Photo: Specialty Coffee Association/Square.

Happy International Coffee Day! Technically, it’s tomorrow, but we’re so hopped up on caffeine right now that we can’t wait.

To give a little perspective on our worldwide daily addiction, the folks at the Specialty Coffee Association (SCA) teamed up with payment processor, Square to give us a sense of just how we like our java here in the U.S..

The Square Coffee Report 2018 uses data based on millions of anonymized Square transactions from thousands of coffee shops across the U.S. from June 2017 to June 2018. Here are some of their findings:

  • The latte is still by far the most popular coffee across the U.S., with more than 67 million ordered during data time period. The average price of a latte is $4.16.
  • Almond milk is currently top alterna-milk, but that could soon be supplanted by oat milk, sales of which have increased by 425 percent since June of 2017.
  • Sales of drop coffee peak at 8 a.m., iced tea at noon, and iced blended drinks at 2 p.m..
  • Cold brew coffee is hot. As of today, cold brew orders are 42 percent higher than ice coffee orders.

Of course this study should be taken with a grain of salt(ed caramel). Square doesn’t work with Starbucks, for instance, so that data is not included in this round up.

But it does provide a fun snapshot of our coffee consumption (and a bit of trivia to share) as you head out for your next cup.

Leave a Reply