• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Gorillas is Bringing its 10-Minute Grocery Delivery to the U.S. Next Week

by Chris Albrecht
May 24, 2021May 24, 2021Filed under:
  • Delivery & Commerce
  • Future of Grocery
  • Grocery
  • News
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Germany-based Gorillas is launching its speedy grocery delivery service here in the U.S. on May 30. The service will provide on-demand delivery of groceries in 10 minutes or less in New York City, starting in Bushwick, parts of Williamsburg, Downtown Brooklyn, Cobble Hill and Boerum Hill.

Gorillas is part of a new wave of dark, delivery only grocery stores that are set up in dense residential areas. These stores carry fewer items than a supermarket, but because they are embedded in neighborhoods and have a limited delivery radius,they can process and fulfill and deliver orders quickly. A number of these speedy delivery stores have gotten funding throughout 2021, including Weezy in the U.K., Getir in Turkey, and Glovo in Spain. Gorillas has been among the most funded, having raised $335 million.

We are just starting to see this small, speedy, delivery only store model emerge in the U.S. Gopuff raised $1.5 billion this year to expand its 24-hour convenience store-like delivery service. In New York City, Gorillas will face more direct competition from Fridge No More, which operates basically the same type of store in the Williamsburg, Park Slope and Gowanus neighborhoods in Brooklyn.

As we’ve written before, all of these super-fast grocery stores have the potential to change our relationship with grocery shopping. Instead of weekly or twice-weekly trips to the store, getting groceries becomes more like a utility that you turn on whenever you need something at that moment. Snacks, milk, wine, whatever can be brought to your door in less time than it takes to put on your shoes and socks and get in the car.

Of course, this new model will only work in certain locations. It’s no coincidence that both Gorillas and Fridge No more operate in New York City. It’s a dense, urban environment with a lot of potential customers in a small geographic area. Ten-minute delivery wouldn’t work as well in more rural areas where houses are spread out. We’ll also have to watch and see how much equity is a part of these startups’ expansion plans. Will they only be delivering to affluent areas? Will New York City be a patchwork of delivery zones that exclude lower-income neighborhoods?

For it’s launch in NYC, Gorillas is teaming up with the non-profit Rethink Food to collect potential food waste from warehouses and turn it into meals for distribution through other community-based organizations.

Those living in its service areas will be able to try Gorillas out for themselves starting this Sunday. All orders will carry a flat delivery fee of $1.80 and there is no minimum order. Hours of operation at launch will be 8 a.m. to 11 p.m.


Related

Germany-Based Gorillas Raises $44M for Speedy Grocery Delivery

German grocery delivery startup Gorillas has raised a $44 million Series A round of funding led by hedge fund Coatue, TechCrunch reports. Gorillas promises super-speedy grocery delivery, with the company saying it averages a delivery time of 10 minutes. It does this by creating smaller, delivery only (or "dark") grocery…

Gorillas is Hiring Up to Expand its 10-Minute Grocery to San Francisco, LA and Chicago

As of now, New Yorkers have just about all the fun when it comes to super speedy grocery delivery in the U.S. Companies like Fridge No More, JOKR, Gorillas and, starting next month, Buyk are all building out a network of small, delivery-only grocery stores that promise to deliver your…

Let’s Unpack the Possible DoorDash + Gorillas Deal

Last week the Financial Times reported that third-party delivery giant DoorDash was in talks to buy a stake in German speedy grocery delivery startup Gorillas. While there weren't a ton of details, such as how big any such stake would be, a follow-up story from Axios said the deal could…

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • fast grocery delivery
  • Gorillas
  • grocery delivery

Post navigation

Previous Post Square’s Back-of-House Display System Now Available for Delivery-Only Restaurants
Next Post Nutrition Brand Muniq Aims to Support Gut Health and Close Gaps in Health Disparities

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

How ReShape is Using AI to Accelerate Biotech Research
How Eva Goulbourne Turned Her ‘Party Trick’ Into a Career Building Sustainable Food Systems
Combustion Acquires Recipe App Crouton
Next-Gen Fridge Startup Tomorrow Shuts Down
From Starday to Shiru to Givaudan, AI Is Now Tablestakes Across the Food Value Chain

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.