Living in the Pacific Northwest has a lot to offer: Trees, mountains, a Starbucks on just about every corner. But one thing we don’t have right now is the Impossible Whopper from Burger King. It’s only available in a few areas in the country, and was recently launched in the Bay Area as it starts to roll out nationwide.
It’s hard to justify a 13 hour road trip just to try BK’s plant-based burger, which is why we were lucky enough to have friend of The Spoon, and Bay Area resident, Tom G submit his review for us. His order of an Impossible Whopper, small fries and a small Coke cost him $11.85, after tax. And what did he think?
“It was good. Probably 85% of the way there. I should have ordered with cheese,” Tom texted me, “I think with cheese and had no one told me it was fake I probably wouldn’t notice.” He went on “It did have a slightly artificial taste but since the Whoppers do already that’s ironically in their favor.”
In addition to the positive review, the good news for Burger King is that Tom doesn’t typically ever go to one of its restaurants and went specifically to try the Impossible burger. Tom’s not the only new customer Burger King has attracted with the new Whopper:
— Lewis Bollard (@Lewis_Bollard) June 16, 2019
This type of anecdotal evidence helps reinforce that the Impossible Whopper could bring an entirely new, or at least long-dormant, set of customers back to BK. In St. Louis, Burger King locations that offered the Impossible Whopper outperformed the chain’s national foot traffic average by 18.5 percent. The question now is whether these Impossible-curious customers are one-offs, or if they will come back for more.
In Tom G’s case, he said he’d go back to BK for another plant-based Whopper, though there are enough other restaurants serving the Impossible burger that he wouldn’t go out of his way for it. He prefers The Melt’s Impossible burger, even though it’s more expensive.
Have you tried the Impossible Whopper? What did you think? Did it bring you back to Burger King, and will you go back for more? Drop us a line and let us know!