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Daily news and analysis about the food tech revolution

Instant Pot

Instant Brands and Vorwerk Invest $20 Million in Smart Kitchen Specialist Fresco

Smart kitchen startup Fresco announced today that it had raised $20 million in Series B funding from kitchen appliance mainstays Instant Brands and Vorwerk, the company behind Thermomix. According to the release, a third company has also participated in the funding round and will be identified later this year.

Fresco, which up until earlier this month was known as Drop, plans to use the funding to bring on additional talent and invest in product development. The company, which currently has a workforce of 50 employees, plans to double its headcount over the next two years.

In both Instant Brands and Vorwerk, Fresco is bringing on investors that are also customers. Fresco started working with Instant Brands, the company behind the popular Instant Pot pressure cooker, in 2019, and last year Fresco developed the Instant Brands Connect app to work with the company’s new premium pressure cooker, the Instant Pot Pro Plus. Vorwerk and Fresco first announced their partnership in 2019 at the Smart Kitchen Summit, a deal in which Fresco was to power device connectivity and online shopping for the Thermomix TM6.

Fresco is among a group of technology platform players building software to power appliance inter-connectivity, cooking assistance, and meal planning for the kitchen. However, while many of the company’s peers have increasingly focused on powering online grocery shopping experiences (including Whisk, which ultimately helped Thermomix with its on-device shopping), Fresco has doubled down on guided cooking, meal planning and device interconnectivity.

I asked Fresco CEO Ben Harris why they decided to focus more on the cooking portion of the meal journey and not emphasize grocery commerce like its peers. According to Harris, it was a matter of focus.

“We absolutely see the value in plugging into grocery,” said Harris in an interview with The Spoon. “It’s a strategic decision to make sure that we build the best guided cooking experience.”

Fresco’s latest funding follows a $13.3 million Series A funding round led by Alpha Edison and Morpheus Ventures in 2020. At the time of their Series A, the company emphasized its intent to build the ‘kitchen operating system,’ a positioning that was not all that surprising given Alpha partner Steve Horowitz’s role as the lead developer for the Android operating system. With its latest investment, the company’s messaging is still essentially the same (with maybe a slightly less tech-forward framing) as it brings on popular consumer brands behind Instant Pot and Thermomix as investors.

“Instant Brands and Fresco are working together to develop innovative breakthroughs in the kitchen, and beyond,” said Ben Gadbois, CEO and President of Instant Brands, in the release. “This investment deepens our partnership further and supercharges these initiatives.”

As for those wondering who the third investor might be, while Fresco is keeping that quiet for now, Harris did offer a clue: Unlike Vorwerk and Instant Brands, Harris said the other investor is not a countertop appliance brand, but is instead a manufacturer of large appliances. The Fresco CEO said he expects more partners to invest in the future.

“We expect to announce more partners in the future investing in the platform and this is just really the first cohort.”

Instant Brands Launches Instant Pot Pro Plus and Drop-Powered Connected App

Instant Brands, the company behind the popular Instant Pot line of multicookers, announced today it has launched a new connected multicooker, the Instant Pot Pro Plus, and an all-new Instant Brands Connect app.

The new app was developed in partnership with smart kitchen software company Drop. The two companies began working together with the launch of a guided recipes app in 2019, but that first app was strictly a recipe app with no control features. The new app allows the user to select recipes and initiate cooks, customize recipes, monitor cooking progress, get notifications, delay cooking start, and change steam venting methods. Users of the new Connect app will have access to 1500 recipes to start.

The plan is for the Instant Brands Connect app to allow cooks to eventually connect multiple Instant Brands products. Today customers can download it and will be able to pair the new Instant Pot Pro Plus. Instant has indicated it has a number of other smart products planned in the pipeline, which means we’ll see more Instant Pots, air fryers, and maybe even a coffee maker or two connected to the app. And while the app currently does not have a shoppable recipe feature, I can imagine that functionality in potential future versions.

For Drop, the new app is a strong validation for the Dublin-based startup’s smart kitchen OS. Instant Brands had previously built an app for its Instant Pot Smart Wifi pressure cooker, but with this launch, the multicooker giant is standardizing its connected device strategy around Drop’s smart kitchen platform. Instant Brands sits alongside other big kitchen brands such as Bosch, Electrolux and Thermomix on Drop’s smart kitchen OS partner roster.

The new Instant Pro Plus is available today for $169.99 and the app can be downloaded today in the app store.

StoreBound’s Evan Dash Wants to Create a Housewares Brand for a New Generation

“Breville was doing incredibly well,” said Dash. “They were still fairly new. And a lot of brands were chasing them to the high end. And then you had this whole like lower end, that was just in shambles, fighting over price, price price.”

While Dash didn’t want to necessarily compete with Breville or fight over tiny margins in a brutal price competition, he saw an opportunity in between the two.

“It really left this beautiful gap in the middle that we felt like we could step into with great design, great quality, great value, and a social media strategy.”

Ten years later, he and his wife sold the company they had built after growing their revenue to $100 million by focusing on that neglected middle space with their flagship namesake brand, Dash.

While the terms of the sale to French consumer goods conglomerate Groupe SEB were not announced, a conservative revenue multiple of 3-5 times sales would easily put the acquisition within the half a billion dollar territory, which would put the deal possibly higher valuation than that of the Anova acquisition by Electrolux (but well below the Instant Brands $2 billion estimated deal size).

So how did Dash go from an idea to $100 million company in a decade? According to Evan Dash, it was in large part thanks to their focus on young consumers who didn’t feel any loyalty to the brands their parents had brought into the home.

“While everybody talks about how the ‘millennials are up and coming, but they really don’t have the money to spend,’ they absolutely do”, said Dash. “And they are so influential, they’re influencing their parents generation, even their grandparents generation and a lot of cases.”

A big part of attracting the attention of those customers was through the use of social media, primarily Instagram. According to Dash, that early emphasis on Instagram was influenced by his own kids.

“They were showing the way that they could build momentum,” said Dash. “And one of them had a sports page, and he was editing jerseys of doing jersey swaps of players. And he had 10,000 followers.”

Beyond speaking to younger consumers through social media, much of the focus by Dash was creating products that not only looked different than those he and Rachel had grown up with, but were designed to be more user-centric.

“We tended to look at products with fresh eyes,” said Dash. “For example, we launched a two slice toaster early on and my head designer for toasters came to me and they said, ‘Hey, Cuisinart has one through six on their control, and KitchenAid has one through seven on their control. Can we just say light, medium, dark, defrost and keep warm?’

Armed with the resources of a company like Groupe SEB, Dash doesn’t have any plans to slow down. The company will expand into products that focus on circular economy, and Dash also hinted at plans for bigger products like refrigerators.

Spoon Plus subscribers can read the full transcript of my interview with Dash or watch the full interview below. If you’d like to learn more about Spoon Plus, you can do so here.

The Zega is A Pot That Keeps Cooking Even After You Turn Off the Stove

Do we really need another cooking pot for our food?

If you had asked me a week ago, I would have said we’re good. After all, there’s the Instant Pot, which has become my weeknight workhorse during the pandemic for cooking everything from stew to rice to dumplings. Then there’s the hero of the potluck, the slow cooker, still making us happy with meatballs and party dips after all these years.

But then I saw the Zega on Indiegogo and it had me wondering if I could fit another cooking pot into my life. Zega makes what it terms “walkaway cookware,” which is pretty much just what it describes: cookware you can start a meal in and leave it (or even take it with you).

The Zega uses a design similar to that of a Yeti mug or a Thermos — double-walled thermal insulation — which allows it to maintain a high temperature for a long period of time even after you take the device off the stove. You put your food in, heat it up, turn off the heat, and the food continues to cook.

Hence the “walkaway” label.

While my Instant Pot and crockpots cover me for pretty much any pot-based meal I want to cook, I was considering adding the Zega to the repertoire for a couple of reasons. First, it saves energy. Not having to have an appliance plugged in for a few hours while I cook just seems more efficient.

I also like the walkaway aspect. Whether you’re an adult with young kids or you just want to run errands while the evening meal is cooking, this idea makes sense to me.

The Zega comes in two styles: connected and analog. The actual Zega pot is the same cookware, and it’s the knob that determines if you have a connected or analog version. You can see how each looks below.

The Zega app asks you whether you have a connected or analog version and gives you specific instructions tailored for each. If you have an analog version, you’re instructed to cook food to a certain temperature using the analog knob (“cook over high heat until the temperature gauge reaches the red zone”). The connected version remotely monitors the cooking and will send you notifications when a meal is done.

Now of course, this is a product that is available via Indiegogo and, as with any crowdfund campaign, deserves all the usual caveats. But from what I can see, the product seems well on its way towards shipping.

Before they had sent the product to Indiegogo, the team raised $550,000 on equity crowdfunding platform Venturecrowd. In my view, raising money from investors to build out manufacturing capabilities and funding the initial production run is the right order of things. Hardware campaigns often go wrong when founders raise funds from backers who want a product and then realize they don’t have enough money to actually build out their manufacturing line.

The company’s Indiegogo campaign, which has raised $69,000 as of this writing, says the products will be manufactured in July and delivered to backers in August, all of which sounds right if you assume the company used its equity funding to lock in manufacturing and has it ready to go.

Will “walkaway cookware” become its own new category? Too soon to tell, but the founders hope so. In their investment prospectus on Venturecrowd, the company forecasts the Zega could hit $3 million in sales this year and $12 million by 2022.

We’ll see. For now, I just hope they ship since I ended up backing the product, which is saying a lot from a guy who’s gotten pretty jaded at this point with hardware crowdfunding (hello, Spinn).

You can watch the Zega intro reel below:

Zega Intelligent Cookware

Here’s How People Are Using Their Instant Pots During Quarantine

By now we’ve all read about how people have changed their eating and cooking habits during the quarantine. But how exactly are they using their Instant Pots, arguably the runaway countertop cooking success story of the last few years, and the first cooking gadget many millennials ever purchased on their own?

To find out, I decided to check in with the maker of the Instant Pot appliance and they shared some data on exactly how people are using their multicookers ever since the pandemic forced the entire world to stay home and start cooking.

One of the big things that changed is the cyclicality of the normal cooking week. In a typical non-pandemic week, Sunday is the biggest day for Instant Pot by a substantial margin, with 25% off all cooking activity occurring on the day of rest.

During quarantine, cooking days have become more evenly distributed as people are home pretty much all the time and Sunday only accounts for 17% of cooking activity. Conversely, Friday, which normally represents the weekly cooking activity nadir, has jumped from 9% of all cooking activity to 13% during the quarantine.

Apparently you can make bread with your Instant Pot (who knew?), and just like with pretty much every other cooking device, the multifunction cooker has seen a sharp increase in loavemaking. The chart above shows how total searches for bread recipes jumped 700% right as the US went into social distancing in early March. Interestingly, this increase is almost identical to the 800% jump in breadmaker sales that happened at the same time.

The search for comfort has also been well-documented. That embrace of more carb-centric food has meant a significant drop in vegan and vegetarian diets, where searches dropped 82% by the week after social distancing had been announced.

And it wasn’t just plant-forward diets that took a hit during coronavirus, as Keto-centric recipes saw a 70% drop in the searches in the same time period.

The big question is will all of these forced changes brought on by the jarring impact of a forced quarantine stick around? My guess is some of the behavior change will have some staying power beyond summer as consumers adjust to lower overall incomes and continue to cook at home more as they head back to work (even at reduced or moderated schedules), but that we will see (and already are seeing) some partial snap-backs to behaviors and routines that were in place before the quarantine.

With Consumers in Quarantine, Connected Cooking Companies Spring Into Action With Tailored Content

With a good chunk of the world’s population currently in quarantine, most of us are cooking at home a lot more nowadays.

Along with all this home cooking has come a massive spike in demand for information for culinary how-to, ranging from recipe suggestions to tutorials on how to do everything from making rice to baking bread. While many are simply searching Google for recipes, others are settling in to learn cooking skills to help them learn to get food on the table.

This sudden hunger for cooking-related guidance has led some tech-forward cooking startups to ramp up the content as they look to both satiate newfound interest in cooking skills while also giving quarantine bound consumers something to do with their time.

Here are a few ways in which kitchen tech startups have ramped up their efforts to serve homebound consumers:

Hestan Cue

While the Hestan Cue already walks users through recipes with step by step instructions, the guided cooking startup has launched Hestan Cue Cooking School, a series of virtual classes to help users of the connected cooking platform build up on their cooking skills during quarantine.

Built with the virtual class platform Teachable, the initial classes cover techniques for cooking beef, eggs and vegetables. The cool thing is that while the classes suggest you use your Cue for certain steps, you can use the classes even if you don’t have the Hestan device.

According to Hestan Smart Cooking managing director John Van Den Nieuwenhuizen, about one third of the Hestan Cue users have signed up for courses.

Anova

Sous vide specialist Anova has always been active in creating cooking content for their user community, and over the past month they’ve gone quarantine cooking focused by creating content to help consumers with everything from making pantry staples to batch cooking. And for the parents with bored kids, Anova suggests enlisting them to help with the brisket.

Thermomix

Thermomix is known for its in-person sales model for the high-end multicooker, but in the age of COVID-19 they’ve gone virtual with a “quarantine kitchen” series of cooking demos and are also allowing potential customers to book online cooking demos with the TM6 sales team.

You can see one of their latest episodes of their quarantine kitchen series below:

SideChef

SideChef is also ramping up its quarantine specific content. In early March they created a quarantine cooking recipe collection. A month later, and with virtual happy hours firmly planted in the stay-at-home zeitgeist, they’ve created a guide for virtual dinner parties.

Instant Pot

The massively popular pressure cooker is famous for leaning on its Facebook community to create content for them. Still, the company seems to have recognized our new shared reality and is letting people know that Instant Pots can help you cook bread while you’re cooped up during quarantine.

Food Network Kitchen

While the Food Network Kitchen app doesn’t seem to have created any tailored content for quarantine bound consumers, they have seen a big jump in usage and consumers look for more ways to cook. Company spokesperson Irika Slavin told me via email that Foodnetwork.com has seen “double digit increases” in page views and the Food Network App, the guided cooking premium offering launched in October, has seen what Slavin describes as a “triple digit increase” in visitors.

ckbk

ckbk is a ‘Spotify for cookbooks’ app that puts pretty much any cookbook or recipe just a click away.

Since ckbk only offers access to existing cookbooks, the company isn’t creating any quarantine specific content, but they do have a good idea of what people are cooking. Company founder Matthew Cockerill told me he’s noticed most of his subscribers, and the world in general, seem to be moving in sync over the past month through what he calls the ‘seven stages of cooking grief.’

“So first of all it was about the prepping – stockpiling durable good – beans and pasta,” said Cockerill. “Then came the “staff of life” basics bread and baking. And after that, I think, there’s a need for some comfort, yes, but also some relief from the monotony. Which is where I think chocolate and dessert cravings are kicking in. It’s either that or alcohol. And in many cases both!”

“Lastly,” he continued, “we’ve also seen a trend of interest in ways to use the new found time which people see stretching out ahead of them, with longer-term projects” like baking bread.

Cockerill told me that new subscriptions are up 250% over pre-COVID times. If you want to cook your way through grief, the company is giving away 30 days free access to their app to help you cook through your pantry items.

Food Tech News: Califia Farms Raises $225M, Tyson Instant Pot Kits and Corn Fiber Chocolate

After a week of frigid winds and school closures in the PNW, we at the Spoon are looking forward to a long weekend. Hopefully you have a break too.

But before you start queuing up a Netflix series to binge, catch up on our latest food tech news roundup. We’ve got stories on Tyson’s new Instant Pot meal kits, a patent to reduce the sugar in chocolate, and a massive fundraise for plant-based dairy. Enjoy!

Tyson rolls out Instant Pot Kits
This week Tyson and Instant Pot announced their new speedy-cook collaboration: Tyson Instant Pot Kits. The kits contain prepped ingredients, including Tyson chicken. You dump all the ingredients into an Instant Pot and the meal is ready to serve in 20 minutes. Tyson Instant Pot Kits are currently available at select retailers and will roll out nationwide this spring. Pricing has not been disclosed.

Mondelez patents tech to reduce sugar in chocolate
If you’re trying to cut down on sugar in the new year, we might have good news for you. Mondelez has patented a process to reduce the sugar content in chocolate by up to 50 percent (h/t GroceryDive). The new technology uses soluble corn fiber as a stand-in for sugar, and apparently does not significantly affect chocolate’s sweet taste or physical appearance. Mondelez owns brands Cadbury, Toblerone, Chip’s Ahoy and more, so we could see reduced-sugar chocolate popping up in those products sometime soon.

Califia Farms raises $225 million Series D
Plant-based food & bev company Califia Farms announced this week that it had completed $225 million in Series D financing. The round was led by Qatar Investment Authority (QIA) with participation from Temasek, Claridge, Green Monday Ventures, and more. This brings the company’s total funding to a whopping $340 million. Founded in 2010, Califia Farms is known for its dairy-free milks, yogurts, and cold-brew coffee blends. The company will use the new capital to build on its popular oat-based platform, increase production, and ramp up global expansion.

The 2019 Kitchen Technology Year in Review

2019 was an action-packed year in world of food tech. Among other things, we saw an explosion in new products that promise to change what we eat, rapid change in food delivery models, and something of a slow motion food robot uprising.

The consumer kitchen also saw significant change, even if things didn’t move as fast as some would hope. As we close out the year, I thought I’d take a look back at the past twelve months in the future kitchen.

It’s An Instant Pot and Air Fryer World and We’re Just Living In It

Here’s an experiment: Next time you’re making cocktail-party conversation, ask someone about their most recent cooking gadget purchase for the home. Chances are its either an Instant Pot or an air fryer.

The above chart shows why this should come as no surprise, as it plots consumer interest in the Instant Pot and air fryer categories (as determined by Google searches) over the past five years. It also shows the seasonality of that interest (both spike during the holidays) and how air fryers have closed the gap with Instant Pot.

Regardless of how the two products perform relative to one another, the big takeaway is that the Instant Pot/pressure cooker and air fryer represent the two breakaway categories in countertop cooking over the past few years, and that trend continued strong in 2019.

Why? Because both products give consumers lots of cooking power to create a variety of meals at a low entry price point. Add in what are large and vibrant online recipe communities for both product categories, and you can see why both only became more popular in 2019.

Next-Gen Cooking Concepts See Mixed Results

Outside of pressure cookers and air fryers, 2019 was a decidedly mixed bag of results for next-gen countertop cooking concepts. June and Tovala both plugged along selling their second generation ovens, Suvie started shipping its four-chamber cooking robot and Brava’s “cook with light” oven tech sold to Middleby. But unlike the air fryer and Instant Pot, none of these new products have gone viral.

Why?

First, most of these products are fairly expensive, often coming in at $300 or above. That’s probably too high to convince enough consumers to take a chance on a new product in a new product category they don’t know much about.

Second, consumers need to better understand these new products. While I don’t expect Thermomix to replicate the success they’ve found with direct-sales in Europe in North America, there’s a reason such a premium priced product has succeeded in Europe: it has made consumer education and evangelism core to the business model.

Finally, the market has yet to see a product with just the right mix of new technology and high-value user-focused features that supercharges consumer interest. That said, there are some new products like Anova’s steam oven or the Miele Dialog’s solid state cooking (I’m told most big appliance makers are working on a similar product) that could potentially capture the imagination of consumers.

Large Appliance-Makers Continue to Dabble in Innovation

So here’s what some of the big appliance brands with resources did in 2019: Whirlpool came out of the gate fast with a lineup of new smart cooking appliances at CES 2019, including a pretty cool modular smart oven concept in the SmartOven+. Electrolux launched a new Drop-powered blender and partnered with Smarter to add machine vision and connected commerce features to its smart fridge camera platform. Turkish appliance giant Arcelik debuted a combo cooking and washing product concept under the Grundig brand.

Overall though, it wasn’t a big year for appliance-makers on the innovation front. Many of us waited for these companies to launch some of their more promising technologies, like Miele’s Dialog or BSH Appliances Pai interface, but neither effort seemed to move forward much, at least in any public way, in 2019.

A Sputtering Consumer Sous Vide Market

It was a bad year for those who make sous vide gear. In mid-year we learned that ChefSteps, maker of the Joule sous vide circulator, would be laying off a significant amount of the team after they ran into money problems. And, just a little over a week ago, one of the first consumer sous vide startups in Nomiku announced it would be shutting its doors.

Why did the consumer sous vide market lose steam? My guess the primary reason is because sous vide cooking is just too slow as an everyday or multiple-time-per-week cooking method. While some like Nomiku wanted to position the sous vide as a replacement for the microwave, it just isn’t convenient enough and requires too many steps for culinary average joes accustomed to the push-button cooking of the microwave. The reality is over time many sous vide circulators ended up stuck in the kitchen drawer.

Software Powers The Meal

At Smart Kitchen Summit 2017, Jon Jenkins said we will all someday “eat software” as it becomes more important in how we create food in the kitchen. Evidence of this was everywhere in 2019 as companies rolled out new software features to do things like cook plant-based meat to companies like Thermomix and Instant Brands betting big on software for the future.

We also saw kitchen-centric software players like SideChef, Drop and Innit loaded up on more partnerships with appliance and food brands to better tie together the meal journey, while Samsung NEXT acquired a digital recipe and shopping commerce platform in Whisk.

In short, it’s fairly obvious that for a kitchen appliance brand to survive, it’s becoming table stakes to have something of an evolved software strategy.

Amazon Continues Its Push Into Kitchen

If there’s been one takeaway from watching Amazon over the past few years, it’s that they see the food and the kitchen as an important strategic battleground. This past year did nothing to dispel this belief as the company introduced their own smart oven and continued to file weird food-related patents. Amazon also pushed forward with new delivery concepts for the home that bring together the different parts of the Amazon portfolio (voice ordering, smart home, grocery and more).

Grocery Delivery Space Race

Amazon wasn’t the only one looking to connect the smart home to grocery delivery this year. Walmart also debuted a new in-fridge delivery service called InHome. Meanwhile both companies and big grocery conglomerates like Kroger continue to invest in robotics and home delivery.

The reason for this growing interest in innovative home delivery concepts is pretty simple: more and more consumers are shopping online for groceries. Big platform players like Amazon and Google see a massive new opportunity, while established grocery players are forced to innovate to play defense.

No One Has Recreated The Success of the Keurig Model (Yet)

While much of the early focus for new kitchen startups has been on copying the Keurig model of pairing a piece of kitchen hardware with a robust consumer consumables business, unfortunately none have really been able to emulate the model for food products. There’s been no shortage of cocktail making robots, coffee, 3D food printing, chai tea and others attracted the the concept of recurring revenue that food sales bring, but as we’ve seen it’s hard to emulate the pod model approach.

Some, like Tovala, look to have had some limited success on pairing cooking hardware with food delivery, while others like Brava, Nomiku and ChefSteps weren’t able to create sustainable models. Genie and Kitchenmate are making a go of it in the office environment, while Level couldn’t and had to shut its doors earlier this year.

I expect kitchen hardware entrepreneurs to try to continue to pair food sales with products, but I expect that it will be tough sailing unless the company land upon very compelling, easy-to-use solution that turnkeys the cooking solution.

Cooking Media: A Peloton For The Kitchen Emerges

Forget Buzzfeed Tasty quick-play cooking videos. In 2019, we saw the emergence of other players providing deeper, more personalized cooking guidance that emulates what Peloton or Mirror have done with home-fitness instruction. Food Network made the biggest splash with its Food Network Kitchen concept while others like FET Kitchen are creating their own hardware platforms.

For Buzzfeed’s part, they haven’t given up on Tasty quite yet. Instead, they partnered up with Amazon to push their recipes onto the Echo Show, complete with step-by-step guidance. The combo creates essentially what is a fairly quick and easy guided cooking product.

Food Waste Reduction Comes Into Focus — Everywhere But The Home

If any place is lacking in innovation when it comes to reducing the amount of food we throw away, it’s the consumer kitchen. Sure, some startups are trying to rethink how we approach cooking by helping us to work with the food we have, while others are rethinking the idea of food storage, but innovation in home food waste reduction is lacking when compared to what we are seeing in restaurants and CPG fronts. We hope this changes in 2020.

True Home Cooking Robots Remained A Futuristic Vision in 2019

While single-function taskers like the Rotimatic did significant volume and others like Suvie positioned itself as a “cooking robot” for the home, the reality is we saw no significant progress towards a true multifunction consumer cooking robot. Companies like Sony see the opportunity to create a true home cooking robot, but for now food robots remain primarily the domain of restaurants, grocery and delivery.

Bottom line: It was an exciting year in the connected kitchen and we expect 2020 to be even more exciting. Stay tuned next week for my outlook on what to expect!

Instant Pot and Drop Partner for New Guided Cooking Recipe App

Instant Brands, the company behind the Instant Pot, and Drop, which makes smart kitchen software, today announced that the they have developed and launched a new Instant Pot recipe app.

Available for both Android and iOS, the new Instant Pot recipe app will feature roughly 1,000 recipes for Instant Brand appliances such as the Instant Vortex Air Fryer, Instant Ace Blender, and, of course, the full line of Instant Pot pressure cookers. The app will include step-by-step guided cooking recipes powered by Drop that adjust accordingly based on the number of people being served as well as ingredient substitutions.

One Drop feature this new Instant Pot will not have is device control. So while the Instant Pot app will walk you through the steps of making a particular recipe, it won’t allow you to, say, automatically turn on an Instant Pot from the app’s recipe. (Being at the device itself is probably a good idea for something like controlling a blender.)

Powering the Instant Pot app is another nice feather in the cap for Drop. The company announced an integration with Thermomix, another popular standalone appliance, last month. Drop also has deals with Bosch, Electrolux, GE Appliances, and LG Electronics using its software, the Instant Pot has a massive installed base of millions of appliance owners. Those appliance owners are also vociferous in Facebook groups, so if the Instant Pot app works well (or doesn’t), believe me that community won’t be shy about sharing their experience online.

The new Instant Pot recipe app launches today, those using the older version of the app will be migrated to this newer version.

J-Lo and A-Rod Get Behind Tiller & Hatch’s Pressure Cooker Meal Kits

Don’t be fooled by that box that you got, it’s just food from (food from) Jenny on the block. Kinda. Tiller & Hatch Supply Co., which is “backed” by Jennifer Lopez and Alex Rodriguez, announced today the launch of its new line of frozen meals, which will be available nationwide online and in-stores at Walmart.

While the bling-y nature of its celebrity backers may be attention-grabbing, what caught our eye how Tiller & Hatch’s meals actually work. The company offers a number of different menus including Farfalle with Marinara and Ground Turkey, Coconut Chicken Stew with Vegetables and Rice, and Santa Fe Style Pasta with Chicken Breast. All are shipped frozen and meant to be re-heated in an electric pressure cooker.

While they don’t mention the brand specifically, it seems like an obvious play to reach Instant Pot’s massive installed base. Given that device’s rabid audience, Tiller & Hatch’s approach isn’t a dumb idea. Whether or not it’s enough to sustain an entire business though, is another matter altogether.

Tiller & Hatch isn’t the only meal service targeting pressure cookers. Up in Canada, Presto has been selling frozen meals for pressure cookers over the past year, though they sell their food for $10 a serving. Tiller & Hatch says its meals are roughly $4 a serving.

In addition to the pressure cooker angle, Tiller & Hatch’s go-to market also highlights how frozen food continues to experience its renaissance. No longer just aluminum trays of Salisbury steak and peas, frozen food sales are up two percent over the past decade thanks to millennials’ love of convenience and companies like AquaStar, Buttermilk and Daily Harvest re-thinking what goes into frozen fare.

Then there is the celebrity angle of J-Lo and A-Rod, though we don’t know how involved they even are with Tiller & Hatch. A press announcement sent to The Spoon only says that they have “backed” the service, but we don’t know what that means exactly, and neither celebrity name appears on the Tiller & Hatch website. We reached out to Tiller & Hatch for clarification, and will update accordingly. UPDATE: A spokesperson for Tiller & Hatch emailed to tell us that Lopez and Rodriguez are Co-Founders of Tiller & Hatch. Even so, celebrity endorsement doesn’t always equal success in the packaged meal game. Blue Apron launched a line of Chrissy Tiegen meal kits, and that wasn’t enough to stop the company’s steady decline.

Is J-Lo just a, err, hustler with Tiller & Hatch? Probably not, but it’s worth keeping an eye on the company to see if its pressure cooker approach is enough to win over customers.

The Food Tech Show: Delivery Bots Head to College

This week the Spoon gang got together to talk about some of the most interesting food tech stories of the week.

On this week’s Food Tech Show we talk about:

As always, you can listen to the Food Tech Show on Apple Podcasts, Spotify or wherever you listen to your podcasts. You can also download direct to your phone or just click play below.

Enjoy the podcast!

June Raising Price of its Smart Oven $100 Because Tariffs

I am an unabashed fan of Kai Ryssdal, host of the public radio show Marketplace. If you’re a listener or follow him on Twitter, you know he’s been saying the trade war President Trump is engaged in with China is actually going to be paid for by American consumers. And this week, we got evidence of that when we learned the tariffs will soon impact the prices of connected kitchen appliances.

Today, June announced that starting July 1, it is raising the price of its smart oven to $699, a $100 increase. In a statement emailed to The Spoon, June CEO, Matt VanHorn said:

As you may have heard, the US recently increased tariffs on imported products manufactured in China. Unfortunately this affects us and we have had to raise our prices by $100, to $699 for the June Oven and $899 for the Gourmet Package. This will take effect on July 1, 2019. We absorbed the first tariff increase last year to minimize customer impact, but for this second increase, we have had to pass along some of this cost to customers.

June’s price increase comes just days after Corelle Brands said that tariffs would force it to raise the price of the wildly popular Instant Pot multi-cooker, from $38 to $187.44. (Though to be fair, I’m not sure there’s a person left in the U.S. who doesn’t have one.)

We had heard off-the-record talk of price increases from food tech execs last year. Now, with no end in site for the tariff tantrum, it looks like those high prices are now a reality.

In addition to established companies, one has to wonder how this could impact the fulfillment of Kickstarter projects, many of whom manufacture their goods in China. Crowdfunded hardware projects have a hard enough time getting to market, and this could be yet another hurdle for those that didn’t budget appropriately.

We’ll be on the lookout for more fallout from the trade war with food tech companies (when we aren’t listening to Marketplace). Drop us a line if you notice tariff-induced price increases, and if you were interested in a June oven, you, uhh, may want to get that order in this weekend.