitchens, underscores the significance of durability in their purchasing decisions, according to Schwallie. They seek products that can withstand the test of time, and the fear of planned obsolescence is a genuine concern for them. Many reside in ‘forever apartments,’ where storage and countertop space are limited, “making utility and flexibility important.”
Barb Stuckey delved into the changing nature of housing and how it impacts what Millennials and Gen Z think about their kitchen purchase decisions. According to Barb, only 40% of renters expect to own a home someday, and this permanent rental mindset has translated to this tech-forward generation, which is eyeing practical and multi-function appliances that often sit on the countertop.
We also looked further into the future during SKS, exploring potential scenarios that could be unlocked through the application of new technologies. One scenario described by Mike Lee, author of Mise, during his talk, is a society in which a large segment of our population utilizes AI-powered personalized nutrition platforms to guide their every move. Mike expressed his belief in the great potential of personalized nutrition but also emphasized that we as an industry need to recognize that “something is lost when eating in a silo.”
Another conversation focused on how robotics and automation will be used in the consumer kitchen. It’s a particularly interesting time for this conversation, as we increasingly hear about companies like Apple, Tesla, and the Bot Company eyeing the home market for robotics. Moderator Wilson Rothman pressed those building high-end and pricey robots about the key needs they were solving and how they envisioned consumers getting these products into their homes. Robin Liss, who makes a countertop robot named Suvie, talked about the importance of a “constant feedback loop” of usage data to make products ever more usable and affordable.
This is only a sample of what we heard. We will examine and explore insights from the stage as we publish videos and transcripts of the sessions in the coming weeks. For now, though, I just wanted to reflect and thank those who made SKS 2024 possible.
When we had the first SKS in 2015, we were on the precipice of a new wave of innovation around cooking and food technology. Looking back, we’ve documented many of those stories here at The Spoon and have, in recent years, started to hear from others beginning their journeys building new products and platforms for the consumer kitchen. As we’ve listened over the past twelve months, it’s become evident to me there is a new wave of innovation building, where innovators are leveraging advances in AI, synthetic biology, heating, robotics, electrification, and much more to build the future companies and kitchens of tomorrow.
We hope to help document these stories on The Spoon, through podcasts, and at our events for the next decade, and we hope you come along for the ride!
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Now for some thanks. Big thanks to the SKS sponsors Whirlpool, Current Backyard, Fresco, Schott, Chefman, Suvie, Else Labs, Pot Robotics and Cibotica, all of whom helped make SKS possible.
Big thanks to my good friend and event consigliere, Surj Patel, who did a masterful job MCing for the two days. Thanks to Sandie Markle and Louis Leboa for helping corral speakers during SKS. Thank you to my good friend Carlos Rodela and awesome videographer Luca Nilon-Volpentesta for doing interviews and capturing some great video.
Thanks to Heather Moore, a long-time friend (and fellow puppet-lover) for capturing amazing photos of all the action at SKS.
Also, thanks to other volunteers such as Hamid Ali (congratulations on a great career at Google!), Cormac Wolf, and Andrew Miller.
Thanks to Renton Technical College for feeding us. We are big supporters of RTC’s mission of educating young people and preparing them for careers in food service.
Thanks to the team at Kind and Co for being awesome event ninjas and ensuring all the little (and big) things that go into producing an event got done.
Thanks to all the speakers for SKS 2024 for taking time out of their busy schedules building businesses to book flights and come to Seattle to share knowledge.
Thanks to all of our event partners, who helped spread the word about SKS, ensured we filled seats, and tapped into their networks.
Thanks to our attendees, who, through their energy and insight during the show, truly made SKS 2024 an amazing event.
Thanks to the media for coming and writing about SKS.
Thanks to the SKS Advisory Council, which helped shape my thinking about this year’s program and made connections when needed.
Finally, thanks most of all to Tiffany McClurg, who did so much to make SKS 2024 a rousing success. She not only helped make SKS so much better and kept the trains running on time during the show, but also got to step out on the first day and watch her (and my) son graduate from the University of Washington.
We’ll see you all next year!