• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

It’s Personal: Nourished 3D Prints Vitamins Tailored Exactly to Your Needs

by Catherine Lamb
December 3, 2019December 3, 2019Filed under:
  • 3D Food Printing
  • Featured
  • Personalized Food
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

If you’re like me, when shopping for vitamins you might pick up whatever’s on sale. After all, vitamins are mostly one-size-fits-all, right?

British startup Nourished would very much disagree. The Birmingham, U.K.-based company is trying to shake up the supplement space by using 3D printing technology to create personalized vitamins made specifically for you.

First you answer a short questionnaire on the Nourished website describing your lifestyle, health issues and nutrition goals. Nourished’s algorithm then builds you a unique “stack” out of their 28 “nourishments.” (You can also build your own stack if you already know what ingredients you want.) The company then 3D prints bespoke, layered vitamins just for you out of vegan gel — which end up looking like rainbow gummy candy — and deliver to your door every month.

Why 3D print the vitamins? According to Nourished’s Head of Brand, Caitlin Stanley, manufacturing supplements via 3D printing opens up a whole new world of personalization possibilities. Typically, active ingredients that show up in vitamins — like ashwagandha and Vitamin A — interfere with each other when combined into the same capsule. However, by printing these ingredients on top of each other, Nourished can fuse them into the same bite-sized supplement.

Each Nourished box comes with 28 stacks meant to be taken once a day. The vitamins are individually packaged “to maintain efficacy,” according to Stanley, who added that the packaging is compostable.

Photo: Nourished

If there’s one thing that might put people off of Nourished, it’s the price. The service costs £39.99 (~ $51.00) a month, which is significantly more than your average vitamin bottle off the pharmacy shelf. However, the cost is on par with other personalized D2C vitamin services, like Care/Of.

When I asked about competitors, Stanley was adamant that Nourished is the only company out there right now creating a truly personalized supplement. Care/Of basically just aggregates a variety of pills into a single pouch, while Nourished actually combines all of the ingredients into a bespoke bite-size supplement made specifically for the individual.

Nourished just launched a little over six weeks ago, so it’s in the very early stages. Right now it’s only shipping in the U.K. However, Stanley told me that the company plans to head to the U.S. in 2020. The company has raised a seed round for an undisclosed amount and currently has a team of twenty-five.

Personalization is a hot trend in the food space right now. Consumers want all aspects of their diet tailored to their exact preferences, from recipes to drive-thru orders to the foam topping your craft cocktail. But when it comes to health and nutrition, customization should be “first and foremost,” said Stanley. We’ll see if Nourished’s 3D printing strategy can help them be first and foremost in the personalized vitamin space, too.

If you’re interested in what’s coming next in personalized nutrition, you’ve got to be at Customize. The one-day event in New York City will explore the world of food personalization throughout the meal journey. Grab your Early Bird ticket before they’re all sold out!


Related

Melissa Snover of Nourished on How 3D Printing is the Key to Personalized Food (Spoon Plus)

With us being smack-dab in the middle of a global pandemic, it seems safe to say that we're thinking about our health like never before. Melissa Snover, the founder and CEO of 3D printed personalized vitamin company Nourished, wants to simplify at least one part of your health routine: your…

Elo Health Partners With Nourished For Launch of 3D Printed Gummy Supplements

This week, Elo Health, a personalized nutrition startup, announced they have partnered with UK-based Nourished to offer Elo customers an option to take their personalized supplements in gummy form. The new partnership, which will allow Elo customers to replace up to 7 pills with a single 3D-printed gummy as part…

Newsletter: My Smart Thanksgiving was Kinda Dumb, Ghost Kitchens and 3D Printed Vitamin Gummies

This is the web version of our weekly newsletter. Sign up for it and get all the best food tech news delivered directly to your inbox each week! A couple months back, The Spoon got in a little tiff with WIRED writer (and all around great guy) Joe Ray when…

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • 3d printing
  • Health
  • Nourished
  • nutrition
  • personalization

Post navigation

Previous Post The Three Stages of Thanksgiving Connected Cooking Grief
Next Post Aeon to Bring Ocado’s Robotic Grocery Fulfillment Centers to Japan

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

What Flavor Unlocks
Starbucks Unveils Green Dot Assist, a Generative AI Virtual Assistant for Coffee Shop Employees
Impulse Announces Its Battery-Integrated Cooktop Becomes First Certified to Applicable UL Safety Standards
Tasting Cultivated Seafood in London’s East-end
Tasting Cultivated Seafood in London’s East-end

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
 

Loading Comments...