• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Barilla Acquires Pasta Evangelists, a UK-Based Fresh Pasta Delivery Startup

by Michael Wolf
January 16, 2021January 18, 2021Filed under:
  • Delivery & Commerce
  • News
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

The world’s largest pasta maker is getting into home delivery via acquisition.

According to a report in Reuters, Barilla has acquired Pasta Evangelists, a London based startup that delivers fresh pasta meal kits to homes around the UK. While the terms of the deal were not disclosed, Reuters writes that two sources close to Barilla put the deal value at around 40 million pounds (~$54 million).

Here’s how Pasta Evangelists works. The company, which was founded in 2016, ships fresh pasta, sauces and aromatics in pre-portioned meal sizes to homes with next-day delivery. Users can choose from a selection of 10 different pasta menus per week, each serving typically priced around £7.00. Users can order individual meals or subscribe and save 15%.

Pasta Evangelists delivered over 1 million pasta dishes in 2020. The company’s already strong growth accelerated over the last year as more consumers stayed home during the pandemic and looked for ways to add quality meals to the meal plan. Barilla, which acquired the company through its venture arm Blu1877, said it plans to create a digital hub in London and work to integrate with Barilla headquarters.

Could this deal be a sign Barilla might expand into fresh pasta delivery beyond the UK? Maybe, but such a move would require significant investment in the form of regional fresh pasta production facilities and distribution capabilities.

No matter what, it will be interesting to watch what Barilla does next in a consumer market drastically reshaped by the pandemic.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • Barilla
  • Pasta Evangelists

Post navigation

Previous Post Food Tech News: Muniq Raises $8.2M for Protein Powder, Danone Launches Plant-Based Cheese
Next Post Restaurants Hate Third-Party Delivery Services, Actually

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

Food Waste Gadgets Can’t Get VC Love, But Kickstarter Backers Are All In
Report: Restaurant Tech Funding Drops to $1.3B in 2024, But AI & Automation Provide Glimmer of Hope
Don’t Forget to Tip Your Robot: Survey Shows Diners Not Quite Ready for AI to Replace Humans
A Week in Rome: Conclaves, Coffee, and Reflections on the Ethics of AI in Our Food System
How ReShape is Using AI to Accelerate Biotech Research

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.