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AiFi and Trigo CEOs Weigh in on When Cashierless Checkout Will Go Mainstream

The cashierless checkout space has been on fire this year. Whether its new companies coming out of stealth, raising money or announcing partnerships, there has been no shortage of news coming out of the space.

Despite all of this activity in cashierless checkout, we are still very much in the early stages of the technology. If you want to experience the joy of simply walking into a store, grabbing what you want, and walking out while a system automatically charges your account, you need to live in a pretty major metropolis. Even then you have to seek such a store out, as autonomous stores are still very few and far between.

So for most of 2021, we’ve been in the ramping-up phase of cashierless checkout: debuts, funding, initial retail agreements. When will we get to the practical part, where cashierless checkout becomes mainstream? It’s a question I asked during two separate video chats with the CEOs of AiFi and Trigo.

AiFi is one of the startups that’s been making waves this year. It announced deals with European retail brands Wundermart and Żabka, and set up one of its pop-up, cashierless NanoStores at the Indianapolis 500 with Verizon that ran entirely on 5G. When asked for a timeline, AiFi CEO Steve Gu said, “We are on the cusp of this huge revolution.” He continued, “I think a decade is a very good number. Ten to fifteen years ago smart phones weren’t really a thing. [Cashierless checkout is] similar to smart phones, give it another ten years.”

Trigo was among the first players outside of Amazon to start building a cashierless checkout system. The company recently announced a partnership and strategic investment from German supermarket chain REWE. Trigo is also working with UK store Tesco, and Israeli supermarket chain Shufersal. I posed the same question to Michael Gabay, Trigo’s Co-Founder and CEO. He responded, “Now retailers are starting to plan their rollout. In two years there will be hundreds of stores. Next year you will find autonomous stores in any major city around the world.”

So we have two different timelines, but I think both are saying basically the same thing. We’ll continue to see more autonomous store openings around the world over the next couple of years, but we won’t reach a more mainstream point for a while. This is understandable, given the complexity of the technology, the new paradigm it creates for consumers and the rate at which large food retail chains often move. Besides, good things like cashierless checkout, come to those who wait.

We Need to Talk About Cashierless Checkout (Again!)

Since we just held a Spoon event this week focused on reducing waste, I thought it appropriate to recycle my headline from earlier this year: We Need to Talk About Cashierless Checkout. I’m not just being lazy, I think we legitimately need to talk about cashierless checkout (again) because so much has happened since the first time I said it — and a lot happened just this week!

Let’s start by reviewing the relevant Spoon headlines since the first time I ran that headline in February:

In the last four months, we’ve written nine cashierless checkout stories, which means that roughly every two weeks, we’re seeing sizeable news in the space. But it’s not just the number of stories. Scratch beneath the surface and some trends emerge.

Funding
There are four funding stories for four companies at different stages, operating in different locations around the world. Based in Portugal, Sensei’s round was a Seed round. Israel’s Trigo got a strategic investment from German grocer REWE. Here in the U.S., Grabango’s haul was a later-stage sizeable Series B. And Zippin, which is based in the U.S. but is powering stores in the U.S., Brazil, Japan and Russia, has turned to equity crowdfunding after previously raising institutional money. I wouldn’t call the cashierless checkout funding environment “frothy” yet, but the sustained level of activity shows that investors are interested in emerging an established solutions.

Different Approaches
Beyond the funding, look at the variety of cashierless checkout startups coming to market. SuperSmart, Imagr and WalkOut all do some type of smart shopping cart. Trigo, Grabango and now Amazon retrofit full-sized grocery stores with cameras and computer vision to achieve frictionless checkout. Zippin and AiFi focus on smaller convenience and pop-up stores. In other words, there is a lid for every pot. Retailers will have a number of cashierless checkout options to choose from that suits them.

Europe
While cashierless checkout spots are opening up across the globe, Europe is becoming a particular hotspot of activity. Imagr opened an office in Amsterdam. Sensei is in Portugal. In addition to its funding, Trigo is launching a store with REWE, and is also a partner/investor in UK-based Tesco. AiFi has partnered with Polish convenience chain, Żabka. AiFi is launching a thousand stores with Dutch retailer Wundermart. And not to be left out, Amazon opened up a location in London.

Sports
This is admittedly a small part of the overall picture, but both Zippin and AiFi launched small convenience stores at sporting venues. Zippin opened its third stadium location, this one at Barclays Center in New York, while AiFi partnered with Verizon to open a small pop-up store at the Indianapolis 500.

As I discussed back in February, there are a couple of main drivers of all this cashierless checkout news. First is the pandemic, which pushed retailers into looking for more contactless retail environments. In addition to removing a human cashier/vector of transmission from the equation, cashierless stores keep customers from congregating in line and reduce the amount of time they spend inside.

Another factor, however, is Amazon, which kicked off the whole cashierless checkout trend with its Go stores three years ago. Since then Amazon has only ratcheted things up with its smart Dash shopping carts and just this week, showed it can scale its cashierless checkout to a full-sized grocery store. Amazon’s constant drive to innovate is forcing other retailers to do the same and accelerate their own cashierless plans.

In other words, we’ll need to talk about cashierless checkout a few more times before the year is over.

More Headlines

InnerPlant Raises $5.65M to Turn Plants Into “Living Sensors” and Mitigate Crop Loss – Agtech company InnerPlant, which is changing plant DNA to create “living sensors” that mitigate crop loss, has raised $5.65 million in pre-seed and seed funding,

Upcycled Food Association Launches Open Enrollment as Upcycling Momentum Grows – This week, the Upcycled Food Association announced that it had opened the doors for anyone who wants to apply for certification.

There’s More to Food Waste Innovation Than Tech, According to ReFED’s Dana Gunders – Dana Gunders, the Managing Director and a founder of ReFED, kicked off The Spoon’s recent event by asking two important questions related to food waste: What is innovation, and what is the problem we’re trying to solve with it?

Cashierless Checkout Startup Trigo Gets $10M Strategic Investment from REWE

Israel-based cashierless checkout startup Trigo has received a $10 million strategic investment from German supermarket chain Rewe. TechCrunch was first to report the news and also confirmed that Trigo has raised $104 million to date.

Trigo is one of the many startups looking to bring cashierless checkout to grocery retail. The company’s technology relies on cameras, computer vision and artificial intelligence installed in stores to keep track of what shoppers pick up and keep, charging them automatically upon exit.

That REWE is now an investor in Trigo is not a surprise, as last month the two companies announced a partnership to create a cashierless checkout store in Cologne, Germany. This is actually the second large European grocery chain to partner and invest in Trigo. In October of 2019, UK-based grocer Tesco made an undisclosed strategic investment in Trigo as part of their partnership. Trigo also has a partnership with Israeli grocery chain Shufersal, though there is no investment as part of that relationship.

It’s only Wednesday, and it’s already been a monster news week in the cashierless checkout space. Amazon announced it was adding its Just Walk Out technology to its new full-sized grocery store opening in Bellevue, Washington this week. This 25,000 sq. ft. space will be the largest implementation yet of Amazon’s cashierless checkout system. Elsewhere, Zippin partnered with American Express to open up a small convenience store inside the Barclays Center in New York, and AiFi partnered with Polish c-store chain Żabka to launch an autonomous NanoStore.

The cashierless checkout sector was already enjoying a strong start to the year with numerous funding announcements and retail partnerships. As grocers and convenience stores continue to explore more contactless forms of retail, we’ll see even more news as adoption of cashierless retail accelerates.

Trigo Partners with German Grocer REWE for Cashierless Checkout Stores

Israel-based Trigo announced today that it has partnered with Germany’s second largest grocery chain, REWE, to create a cashierless checkout store in downtown Cologne, Germany.

Founded in 2018, Trigo is practically an elder statesman in the world of cashierless checkout. The company uses a combination of shelf sensors, cameras, computer vision and AI to creat a “grab and go” shopping experience. Customers scan a mobile app upon entering the store, take what they want and get charged automatically upon exit.

The partnership marks Trigo’s first expansion into Germany. The company already has arrangements with grocery retailer Shufersal in Israel and Tesco (which is also an investor in Trigo) in the U.K. Initially, the cashierless checkout experience at the Cologne REWE store will be for employees only. Cashierless checkout will expand to the wider public later this summer, and REWE will still have cashiers for those who want to pay the old fashioned way.

The entire cashireless checkout sector has seen a lot of activity since the start of the year, but Europe in particular has been a hotbed of news. Nomitri (also in Germany) came out of stealth. Portugal’s Sensei raised funding. Outisde players like Imagr established new headquarters in Amsterdam while Amazon opened up a cashierless Fresh market in London. And retailers like The Netherlands’ Wundermart partnered with AiFi to launch a thousand cashierless checkout stores.

I expect we’ll be seeing more announcements from big grocery store chains experimenting with cashierless checkout as the year unfolds. The pandemic has retailers re-thinking the in-person shopping experience and cashierless checkout brings a number of benefits on that front. Cashierless checkout reduces human-to-human interaction between store staff and shoppers. It also keeps shoppers from congregating in checkout lines and can shorten the amount of time they spend in the store altogether.

Autonomous checkout is a topic we’ll be covering at our upcoming ArticulATE virtual conference on May 18. Execs from both Zippin and Nomitri will be discussing the state of cashierless checkout, implementing such technology and what’s coming next. Don’t miss out, get your ticket today!

Cashierless Checkout Startup Trigo Raises $60M

Trigo announced today it has raised a $60 million Series B round to scale its cashierless checkout for the grocery store. The round was led by 83North with participation from existing investors Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners, Tesco, and Morrag Investments. It brings Trigo’s total funding raised to date to $94 million, according to a press release sent to The Spoon.

Headquartered in Tel Aviv, Israel, Trigo retrofits grocery stores with a combination of AI-powered computer vision tech and ceiling-mounted cameras to enable cashierless checkout for retailers and customers. The end result is that customers can enter a supermarket, grab the items they need, and walk out without stopping at a traditional checkout station. Digital payment and receipts are automatic.

Last year, the company raised a $22 million Series A round and struck a partnership with U.K.-based grocery retailer Tesco. Trigo also has a partnership with Israel’s largest grocer, Shufersal.

Once the sole domain of Amazon and its Go stores, cashierless checkout has evolved over the last year to include many different companies, including Grabango, Zippin, and AiFi. Cashierless tech also has multiple use cases at this point. While the majority of its implementations are still in grocery stores, the tech is currently at stadiums, restaurants, and in apartment complexes, too.

The uptick in activity for this space makes sense given the global pandemic and an increased desire on the part of both retailers and customers to make the grocery store shopping experience more hands free.

For its part, Trigo says it will use its Series B funding to scale up, boost R&D, and expand its global presence.

It’s Official, Tesco is Using — and Investing in — Trigo’s Cashierless Checkout Tech

Earlier this summer we heard rumblings that UK-based grocer Tesco was working with Trigo on cashierless checkout stores. Those rumblings have now been confirmed: Trigo informed The Spoon this morning that the two companies have announced a partnership that also includes an equity investment by Tesco in Trigo.

The exact amount Tesco invested was not disclosed, but it follows a recent $22 million Series A round raised by Trigo last month. Trigo’s total amount of publicly disclosed funding is $29 million.

Trigo retrofits stores with cameras, computer vision and AI software to create cashierless checkout retail experiences. Consumers enter a store, grab what they want and leave with the payment automatically processed.

This is the second retail partnership for Trigo, following one with Israel-based supermarket chain Shufersal last year. According to a Trigo company spokesperson, the startup has been working with Tesco for more than a year.

Details of the partnership were scarce, but the fact that Tesco publicly name-checked Trigo is another example of how cashierless grocery checkout is maturing. Retailers are no longer privately testing out these systems, but instead making announcements about them. Giant Eagle is working with Grabango and Brazil’s Lojas Americanas has partnered with Zippin. Worth noting as well is that both Trigo and Zippin have received strategic investments from retail partners, a sign that Lojas Americanas and Tesco are serious about implementing, or at least more deeply exploring, cashierless checkout.

Today’s news also comes during the same week that we learned Amazon is going ahead with leases for its own grocery store chains. The e-commerce giant reportedly has plans to open dozens of grocery store locations in addition to its existing Whole Foods stores. What we don’t know yet is whether Amazon will be using the same cashierless checkout technology it uses in its Amazon Go stores at these new grocery outlets.

With 6,800 locations, Tesco represents a potentially big outlet (and payday) for Trigo. Today’s partnership does, however, come one day after Tesco’s CEO abruptly left the company. Will the new CEO feel the same way about cashierless checkout? Momentum for this friction-free shopping seems to be gaining, so the trick now will be to see how consumers — and retailers — take to the idea.

Trigo Vision Raises $22M A Round for Cashierless Checkout Tech

Trigo Vision, the Israeli startup that builds cashierless checkout tech for retailers, announced today that it has raised a $22 million A round of funding. The round was led by Red Dot Capital with the participation from existing investors Vertex Ventures Israel and Hetz Ventures. This brings the total amount raised by Trigo to $29 million.

Trigo retrofits supermarkets with cameras and computer vision to create a line-free checkout, Amazon Go like shopping experience. The company has a partnership with Israel’s largest grocer, Shufersal, which will use Trigo’s technology in all of its 280 stores. It has also been reported that Trigo is also working with UK-based grocer, Tesco. Trigo says that its technology is currently installed in stores as large as 5,000 square feet (the largest Amazon Go store is 2,100 sq. feet).

Funding wasn’t the only news from Trigo today. The company has a new name, well, a shortened one anyway. The company announced it was lopping off “Vision” from its name and going by just Trigo.

This has been a pivotal year for cashierless checkout startups, many of which have received sizable rounds of funding. Since January:

Of these however, only Trigo, Zippin and Grabango have publicly named their retail partners: Shufersal, Ame Go and Giant Eagle, respectively. Being able to publicly announce customer names is almost as important as the money being raised at this point because it shows the retailer is willing to go on record about a specific technology solution. Once a retailer has committed with a particular cashierless solution, it’s less likely they will it out and replace it with something else.