Anova, a maker of smart kitchen appliances, today announced a partnership with (RED) to create a collection of sous vide circulators to help raise money to fight global health crisis such as HIV/AIDS and COVID-19. (RED), an organization founded by U2 frontman Bono and politician-activist Bobby Shriver in 2006 to fight AIDS pandemic, partners with brands like Anova on products to raise money for the Global Fund, the world’s biggest funders of programs to fight AIDS, tuberculosis and malaria.
The new collection will feature three different versions of the Anova circulator that mirror the company’s current sous vide lineup: Nano ($129), The Precision Cooker ($199) and Precision Cooker Pro ($399). For each purchase of the new Anova RED collection, 5% of the proceeds will go to the Global Fund. Anova and RED have pledged a minimum commitment of $200 thousand.
The new product line is available on Anova’s website and will be available on Amazon starting on September 30th.
To find out more about why Anova decided to team up with RED, I asked Anova CEO Steve Svajian a few questions.
What was the thinking behind having Anova participate in this socially conscious campaign with (RED)?
When entering a partnership, we look at the mission, the values and how we can work together to really make an impact. (RED) disrupted the original model of philanthropy by being the first to rally the corporate sector through (RED) branded products. With sous vide, we changed the way the world cooked. When the opportunity came up for Anova to partner with (RED), we jumped at the chance to work with an organization that takes such a bold stance on fighting pandemics.
Why this specific cause?
The COVID-19 pandemic affected communities around the world, hitting the most vulnerable communities the hardest, including those battling illnesses like HIV/AIDS. California was one of the hardest hit states during the COVID-19 pandemic. As a San Francisco-based company, HIV/AIDS advocacy has been a central part of our city’s history. (RED)’s mission to fight pandemics aligns with not only our values but our community’s needs.
Is this a sign of the company’s evolution?
We started Anova on the principle of accessibility. This partnership with (RED) furthers that principle by being part of the mission to create a stronger and more accessible global health system for communities around the world.