NYC-based indoor ag company Farm.One cut the ribbon on its new urban vertical farm recently, this one located in Brooklyn, New York. According to the Brooklyn Reader, the 10,000-square-foot facility and will start planting seeds in the coming weeks. The Brooklyn farm is the company’s second large-scale farm, following its existing one in Manhattan’s Tribeca neighborhood.
Farm.One started out supplying its vertically grown greens to New York City’s high-end restaurant scene. The original goal was to grow rare, unusual plants restaurant chefs could then use in their dishes, a plan that worked until the COVID-19 pandemic started shutting down restaurants last year.
In response, Farm.One took the same direct-to-consumer route many companies shifted to in 2020. NYC-based consumers can now sign up for a Farm.One subscription and receive greens and a few other local goods delivered to their doorsteps. The company has also teamed up with Brooklyn-based indoor farming company Smallhold to sell “local luxury mushrooms.” An additional collaborations with Rawsome Treats provides smoothies and plant-based bottled milks. Farm.One uses bikes for all deliveries and packages all items in reusable containers the company retrieves once they are empty. The shift to this model proved so popular that there is currently a waitlist to even get products.
Hence the new farm space in Brooklyn’s Prospect Heights neighborhood, which opened at the end of last week. The space will grow various microgreens as well as herbs and some flowers. All crops are grown using the hydroponic method and artificial lighting, with plants harvested “hours before delivery,” according to the company.
The Brooklyn farm will also include an event space where attendees can sample plants on “tasting tours” and attend lectures on food and agriculture. In future there may also be a daytime cafe as well as a cocktail menu.
Farm.One also licenses its technology out and currently has locations at the EATALY NYC Flatiron location and a Whole Foods in Manhattan.
All of these offerings would classify as premium, targeting higher-end consumers. It remains to be seen if Farm.One’s demographic reach will widen as it adds more farms and is able to serve more parts of NYC and beyond.
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