Consumer electronics giant LG unveiled a new indoor/outdoor rover robot at the Ubiquitous Robot 2021 conference yesterday in South Korea. The company aims to test the new robotic platform at the end of this year.
Though a number of Korean news outlets reported the story, there weren’t a ton of details available about the new robot. We know it was developed in conjunction with MIT Associate Professor Sangbae Kim at LG Boston Robotics Lab, and that the four-wheeled robot can adjust the gap between its wheels to adapt quickly to uneven terrain for a smoother ride.
But there are still plenty of questions unanswered questions. We don’t know what level of autonomy the robot has. For example, is it completely self-driving or is it teleguided? Will it be available outside of Korea, and if so, when? What industries is LG looking to sell this robot to? Given the robot’s ability to minimize jostling as it travels, food and meal delivery seems like a no-brainer. Additionally, the Aju Business Daily reported that LG released the following statement along with its new robot: “The integrated next-generation delivery robot is the result of our preemptive response to customers’ increased demands for non-face-to-face services.” Meal delivery was among the first services to go contactless during the pandemic last year, so it makes sense that such delivery would be on LG’s roadmap.
This isn’t LG’s first foray into robotics. In January of this year the company debuted its BaristaBot to serve coffee to workers at LG’s headquarters in Seoul. Last December, the company began using its CLOi robots to make deliveries from convenience stores to people inside its LG Science Park in Seoul. And in July of 2020, LG partnered with Woowa Brothers and the Korea Institute for Robot Industry Advancement to develop robot waiters.
What makes this latest robot more interesting than its previous robo-plays, however, is how it could alter the existing robot delivery market. Startups such as Starship, Serve and Kiwibot have been making robo-deliveries for years at this point, but what neither of those companies have is scale. LG is a giant electronics company that is better equipped to mass produce these rovers and bring their costs down. With its global reach, LG could then sell or lease robots more cheaply than existing robot companies to third-party delivery services (Uber Eats, DoorDash, etc.). You can kind of see a blueprint for such a deal in the recent Grubhub/Yandex partnership. Additionally, a company with the brand recognition and reputation of LG could also help spur adoption from reluctant potential partners and get more robots making deliveries.
NOTE: The LG image featured in this post is via The Korea Bizwire.
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