This week, GE Appliances (GEA) announced it has released a new software update that enables customers with GEA’s Wi-Fi-connected stoves to add items to their Kroger shopping carts through featured shoppable recipes on their wall ovens and slide-in ranges.
According to the announcement, the new partnership, which was distributed via an over-the-air update to what GEA says is 150 thousand appliances (which is, interestingly, a smaller number given to us when the company announced its ‘turkey mode’ software update in 2021), will enable customers to find a select set of curated recipes (13 recipes at release) from Kroger and select CPG brands (including King Arthur Baking). Once a customer chooses a recipe, the recipes will suggest what GEA calls precision cooking modes, which track cooking progress, modify temperatures and adjust cook times.
In addition to the guided cooking features built into the recipes. they also allow for some clickable commerce. GE Appliance users can click to view the list of ingredients and instructions within the recipe and, with an additional click, add all the recipe’s ingredients to their Kroger cart. GEA says customers can connect their GE appliance app to their Kroger account via a QR code scan setup.
This announcement from GE Appliances comes after the company announced an integration with Google Cloud’s Vertex generative AI integration with their cooking app earlier this year, which the company calls Flavorly. According to GE Appliances spokesperson Shawn Stover, the Flavorly AI integration enables customers to input items in their refrigerator, and the app will generate three suggested recipes to build around the ingredients.
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