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The Spoon

Daily news and analysis about the food tech revolution

Redefine Meat

Redefine Meat Launches 5 “New Meat” Plant-Based Proteins in Israel

Plant-based meat company Redefine Meat announced five new products are now available at select Israeli restaurants and hotels. The “New-Meat” line consists of Redefine Burger, Redefine Ground Beef, Redefine Lamb Kabob, Redefine Sausage, and Redefine Cigar (a classic Middle East dish that wraps meat in pastry).

As we’ve covered before:

Redefine Meat uses 3D-printing technology along with ingredients it calls “Alt-Fat,” “Alt-Muscle,” and “Alt-Blood” to create whole cuts of plant-based meat that mimic animal-based meat. The company has also mapped out 70 sensorial parameters that let it control factors such as texture, juiciness, fat distribution and mouthfeel.

It should be noted that the products Redefine announced today are not whole cuts, but rather ground versions of meat. This is a pretty standard way for plant-based meat companies to enter the market because replicating the structure of animal meat with plants is way more difficult than creating a minced product.

And like Impossible Foods, Redefine Meat is first going to restaurants with its new plant-based meats. It’s “New-Meats” are available at: Hudson, Nam, Asif Center, Eddi’s Hideout, The Lounge, Sinta Bar, C2, Guesta, Joz & DanieBudega, and American Kitchen.

Redefine plans to expand New-Meat availability to Europe in Q4 of this year followed by U.S. and Asian expansion in 2022.

The entire plant-based meat space is getting more sophisticated and moving beyond burgers (pardon the pun). Juicy Marbles introduced its (expensive) plant-based filet mignon in March of this year. In January of this year NovaMeat, which also uses 3D printing technology to create meat analogues, received €250,000 (~ $307,500 USD at the time) from the Spanish government and announced a collaboration with Disfrutar, a two-Michelin star restaurant. Other players in the 3D-printed plant-based meat space include fellow Israeli companies MeaTech and SavorEats (both of which are publicly traded on the Israeli stock exchange).

At the beginning of this year, Redefine Meat announced a partnership with Israeli meat distributor Best Meister and followed that with a $29 million Series A round of funding. The company plans to debut its whole cuts of plant-based meat at the end of this year, following pilot tests.

Redefine Meat Raises a $29M Series A Round for its 3D-Printed Plant-Based Meats

Israeli plant-based meat startup Redefine Meat announced today that it has closed a $29 million Series A round of funding. The round was led by Happiness Capital and Hanaco Ventures with participation from CPT Capital, Losa Group, Sake Bosch, and K3 Ventures. This brings the total amount raised by Redefine to $35 million.

Redefine Meat uses 3D-printing technology along with ingredients it calls “Alt-Fat,” “Alt-Muscle,” and “Alt-Blood” to create whole cuts of plant-based meat that mimic animal-based meat. The company has also mapped out 70 sensorial parameters that let it control factors such as texture, juiciness, fat distribution and mouthfeel.

Last June, Redefine Meat announced that it had achieved high-production of its industrial-level 3D-printing capabilities, allowing the company to print 50 steaks in an hour. In its press announcement today, Redefine Meat said its new large-scale production facility will be completed later this year.

Last month, Redefine Meat announced that it had partnered with Israeli meat distributor Best Meister, which allowed Redefine’s 3D printed meats to be distributed across Israel. Through that arrangement, Redefine said would bring its plant-based meats to market in Israel sometime during Q1 of this year, starting with high-end butchers and restaurants.

February has actually been a pretty active month in the world of 3D-printed alternative proteins. Revo Foods (formerly Legendary Vish) announced it is using its 3D printing technology to create salmon sashimi. And cultured-meat startup Aleph Farms said that it had successfully 3D-bioprinted a ribeye steak.

Redefine Meat is working on other cuts of plant-based meat and said it will use its new funding to expand its meat portfolio, support its commercial launch and international growth throughout this year.

Redefine Meat Announces Distribution of 3D-Printed Meat Through Israeli Meat Distributor

Redefine Meat, producers of 3D-printed meat made from plant ingredients, announced this week its new partnership with Israeli meat distributor, Best Meister. This new partnership will enable Redefine Meats to distribute its 3D-printed meat products throughout Israel. Additionally, the two companies hosted a tasting through a food truck in a small town outside of Tel-Aviv, Israel to introduce the public to its products.

According to the press release, the strategic partnership with Best Meister will enable Redefine Meat to brings its 3D printed meat to market in Israel sometime in the first quarter of 2021. The company plans on first distributing its products to high-end restaurants and butchers.

The pilot tasting gave Redefine Meat an opportunity to receive feedback from consumers on its alternative meat product. The food truck tasting offered customers, who were unaware that the products were not animal meat, a variety of traditional Mediterranean dishes that showcased the 3D-printed plant-based meat. The dishes were served with minimal condiments and toppings so the flavor and texture of the 3D-printed meat could come through on its own. Around 600 customers came to the tasting and over 1,000 dishes were served, causing the tasting to sell out in five hours.

Redefine Meat creates its 3D meat from three different components, including what the company calls Alt-Muscle, Alt-Fat, and Alt-Blood. The company’s patented 3D printer layers these three ingredients to create the realistic texture of muscle and tissue. Through this process, the company can develop different cuts of beef, lamb, pork, and other species.

In Israel, Redefine Meat is not the only 3D-printed Meat company; SavorEats is another Israeli 3D meat startup that went public last year on Tel Aviv Stock Exchange. In Spain, NovaMeat produces 3D printed meat made from plant ingredients, with products ranging from steak and pork. Last summer, KFC Russia made the announcement that it would begin developing methods to produce 3D-printed chicken nuggets.

Although 3D-printed meat is currently not a permanent menu item in restaurants or a grocery store staple, Redefine Meat’s successful tasting and new partnership may bring this alternative meat closer to these channels.

Redefine Meat Announces High Volume 3D Printing For Plant-Based Steaks

Redefine Meat announced today it has achieved the ability to produce its 3D printed, plant-based steaks using high-production industrial-level 3D printing capabilities.

This new capability, which the company says allows them to now print up to 50 steaks an hour, will help company roll out its 3D printed steaks to select restaurants in Europe this fall for market tests as it prepares for a broader rollout of its industrial 3D meat printers to meat distributors in 2021.

Redefine’s plant-based steak is printed from three different ingredient packs which company calls ‘Alt-Fat’, ‘Alt-Muscle’ and ‘Alt-Blood.’ According to the company, they have mapped out 70 sensorial parameters that allow its printers to control texture, juiciness, fat distribution and mouthfeel.

“By using separate formulations for muscle, fat and blood, we can focus on each individual aspect of creating the perfect Alt-Steak product,” said company CEO Eshchar Ben-Shitrit in a release. “This is unique to our 3D printing technology and lets us achieve unprecedented control of what happens inside the matrix of alt-meat.”

When we spoke to Redefine last fall, at the time the company said printers cost up $100,000, but I’m guessing prices will come down slightly as they scale manufacturing of the hardware.

And while 50-steaks-per-hour production volume is certainly higher than early prototypes we’ve seen for plant-based meat production, it’s not quite industrial animal meat processing volume. As a result, the company’s printed steaks are currently only priced for higher end restaurants.

I’m hoping as the volume of production goes up and printer prices eventually drop, the price for the end user will come down enough for the company’s steak products to be sold outside of high-end restaurants at retail.

As part of the announcement, the company also announced a new partner in global flavor conglomerate Givaudan, who worked closely with the company in mapping the flavor components of the company’s Alt-Steak formulation.

Redefine Meat Raises $6M for 3D Printed Meat Alternatives

Redefine Meat, the Israeli company developing technology to 3D print plant-based meat, today announced that it had raised a $6 million seed round led by CPT Capital with participation by Hanaco Ventures, angel investors and German poultry company The PHW Group.

The startup will use its new capital to finalize its alternative meat 3D printer and ensure that it hits its timeline release goal of 2020, when it plans to begin selling its 3D printer and corresponding ingredient packs to a handful of meat processing partners and restaurants.

I covered Redefine Meat earlier this year when the startup did the first public tasting of its 3D meat to a restaurant full of unsuspecting diners. From that piece:

Redefine Meat’s “meat” is made with relatively simple ingredients: three plant protein sources, fat, and water. The secret is in the printing production method. Instead of extrusion or pressing, Redefine Meat uses 3D printing to give their products a more realistic texture and mouthfeel. “We can not only mimic the fibers of the meat, but also the way that fat and water is trapped in the meat matrix,” explained [CEO] Ben-Shitrit.

When I spoke to them then the company planned to sell its meat to restaurants and eventually develop their own retail brand. However, since then they’ve changed their go-to-market strategy quite a bit. Speaking with Ben-Shitrit earlier today he told me that now they plan to sell their 3D printing machine and shelf-stable plant protein ingredient packs to meat companies, who can then print their own products to distribute to retail and restaurants. Ben-Shitrit said that their machines currently cost about $100,000 each and only work with his company’s suite of protein packs, which will be a recurring cost for partner companies.

For now Redefine Meat is only focused on beef, though they plan to expand their repertoire to include tuna, pork and more. They will install a handful of machines with their manufacturing partners in 2020 and are planning to do a full launch in 2021.

Something must be in the air since last week another company which 3D prints plant-based meat, Novameat, also raised a chunk of funding. This flurry of investment goes to show that 3D printing might just be the key to making meat alternatives — especially larger cuts like steak — that more accurately replicate the appearance and texture of the real thing. Or at least that investors are willing to bet on it.