Eat Just announced today that its GOOD Meat division has raised $170 million in new funding. The round included UBS O’Connor, Graphene Ventures, K3 Ventures, and others, and officially makes GOOD a subsidiary of Eat Just.
The company said today it plans to use the new funds to increase capacity of GOOD’s cultured meat production in addition to furthering research and development.
Eat Just became the world’s first company to receive regulatory approval to sell cultured meat in December of 2020 in Singapore. It quickly followed that up with the actual sale of GOOD meat at the 1880 restaurant in the city-state. Since then, 1880 customers have continued to order GOOD’s cultivated chicken product at the restaurant, and can now even get it for delivery via foodpanda.
With the new funds, Eat Just will expand the availability of GOOD’s cultivated meat from that single restaurant to another, the JW Marriott Singapore South Beach’s Madame Fan. Notably, the JW Marriott location has said it will outright replace its conventional chicken with GOOD’s cultivated version at certain times of the day. To start, GOOD meat will replace conventional chicken for delivery items ordered on Thursdays, starting May 20. GOOD will be available “for once-a-week dine-in starting soon.”
Eat Just CEO and founder Josh Tetrick has said before that he sees a world in which “restaurants remove conventional meat from their menu[s].” Eat Just’s plant-based egg products have already fully replaced their traditional counterparts at some restaurant chains, and more restaurants around the world are now exploring alternative protein as a regular staple on the menu.
For cultivated meat, the march into restaurants won’t happen overnight. Eat Just remains the only company in the world that can currently sell cultivated meat, and Singapore is still the only place in which the company can do that. However, other countries and companies are already in the process of granting and getting regulatory approval, which means in the next year or so, we’ll see more restaurant menus around the world debuting cultivated meat products.