It’s no secret the alternative-protein market is skyrocketing in terms of both growth and new innovations. Already today we’ve written about Motif Foodworks’ efforts to make better fat for plant-based burgers and Japanese startup DAIZ’s recent $6 million funding round.
And here’s another one to watch: a Swedish startup called Hooked, which is developing the “world’s first” plant-based shredded salmon. Food Navigator ran a profile of the company today, detailing how the company wants to address the unsustainable nature of the seafood industry and why they chose shredded salmon and tuna as their first plant-based products.
Demand for seafood is growing — and harming the health of the planet at the same time, Hooked founders Emil Wasteson and Tom Johanson told Food Navigator.
“By consuming Hooked’s products, consumers can enjoy seafood without any of these negative consequences. We are meeting the rapidly increased seafood demand with healthy and tasty alternatives with a production that can scale without harming the planet.”
Those products include plant-based shredded salmon and tuna, which are made from soya protein isolate and meant to be used in pastas, pizzas, wraps, and more.
‘We want to mimc the real nutritional value of [conventional seafood]. Most of the plant-based meat the you see on the market…may have good texture and taste, but the nutrition is not there,” said Peter Liu, Hooked’s CTO.
Hooked is focusing on European markets to start, though they may find a greater demand for their seafood products if the salmon and tuna do indeed deliver on taste, nutrition, texture, and price point.
If 2019 was the year alternative protein infiltrated the mainstream, 2020 is shaping up to be the year companies improve these products, both in terms of taste and variety.