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Hestan

June 8, 2023

Cookware Darling Great Jones Gets Scooped Up by Meyer. Is the DTC Home Goods Wave Over?

This week, Fast Company broke the story that Great Jones, a popular DTC cookware maker for the millennial set, had been acquired by cookware giant Meyer. In Meyer, Great Jones joins a portfolio of brands that includes Farberware, Anolon, Hestan (including the tech-powered products under Hestan Cue), Circulon, and Rachael Ray. According to Fast Company, Great Jones’s six employees will join Meyer, and cofounder and CEO Sierra Tishgart will become Meyer’s executive creative director.

Meyer is an interesting destination for Great Jones, a startup that experienced rocketship growth early on through viral social marketing through Instagram for products such as its “The Dutchess” Dutch oven. From there, the company rode a bit of a roller coaster through the pandemic, some internal strife, and ultimately ran into an icy fundraising environment as investors cooled on DTC startups in recent years.

The DTC cool-off struck across all consumer goods categories as it became clear, particularly after pandemic restrictions lifted, that growth would ultimately be limited unless brands established some brick-and-mortar channel strategy. DTC OG Warby Parker realized this fairly early, opening its first retail storefronts over a decade ago, which management has admitted have been so successful they have plans to open 900 of them.

But glasses aren’t cookware – you don’t need to try a pan on to see how it looks, after all – so why would the company need to show up on retail storefronts? Part of the reason is rising digital marketing costs, which have increased by 20% since 2021, and growing costs of direct shipping goods to consumers.

But perhaps the biggest reason is customer conversion in-store is often much higher than online, particularly as more and more brands have popped up across the cookware category in recent years. While Great Jones had already entered retail in places like Nordstrom, Meyer’s access to a vast array of brick-and-mortar retailers will no doubt accelerate the brand’s growth as it gets significantly more exposure to customers who primarily buy things through retail.

Still, even as one of the early success stories for DTC home goods gets scooped by a legacy home goods brand like Meyer, other DTC cookware startups like Caraway and Misen continue on. But word that Misen had a significant layoff last year shows that the high-flying DTC cookware brands of the past decade may continue to struggle unless they combine forces with a big, established retail-oriented brand or invest in building their own retail channels.

With the acquisition of Great Jones, Meyer – an admittedly staid brand outside of its venture into connected cooking with Hestan Cue – hopes to inject the DNA of an online native brand across the company, signaled by making Great Jones’ Tishgart the company’s new executive creative director. Smart move because, in the future, the companies that succeed will likely be those that have strength at retail and can also navigate social media and online channels.

June 16, 2020

Thermomix and Hestan Cue Connect Up With ‘Smart Cooking Bundle’ and Jointly Developed Recipes

Sometimes the smart kitchen doesn’t feel all that connected, especially when it comes to pairing tech-forward cooking systems from different brands. It doesn’t make much sense if you think about it since the beauty of a connected home is, well, connecting things.

Thermomix and Hestan Cue are trying to change that – at least for Father’s Day – by creating what they’re calling the “Smart Cooking Bundle” and “Smart Cooking” recipe collection.

The bundle part includes a pairing of the two systems at a discount – the TM6 multicooker and the Hestan Cue system (pan and induction burner) for $150 off ($1,749) – but the more interesting part to me is the recipe collection the two companies jointly developed.

The Smart Cooking recipe collection features recipes specifically designed to use both with the Thermomix and Hestan Cue systems. Examples include eggplant with seared tomato sauce or pan seared scallops, where the TM6 is used for prep steps like chopping and steaming, and the Cue is used to finish off the meal by frying, searing or braising.

The recipes will be accessible on both the Thermomix Cookidoo recipe platform on the Thermomix TM6 touchscreen and through the Hestan Cue app.

This isn’t the first outside integration for Thermomix, which announced a partnership with Drop last year. With the Hestan pairing, one can see how Thermomix is positioning the TM6 as a sort of central command cooking hub where they orchestrate cooking with other appliances. While Drop isn’t powering the Hestan integration, I can see the Drop’s “kitchen OS” approach helping the TM6 unify multisystem cooking experiences down the road.

If you’d like to try out the new recipe collection, you can get the Smart Cooking bundle through Father’s day.

November 18, 2018

Hestan Cue Adds Instructional Content from Culinary Institute of America

Ever wonder what it was like to take a class at the Culinary Institute of America (CIA)? If you own a Hestan Cue, you can now get a, err, taste of what students at CIA learn. On Friday, Hestan Smart Cooking announced that it had partnered with the CIA to integrate new instructional content from the school into the Hestan Cue guided cooking system.

For the uninitiated, Hestan Cue uses connected cookware and a burner that communicates with its app. Recipes in the app guide you through meal prep, and the software communicates with the burner and pan to make sure you are cooking at the precise, proper temperature at each step along the way.

Hestan Cue users will notice a new section in the Hestan app devoted to CIA content. There are roughly a dozen CIA recipes available covering areas like Italian, German and Peruvian cuisines. Philip Tessier, Director of Culinary and Media (and CIA grad) told me in a phone interview that Hestan Smart Cooking and CIA have been working together on this for just about a year. CIA instructors brought recipes from the CIA “bootcamps” classes, and Hestan Smart produced the media and integrated the cooking guidance into the Hestan app.

“These are different from normal Cue videos because they are instructional,” Tessier said. “Most of our content is normally very focused. For this we added more of the ‘Why.’ Why smash garlic like that?”

This first batch of CIA recipes only use the Hestan Smart Pan or Pot, but Tessier said that more videos are in the works, and will most likely go beyond the one pan/pot recipes and incorporate using an oven. Hestan Smart recently announced integrations with appliance manufacturers like GE Appliances for a smart cooktop, with plans to expand into ovens this year as well.

The promise of guided cooking is that it can help anyone cook at home for themselves. Adding an instructional layer from a place like CIA carries with it an imprimatur that could help users not just feel guided, but actually learn new cooking skills. The question for Hestan then becomes, will people learn so much that they no longer need their Hestans?

August 24, 2018

AEG Rolling Out Smart Induction Cooktop and Wireless Sensor Probe At IFA

Electrolux’s AEG brand is rolling out a new smart cooking system in the form of a new induction cooktop (hob) with a wireless sensor probe at IFA next week.

The new AEG SenseCook system, which was first uncovered by design site Yanko, features what the company claims to be the first wireless and battery-less sensor probe for an induction cooktop. The SenseCook induction cooktop gets realtime temperature reading from the sensor probe and automatically adjusts temperature of the heating surface.

It’s an interesting move by Electrolux in that it’s the first time the European appliance giant is getting into smart surface cooking. The company’s early smart kitchen efforts (such as its partnership with Innit) have centered around cavity/oven cooking, but this marks the first effort to integrate smart cooking technology into the company’s induction cooktops.

The Electrolux/AEG news follows an announcement by Hestan Cue’s parent company, Meyer, in January at the Kitchen and Bath show of a new appliance range with built-in smart surface cooking. The Hestan smart appliance line and the AEG SenseCook system are a natural evolution from first generation smart cooking systems like that of the Hestan Cue, FirstBuild’s Paragon and the Cucianale that feature portable countertop induction burners. Longer term, I expect most appliance brands will build smart cooking intelligence into their larger cooktop appliances and AEG and Hestan are early indicators of that trend.

With IFA next week, I expect we’ll see a flurry of smart cooking news over the next few days, so stay tuned to the Spoon as we’ll be tracking all of it.

May 12, 2018

Guided Cooking Is Now A Resort Amenity

Want to learn how to cook on vacation? Now you can, courtesy of Hestan Cue and Vista Collina resort.

The guided cooking company recently hooked up with Vista Collina to offer the Cue as an amenity in all 39 of the Napa Valley resort’s suites. The Cues in-room go beyond off the shelf features with a customized flourish for guests of the resort:

“Inside your suite, the Hestan Cue Smart Cooking System, featuring instructional videos by the resort’s own Chef Vincent Lesage, stands ready to bring your ingredients–and Napa Valley dish–to life.”

The concept of offering cooking guidance customized for in-resort guests is interesting one. With the hospitality market facing increased competition from home-share platforms like Airbnb, resorts and hotels are looking for new ways to attract guests. By offering in-room cooking and cooking education with the Cue, resorts can entice guests who see cooking as a relaxation activity.

While I don’t think the Cue would be a good fit for the local Holiday or Hampton Inn, a Napa Valley resort seems like a logical place to road test the concept of guided-cooking-as-amenity since guests are likely to have ample leisure time and on the lookout for things to do.

The deal is also interesting in that it shows Hestan expanding into the leisure channel. Consumer markets often take time to develop due to the need for market education and long replacement cycles, so newer channels such as leisure or education (think cooking classes) could be a good place for forward-concept products in an early stage of the market. And by offering customization capabilities that feature a destination’s personality (such a resort’s in-house chef), Hestan Cue has shown itself as a platform for differentiated amenities for hotels and resorts looking to go beyond in-room Wi-Fi.

March 15, 2018

Guided Cooking Trend Continues Momentum In 2018

Two years ago at the Housewares Show in Chicago, I saw the emergence of a new trend called guided cooking. At the show, companies like Cuciniale, Oliso and Hestan Cue showed off early efforts to combine sensors, software, precision heating and content in an orchestrated experience that guides home cooks through the creation of a meal.

As I said of my effort to make salmon with the Hestan Cue, using a guided cooking system for the first time was something of a revelation:

“…this combination of the pan, burner and app and the guidance system they had built that really led me to see the possibilities around this new category. I am not a great cook by any stretch of the imagination, but I cooked one of the tastiest pieces of salmon I’ve ever had in about 20 minutes. The experience was enabled through technology, but the technology didn’t take me out of the experience of cooking. Further, I can see as I gain more confidence using a system like this, I can choose to “dial down” the guidance needed from the system to the point I am largely doing most of the cooking by myself (though I don’t know if I’d ever get rid of the automated temperature control, mostly because I’m lazy and it gives me instant “chef intuition).”

Fast forward a couple of years and the guided cooking trend continues to gain momentum. A number of companies talked up new guided cooking platforms at CES in January, from big appliance makers like Whirlpool and LG to big tech platform providers like Google and Amazon.

And at the Housewares show in Chicago this week, guided cooking was everywhere. Hestan Cue, now shipping, was on display this week in the Smart Home pavilion. iCuisine, a startup that utilizes a modular sensor to connect to everyday kitchen tools to a guided cooking app, had its own take on step-by-step cooking instruction. Vorwerk’s Thermomix showed off their all-in-one multicooker with built-in guidance and talked about the company’s online recipe platform, the Cookidoo.

Over at the Gourmia booth, the prolific maker of low-cost connected cooking devices showed off a variety of connected devices, including a Thermomix-like multicooker with built-in cooking guidance. The company’s head of product told me the Gourmia multicooker will eventually act as a smart kitchen hub that enables cross-device cooking orchestration with other Gourmia appliances. As I left the booth, celebrity chef Cat Cora was performing a cooking demo in the booth and talking about the concept of smart recipes.

Gourmia’s Thermomix clone (currently only available in Europe)

Chefman, another maker of low-cost connected cooking appliances, showed off its sous vide cooking app with newly integrated guided cooking capabilities at the show, and a company spokesperson told me the company plans to add guided cooking to all of their connected cooking appliances this year.

Meanwhile at SXSW (which annoyingly was at the same time as the Housewares Show this year), Innit announced the release of Google Assistant functionality within the Innit app they first demoed at CES. With Google Assistant, a home cook can navigate the Innit app’s guided cooking features via voice. According to company COO Josh Sigel, the release marks the first third party app which is completely controllable via Google Assistant.

Of course, like any new trend, there will be hits and misses as products roll out. Early reviews of the Tasty One Top have been somewhat subpar, while my experiences with some of the early Amazon video cooking skills have been hobbled by lack of YouTube integration and the early stage of cooking capabilities in their Alexa skill API.

All that said, I think we can expect lots more in the guided cooking space as 2018 unfolds. I saw a slew of products in Chicago under embargo that are slated for later this year that offer new approaches to guided cooking, and there will no doubt more guided cooking products being developed in stealth that should see the light of day at IFA and Smart Kitchen Summit.

Bottom line: what started as a trend a couple years ago is fast becoming a central theme for appliance makers big and small, making 2018 a big big year for guided cooking.

January 8, 2018

Hestan Introduces Cue Enabled Cooktop & Previews Precision Gas Cooking

Hestan Smart Cooking, the company behind the Hestan Cue guided cooking system, is introducing the first Hestan Cue powered cooktop this week at the Kitchen and Bath Show (KBIS) in Orlando, Florida. The new cooktop will be part of a new residential lineup from Hestan Smart Cooking’s parent company under the Hestan Indoor brand. The company also announced it would preview Cue-powered gas cooking in Orlando.

As you would expect, the new induction cooktop will work with the company’s Bluetooth enabled cookware and eliminate the need for a countertop induction burner. Long term, this move is a logical evolution from the company’s first generation product, which required the consumer to buy both a countertop burner and bluetooth-pan in a box, to one where the company’s bluetooth cookware will eventually work with a home’s built-in appliances.

In fact, when you step back and read this announcement with the broader Hestan and Meyer portfolio in mind, a bigger platform vision comes into focus:

  • Hestan, which has traditionally been the professional appliance brand within the Meyer stable of products, is now moving into high-end residential appliances.
  • The Hestan Cue moves from being a stand-alone product to a platform that powers built-in appliances. In talking to Christoph Milz, the managing director for Hestan Smart Cooking, this is only the first “Cue-powered” appliance. They expect to have more announcements this year, including with third-party appliance makers.
  • The Hestan brands are all part of Meyer, one of the world’s largest cookware companies.  If, as I assume, Stanley Cheng and company see a future where cookware and appliances connect and are powered by software to help consumers cook and make better food, it’s clear they are assembling the pieces to make this future a reality.
  • Working with gas broadens the appeal of the Cue platform and makes it potentially much more relevant in the US market, where gas still reigns. If the company’s technology can be built into gas stoves, that’s a nearly 4 million unit annual market in the US alone into which they can tap.

The move into gas also brings the story of the Hestan Cue full circle. The original team and technology behind the Hestan Cue began as a Seattle based startup named Meld, which had launched a smart retrofit stove knob that allowed users to control gas or electric stove with an app. When Meld was acquired, the company announced it would not ship the knob (they quickly refunded their Kickstarter backers). It was disappointing news at the time since the idea of precision-controlled gas cooking was pretty exciting. But now, it looks like precision gas cooking is coming, only as part of a broader platform-centric approach rather than the original retrofit knob concept.

When I asked Milz about what his company is doing is different from others in an increasingly competitive market for smart cooking platforms, one thing he pointed to the cookware. While a combination of content, software, and hardware is critical, Milz said that mastering the smart cookware piece is something no one else has done.

But, said Milz, the biggest differentiator, is their focus on the end result.

“We’ve always focused and communicated that we’ve built Cue from the ground up to guarantee a high-quality result on the plate. This is the biggest differentiator.”

November 8, 2017

Chef Philip Tessier Thinks Tech Can Help Create A New Generation Of Cooks

Phil Tessier is a busy guy.

In his day job as culinary director for Hestan Smart Cooking, he’s spent the past couple years working with a team of software developers, hardware makers and culinary experts to bring a new smart cooking system in the Hestan Cue to market.

He’s also spent much of the past few years helping the US win its first silver (2015) and gold medals (2017) in the world culinary championship, Bocuse d’Or.

And if that wasn’t enough side-gigging for you, Tessier just published his first book, Chasing Bocuse: America’s Journey to the Culinary World Stage, his account of the journey to the pinnacle of competitive culinary cooking.

I caught up with the Chef to talk about his new book, hear the story of team America’s ascent to the top of competitive culinary world, and to see how an elite chef like Tessier views technology’s role in bringing a new generation of cooks into the kitchen.

But first, since Tessier had previously worked for one of America’s preeminent chefs in Thomas Keller and is currently seeing his own star rise rapidly since he helped America come home with the gold, I wanted to ask him about the emergence of chef as celebrity in America and beyond.

According to Tessier, being a chef became more desirable over a long period of time in large part due to the advancement of technology. “In the 1800s, one of the highest mortality rates in a profession was being being a chef. You’re breathing in coal smoke all day long. With the invention of modern stoves and ventilation in kitchen, that profession has been able to elevate with advancements in the kitchen.”

Tessier also believes perceptional shifts in the broader culture helped contribute to the chef as celebrity. “When you look at how that’s changed culturally, you’ve seen this change from a blue collar profession, where it was ‘I’m not smart enough to do anything else’ to where this is is a goal from a young age.”

Tessier says that the switch towards chef being a high-status job happened in places like France and Japan first, while the shift in US happened more recently as shows like Top Chef created what eventually became the celebrity chef.

After helping win team US win silver as a competitor in 2015 and gold as the head coach this year, Tessier spends lots of his time nowadays thinking about the future and how to help instill the excitement of cooking in young people. Conveniently, this is an area where his work with the Hestan Cue aligns well with his role as a coach and teacher of young chefs.

“One of the most intriguing aspects is it is the excitement that kids have,” said Tessier.

Tessier recalled a recent event in New York City where his team “had an 11 year old do the brown butter sauce we did in the competition on the Cue. We measured everything out and she did it all by herself.”

“It would be so hard to teach someone all the important steps along that way. For us, bringing people into the kitchen, getting people excited about ‘I made this’, that’s where it gets really exciting and rewarding for us.”

If you want to hear my full conversation with Philip Tessier about the journey to Bocuse, the evolution of being a chef in America and abroad, as well as how he thinks technology can help create more excitement in the kitchen, you’ll want to check out the latest episode of the the Smart Kitchen Show.

Just click play below or download the podcast on Apple Podcasts!

November 4, 2017

Hestan Cue System Adds Chef’s Pot To Cookware Arsenal

The Hestan Cue, a connected cooking system that features an induction burner and – up til now – a single choice of cookware in a Bluetooth-enabled pan, just added a new cookware option: the Chef’s Pot.

Announced today, the Chef’s Pot is similar to the Hestan Cue pan in that is features a smart Bluetooth module and syncs with the smart induction burner that comes with the Hestan Cue system. Like the pan, the Chef’s Pot can also be used with the Hestan Cue app, the three of which (cookware, burner, app) orchestrate a guided cooking experience with synchronized video tutorials that communicate with the pan and induction burner system.

Adding a pot also makes sense since even if you’re new to the kitchen, you’ll eventually need more than one piece of cookware. With the Chef’s Pot, owners of the Hestan Cue can now make soup, braise a chicken or slow cook some pork. To accommodate the new culinary directions enabled by a pot the Hestan Cue app has also added new recipes.

Like the Hestan Cue itself, the Chef’s Pot isn’t cheap. The new connected cookware runs $299, which is a pretty penny since you can pick up an entire cookware set for about two hundred bucks.

Long term, you have to wonder whether the Hestan Cue technology will find its way into more Meyer cookware. Meyer, Hestan Smart Cooking’s parent company, is one of the world’s largest cookware companies, it’s growth fueled in the 80s in part by Stanley Cheng’s innovations in non-stick cooking surfaces. Thirty years later, it’s possible the company’s next wave growth will center around intelligent cookware.

October 5, 2017

SKS 2016 Flashback: The Cooking Automation Continuum

With Smart Kitchen Summit 2017 just days away, here at the Spoon, we thought we’d revisit some of our favorite session from last year.

This session, “The Cooking Automation Continuum: From Guided Cooking to The Cooking Robot,” was a fun panel moderated by your’s truly that explored the various ways innovators are looking to apply automation and robotics to food and cooking.

There’s no doubt that cooking automation is a continuum. We see basic automation in hugely popular cooking devices today such as the Instant Pot and Thermomix, while there are those exploring the outer boundaries of how to apply automation and robotics to create fully cooked meals.

We talk about all of this in this session.

The panelists for this session are Darren Vengroff, the (then) Chief Scientist of Hestan Smart Cooking, Timothy Chen, CEO of Sereneti Kitchen, and Ehsan Alipour, the CEO of Oliso.

We will be exploring cooking automation and robotics at this year’s Summit. If you’d like to see these sessions, talk to the innovators and become smarter about the future of cooking, you can still get tickets at the Smart Kitchen Summit website. Use the discount code SPOON for 25% off of tickets. 

February 3, 2017

Hestan Cue Available For Preorder As New Generation of Guided Cooking Systems Come To Market

Last March at the Housewares show in Chicago, I had scheduled a meeting to swing by housewares giant Meyer’s booth to check out a demo of a new product they were calling the Hestan Cue.

All I knew about the product was it had morphed out of work done by Meld, a startup founded in 2014 to create a retrofit smart knob to add some aftermarket automation and control to existing stove tops. After a successful Kickstarter, Meld was stealthily acquired by Meyer and for the next six months no one heard from the connected cooking startup.

So when I got invited to see what had become of Meld, I was naturally intrigued. I had no idea what I was going to see at the Meyer booth, but I suspected it might be something similar to the retrofit knob Meld had built.

I quickly realized after I had arrived was they had scrapped that idea entirely and created something much cooler: a guided cooking system.

The next hour was eye opening, as chef Philip Tessier, Hestan’s in-house culinary director (and soon-to-be gold medal winner at what is essentially the culinary Olympics), asked me to cook salmon for him. Naturally, I was a bit nervous cooking for an award winning chef, but ultimately had no problem making some tasty fish using the guidance provided by the Hestan Cue app.

As I wrote at the time:

“It was this combination of the pan, burner and app and the guidance system they had built that led me to see the possibilities around this new category. I am not a great cook by any stretch of the imagination, but I cooked one of the tastiest pieces of salmon I’ve ever had in about 20 minutes. The experience was enabled by technology, but the technology didn’t take me out of the experience of cooking. Further, I can see as I gain more confidence using a system like this, I can choose to “dial down” the guidance needed from the system to the point I am largely doing most of the cooking by myself (though I don’t know if I’d ever get rid of the automated temperature control, mostly because I’m lazy and it gives me instant “chef intuition).”

It’s been almost a year since I first used the Hestan Cue, and in that time new products have started to emerge on the guided cooking front. ChefSteps has created a cool cooking guidance system for their sous vide circulator, the Joule, while new features in Pantelligent‘s software has made this smart pan into a guided cooking system. Danish startup Ztove is creating a system similar to the Hestan Cue, while Cuciniale is selling what it calls ‘intelligent cooking systems’ that feature an induction heating surface and a variety of cookwares with a sensor probe. Lastly, multicooker leader Thermomix continues to evolve their fifth generation product into what is essentially a guided cooking system powered by a 12-in-1 cooking tool.

And now, the Hestan Cue is available for preorder on the Williams-Sonoma website and will begin shipping in March.

The product’s price carries an MSRP of $699 but is available for $499 online.  The price is a bit higher than other products like the Joule, so the choice of high-end retailer Williams-Sonoma makes sense. I expect Williams-Sonoma will have in-store demos for the Hestan Cue, something needed to convey the concept of guided cooking.

No matter which way you slice it, it looks like we can expect more guided cooking systems on the menu in 2017.

October 3, 2016

How Darren Vengroff Is Helping Cookware Maker Meyer Reinvent Itself (And Cooking)

Besides fire itself, there’s nothing more old school in the kitchen the good old pot or pan. And while advances such as non-stick surfaces and induction cookware have breathed fresh air into the cookware market every few years or so, the reality is that a pan is still a pan is still a pan.

Or is it?

Well, one way the pan could transform itself is through communicating with other devices around it, at least if cookware giant Meyer has its way. That’s because a few folks within an upstart division within Meyer called Hestan Smart Cooking have been busy at work creating an entirely new product called the Hestan Cue, a system which utilizes a Bluetooth connected pan, an induction burner and an app to orchestrate the entire experience.

At the center of the project is long-time cooking and tech industry veteran Darren Vengroff, who became the new group’s chief scientist when Meyer stealthily acquired his startup Meld last year. The acquisition came just months after Vengroff and his team had had a successful Kickstarter campaign for a Bluetooth connected knob that was retrofitted to existing stoves to add precision cooking capabilities.

As it turns out, Meld’s tech and the team was just the thing Meyer’s leadership felt could help them create a new approach to cookware and possibly cooking itself. We sat down to talk with Darren how he became a part of the Hestan Cue team and what exactly is this thing called guided cooking.

Wolf: How did Meyer end up acquiring Meld?

Vengroff: Last year, Christoph Milz (the Executive Director for Hestan Cue) called me up and he said, “Hey, I’m doing some consulting for Meyer,” which is a very large company that makes cookware under quite a wide variety of brands. He said, “Stanley Cheng, the CEO of Meyer, would like to come up. I’ve been talking to them and would like to come up and see what you’re doing.”

I said, “Sure, great.” This was on a Friday afternoon. They came on Monday. We gave them a little demo of what we were doing. It was interesting. It was Christoph, whom I had obviously known for many years, Stanley Cheng, the CEO of Meyer, and then Philip Tessier, a chef who I have heard of but I have never met before who actually worked for Thomas Keller at Per Se and The French Laundry and had represented the US in the Bocuse d’Or competition.

We talked them through, answered a bunch of questions, and to make a long story short, we shared a lot of common ground on the vision of where smart cooking and what we now call guided cooking was going, and we decided to join forces and Hestan Smart Cooking is the result of that.

Wolf: What is the Hestan Cue?

Vengroff: We’ve been talking a lot about temperature control, and temperature control is a great way to help people be better cooks. I think layered on top of that though is this concept of guiding, which I think is critical in helping build confidence and helping people essentially leveling up their games, so what we have in the app we think of it as sort of a GPS for cooking is the analogue.

You go through it step-by-step and when you get to a step, which in a normal recipe or an old-fashioned recipe would say put the pan on medium, well it says the pan on the induction burner and you do that.

It’s sort of giving out that guidance and also giving you that confidence because you know when you get to the step where the fish hits the pan. When someone like Phil Tessier (United States Bocuse D’or head coach and Hestan culinary director) cooks fish, that’s how it comes out. He knows what he’s doing. Most home cooks don’t cook fish often enough and don’t have the skill to produce that resulted and are intimidated and afraid and won’t try it, but this gives that guidance and confidence and sort of guaranteed results.

Wolf: What makes this system different? 

Vengroff: The idea that it’s a system is kind of the key. The three main components and there is the app with the guidance. There is the cookware with the embedded temperature sensors and the ability to communicate over Bluetooth, and then there’s the induction burner, which can communicate over Bluetooth as well and adjust the heat and power level accordingly.

I think if you had anyone of those things by itself or even any of those, you’re nowhere near what you have with the three put together. That’s how we will sell the system when it comes out as a package like that to get you started. I think once you have that system obviously, you can expand upon it and you can potentially add new things to it that work within the context of the system, but I think you’re absolutely right. The way people cook, they just don’t cook with one thing, right? They cook with a combination of different tools that are in their kitchens. Bringing the right tools together in the right way I think makes a tremendous difference.

Wolf: You guys (Hestan Cue) have the base of the pan, but you also have like base of the pot. I think there can be ultimately a degree of modularity, depending on what type of cooing you’re cooking. Do you think modularity is important?

Vengroff: Yeah, absolutely. We support a variety of different variety, both wet and dry cooking modes, some really cool things actually you can do in the pot that we’ll be talking about in the not-too-distant future. But there is some really interesting stuff that we’re doing there in our test kitchens that we’ll sort of be revealing soon.

But I think you’re right. It’s modular and it’s extendable, and I think it’s not it slices and dices. This one component does everything. I think again going back to where we started in sous vide and where we are now with this, it’s this recognition that certain tools are really good at certain cooking techniques and terrible at others. Let’s take the best of the way people traditionally cook or people with a ton of skill traditionally cook and some of the pieces that will let people up their game.

This post is a shortened and slightly edited version from a transcript of our podcast conversation with Darren Vengroff for the Smart Kitchen Show. You can read the full transcript here. 

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