Making a fourth meal run every day?
If so, what’s wrong with you? you can now get a heavily discounted daily taco if you happen to live in an area where Taco Bell is trialing a new Taco Lover’s Pass.
The pass, according to QSR Magazine, is available in select Arizona markets through November 24th. Subscribers, who will pay $5 to $10 depending on location, can choose from seven tacos: Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme, and Spicy Potato Soft Taco.
While that’s probably a little too much Taco Bell for most people, there’s no doubt enough deal-seeking customers who would embrace the idea of a Taco Bell subscription. For Taco Bell, it’s an innovative way to create loyalty and predictable revenue.
Taco Bell is tapping into a trend that’s gained traction over the past year as restaurants have looked for creative ways to drive more predictable revenue during what has been an extremely unpredictable time. Many in the restaurant business noticed when Panera saw huge success with their subscription program, and now everyone from tapas restaurants to brewpubs is dabbling in subscriptions.
While Taco Bell isn’t saying whether it will try its subscription program in markets outside of Arizona, I predict we’ll see the Taco Lover’s Pass become a regular offering on the menu if uptake is strong in the trial.
Leave a Reply