ZeroCater, a startup that provides office catering and snack services, announced yesterday that it has raised a $12 million Series B round of funding. The round was led by Cleveland Avenue, with participation from Romulus Capital and Struck Capital, and brings the total amount raised by the company to $17.6 million.
A post on the ZeroCater corporate blog said that the new funding will go towards expanding into new markets, increased menu and snack variety, and new hires. According to TechCrunch, ZeroCater wants to bolster its snack and drink offerings available in the fridge and pantries of offices in a bid to compete food service companies like Aramark.
While it attempts that, ZeroCater still has to fend off the raft of other startups looking to feed hungry office workers throughout the day. Just last month, Square augmented its Caviar food delivery by acquiring Zesty. In February, Canadian company Platterz raised $15 million (USD) for its “predictive meal builder” corporate catering. And outside the lunchroom, Byte offers smart fridges for offices healthier snack options.
ZeroCater told TechCrunch that it wants to provide companies with tools that offer deeper insights into worker preferences, and also give companies more granular control over exactly what food items are purchased for maximum enjoyment.
With all these eating options available to people who sit at their desks all day, perhaps a little more funding needs to go into corporate exercise routines.