• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Tripleseat and SevenRooms Team Up to Sync Private Events and Online Reservations for Restaurants

by Jennifer Marston
May 9, 2018May 10, 2018Filed under:
  • Business of Food
  • Data Insights
  • Restaurant Tech
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Tripleseat and SevenRooms just announced a partnership that will integrate the former’s event sales and management platform with the latter’s reservation and guest management software. That means restaurants wanting to book extra-large parties won’t have to deal with the confusion that historically occurs when you put private events and regular diners in the same restaurant.

Such turbulence is frequent. The classic example is a manager booking an event and not telling the host, who then overbooks the rest of the dining room(s). Having worked in restaurants for years, I can remember many instances where this mix-up happened. And that was in the late 90s, before you could book a reservation from your pocket. Now, regular reservations come in via many disparate sources — phone, website, third-party apps — which makes the process even more confusing, and the number of disappointed or pissed off diners greater.

Tripleseat and SevenRooms aim to do away with such mishaps by integrating their two systems, which would allow information about table reservations and private events to sync in real time via the cloud. Restaurant front-of-house staff and event managers share relevant information directly with one another. So, for example, if a corporation wants to hold a VIP dinner for 30 of its best clients, it can book a restaurant via Tripleseat. That information is then delivered to the restaurant via SevenRooms to alert hosts and other staff of the event.

Apart, these two companies operate pretty sophisticated, tech-driven systems. Tripleseat has made a name for itself managing events for restaurants, hotels, and nightclubs, many of them fairly high profile (see below). The cloud-based, cross-device platform centralizes leads, bookings, calendars, communications, and pretty much everything else involved in the event management process.

Sevenrooms, meanwhile, calls its product “CRM Driven Reservation Management.” It’s another “all-in-one” platform, featuring guest profiles (e.g., Jon Smith. is allergic to shellfish), VIP alerts (table 17 just spent $300 on wine), POS integration, and a digital assistant named Ava who uses natural language processing to book reservations.

Integrated, the two systems have the potential to do some major streamlining where event bookings are concerned, and help all parties involved avoid overbooking and under-communicating. There’s no word yet on who the first clients of this partnership will be, but Tripleseat and SevenRooms do share some existing ones, including Asian bistro chain Tao, The Cosmopolitan Hotel in Las Vegas, Hakkasan, and LDV Hospitality.

“Private dining is a massive growth opportunity for restaurants providing over 30% of the revenue, and through this integration with SevenRooms restaurants will be able to ensure that they can provide 100% occupancy within the four walls of the restaurant,” Tripleseat CEO, Jonathan Morse, said in a press release.

Other sources not connected to the partnership note that private dining can bring 5 to 20 times the amount of revenue a regular table brings in on an average night. That’s a lot of extra money. Let’s see if the Tripleseat-SevenRooms partnership can accommodate that opportunity and still ensure a good experience for the rest of the clientele.


Related

TouchBistro Launches a Reservations and Guest-Management Platform for Restaurants

POS provider TouchBistro this week launched a reservation and guest management platform for restaurants that will compete with SevenRooms, Toast, and others. Dubbed TouchBistro Reservations, the new platform integrates with TouchBistro’s existing POS system and offers restaurants better communication between the front and back of house, more channels for booking…

Sevenrooms Integrates Its Digital Waitlist With Google Reserve

Restaurant management platform Sevenrooms announced today it has integrated its waitlist feature with Google’s reservation tool, Reserve With Google. Sevenrooms has also integrated its waitlist Google Search, Maps, and Assistant, according to a press release sent to The Spoon. The Reserve With Google integration means guests can add themselves to…

EAT App Raises $5 Million Series B for its Restaurant Reservations Platform

EAT app, a Dubai-based online restaurant reservation platform used throughout the Middle East, has raised a $5 million Series B round of funding led by 500 Startups and Derayah VC. This brings EAT's total amount of money raised to $9.2 million. Magnitt, which bills itself as a "guide to the…

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify

Post navigation

Previous Post Drinkable Meal Startup Ample Foods Raises $2M
Next Post Google Assistant Will Make Restaurant Reservations, Adds New Controls

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

Don’t Forget to Tip Your Robot: Survey Shows Diners Not Quite Ready for AI to Replace Humans
A Week in Rome: Conclaves, Coffee, and Reflections on the Ethics of AI in Our Food System
How ReShape is Using AI to Accelerate Biotech Research
How Eva Goulbourne Turned Her ‘Party Trick’ Into a Career Building Sustainable Food Systems
Combustion Acquires Recipe App Crouton

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.