Corporate meal provider EAT Club announced today that it has acquired another corporate catering service, Farm Hill. According to the press announcement, the acquisition will extend EAT Club’s reach and accelerate growth. Terms of the deal were not disclosed.
Farm Hill focused on providing meals the SMB market, and was founded in 2013, launching from the Stanford StartX Accelerator Program. Prior to the acquisition, Farm hill had raised $5 million in funding. As of now, the company’s site has been taken down with just a message saying “We’re cooking up something special for you…stay tuned for what’s next from Farm Hill!”
We reached out to EAT Club to see how many Farm Hill employees will be moving over to EAT Club, and will update this story as we learn more. UPDATE: EAT Club sent us the following statement via email: “We’re currently evaluating the strengths of both teams and determining the best course of action for our business needs.”
Available in the Bay Area, Los Angeles and New York City, EAT Club differentiates itself by allowing workers to each order their own individual meals (instead of a big trays of food), which are all delivered at once. Unlike other corporate catering services who simply broker food from restaurants to offices, EAT Club controls every step of its solution: taking orders, making meals and handling delivery. EAT Club has raised $50 million since its founding in 2010, and says that it serves 20,000 individualized meals a day.
EAT Club also announced today that it has brought on Doug Leeds as it’s new CEO (it’s third since 2016). Leeds was an executive in residence at August Capital (an EAT Club investor) and formerly the CEO at IAC Publishing.
There’s been a lot of activity in the corporate catering space as of late. ZeroCater raised $12 million earlier this month, and last month Square acquired Zesty.
Expect more consolidation like this as EAT Club brawls in the fight club among startups to deliver corporate meals to hungry workers.