Did you know Whirlpool has a countertop smart oven?
Don’t worry, most people didn’t, in part because Whirlpool never talked much about it after it launched in early 2019.
But now that you do know about it, you might also be interested to know they’re selling it for just $399. That’s half the original sticker price for the smart oven from W Labs, Whirlpool’s innovation hub. From the looks of it, the price reduction looks permanent.
So why is W Labs selling its June clone which debuted in January 2019 so cheap? It might be because the group is looking to clear out the remaining inventory of a product which was, from the beginning, positioned as an experiment. They only made 2000 of them and they only sold the product online and not through traditional Whirlpool appliance showroom sales channels.
Still, the wind down makes me wonder if the big appliance manufacturer is making way for a more permanent replacement. Whirlpool tends to do big refreshes to its product lineup every two years, which means 2021 is a refresh year after a relatively quiet 2020 and a big 2019. As part of a larger refresh, I can see a countertop smart oven as a logical candidate for the lineup.
It also appears Whirlpool is closing out its scan-to-cook smart microwaves and is out of stock on many of its smart ovens or ranges. While some of this could be due to COVID-related supply chain disruptions, this could be another indication that the company might be starting to wind down its current lineup more broadly as it prepares for a new line of smart ovens for 2021.