Close Ad

The Spoon

Daily news and analysis about the food tech revolution

Personalized Food

Welcome to Sushi Singularity. Did You Have a Reservation and Submit Your Biosample?

Just offering 3D printed sushi would be enough for a restaurant to land a story in The Spoon. But Sushi Singularity, a restaurant opening in Tokyo later this year, is taking the concept one step further by requesting you kindly submit a biosample from which they will 3D print a personalized meal created specifically for you.

Oh man, 3D printing and personalized nutrition? That’s like catnip for us.

My Modern Met reports that the Sushi Singularity restaurant is from Open Meals. You might recall that Open Meals made headlines a couple years back by teleporting sushi, which the company called “the world’s first food data transmission.”

Now Open Meals is looking for a different type of data: yours. When you make a reservation at Sushi Singularity, they mail you a home health kit to collect biosamples. According to Mashable Southeast Asia, “You’ll have to send them samples of your DNA, urine, and other bodily fluids first. They call this your ‘Health ID’.”

Okaaay… That’s a little, personal, but whatevs! You’ll be dining in the future, and how else are you supposed to get a completely personalized meal?

At the restaurant, you’ll be treated to beautiful 3D-printed dishes built bit by bit into sushi such as Cell Cultured Tuna, Powdered Sintered Uni, and Negative Stiffness Honeycomb Octopus. Aside from the eye-popping design of each piece of sushi, it will be crafted specifically for your health profile (though exactly what that means remains unclear).

Video via Open Meals

As noted, Sushi Singularity sits firmly at the nexus of two trends we follow closely at The Spoon: 3D printing and personalized nutrition.

It’s actually been a busy year for 3D food printing. Redefine Meat announced high-volume 3D printing for plant-based steaks. Legendary Vish is 3D printing plant-based salmon. And SavorEat has developed a technology that 3D prints and cooks plant-based meats.

As 3D printing evolves, it promises to open up new levels of bespoke food creation tailored to your specific dietary and health needs. For example, a company called Nourish is using 3D printing to create personalized vitamin supplements. As raw ingredient materials advance and resolution improves on the machines, even greater levels of specificity with meals and personalization will be unlocked.

Neither the Sushi Singularity website or coverage of the restaurant mentions prices, though if you have to ask, as the saying goes, you probably won’t be able to afford it. If that winds up being the case, don’t take it personally.

Mixfit Debuts Its Second Generation Personalized Nutrition Device. Will Consumers Buy It?

Here at The Spoon, we’re big believers that personalized food and nutrition are going to be a big deal someday, so much so we had a conference on the subject in the ‘before times’ when people still gathered in large groups.

One of the big ideas we discussed at Customize, our food personalization summit, was how what we eat will eventually go from one-size-fits-all food to meals made specifically for each of our specific dietary and biological profiles.

This idea has already arrived in some ways in the form of 3D printed vitamins and DNA-driven diet plans, but products that make on-demand food tailored for our specific biomarkers and nutrition profiles at the point of consumption are still in their embryonic stages.

That said, one company by the name of Mixfit has been working on exactly this for the last few years. Mixfit makes a system that whips up personalized vitamin-packed beverages customized around a person’s nutrition profile as well as data from wearables or even photos they’ve taken of food on a given day.

The device works like this: It uses an app called MINA, where a user enters their nutrition profile and connects to wearables like Apple Watch for activity data. All of this information is then used to create a custom beverage recipe. When a customer wants a drink, they send their drink order to the Mixfit, which dispenses a mix of vitamins and flavors from different various pods in the form of a personalized beverage.

The company is launching its second-generation system this summer. Generation two will sell for $180, and the consumables, which consist of a mix of vitamin and flavor pods, come in the form of a $59 a month subscription.

I had a chance to check out the first-gen appliance, which is no longer available for purchase, at CES in January 2019. Here’s a shot of the inner chamber where the nutrient pods are inserted.

Mixfit (Gen 1) Vitamin Pods

While new hardware is always risky, Mixfit has the backing of large nutrition conglomerate DSM, which acquired a 50% ownership stake in the company in 2018. DSM will provide the vitamin and nutrient ingredients that come as part of the consumable subscription.

Will consumers go for the Mixfit? My guess is the product makes more sense in health clubs than on kitchen counters (the company plans to sell to both). Still, there might be enough consumers among the millions of households who spend significant amounts of money on nutrition products which jump at the chance to get custom-built beverages.

The biggest challenge for Mixfit will be consumer education. It’s a nuanced product that needs to shown to consumers, and so it needs a sales channel where the product is adequately demoed. One venue could be physical retail, but selling hardware like this is new for the nutrition business, so chains like Super Supplements or Vitamin Shoppe might not know what to make of the Mixfit. Another option could be TV-based shopping networks where the product’s capabilities can be adequately demoed to prospective customers.

Long term – think a ten-year time horizon – on-demand personalized nutrition will most likely be commonplace. The question is how exactly that nutrition will be delivered. Some, like Pablos Holman, thinks much of it will be in the form of 3D printed food. Others see AI as a big part of the picture.

But before we get to that science fiction future, we need products to help push us on our way. Mixfit is one of those early products. Now we’ll just have to wait and see if consumers are ready for that first step into the future.

Lumen, the Handheld Metabolic Breathalyzer, Goes on Sale

If you’ve been sheltering in place for the past couple of months, you’ve probably been eating a ton of carbs. Between that and the constant wearing of sweatpants, you may have put on unwanted pounds (or maybe you welcome them!).

If that’s the case and you want to get back to your pre-pandemic weight, perhaps you can pick up a Lumen, which is now available for purchase. Lumen is a handheld breathalyzer that promises to help you “hack your metabolism” by measuring the CO2 in your breath. The device then tells whether you are burning fat or carbs and provides personalized nutritional guidance based on your metabolic efficiency.

You can check out this video Catherine did with with Dror Ceder, the Founder and CEO of Lumen at CES last year.

The Spoon look at Lumen, a handheld breath detector for measuring metabolism

The device started out as a crowdfunded project on Indiegogo back in 2018, and has gone on to raise more than $2.5 million dollars. In September of last year, Lumen raised an $8.5 million round of funding (the company has raised $15 million in total). At that same time, Lumen said that it had sold 11,000 devices.

Now the Lumen is available to general public for purchase. The device is available through Lumen.me, costs $299 and is shipping worldwide.

We can’t speak to the device’s accuracy, but we do know that Lumen isn’t the only company out there that wants you to breathe out. The Keyto breath sensor is $99 and gauges whether or not your body is in ketosis.

Exhaling has certainly taken on new weight during this pandemic (wear a mask!), but perhaps breathing out can be a way to help people find some post-pandemic fitness.

Melissa Snover of Nourished on How 3D Printing is the Key to Personalized Food (Spoon Plus)

Since Nourished lies at the intersection of two burgeoning food tech trends — personalization and 3D printing — I reached out to Snover to learn more about Nourished. In our interview she clued me in on how they settled on 3D printing (fun fact: she actually invented the first ever 3D food printer!), why she’s not rushing to link up with DNA analysis, and sets the scene for a futuristic vision where your health is managed autonomously by wearables and home 3D printers.

It was a super cool conversation that gives real insight into where we’re at right now, both in the 3D printing and personalization spheres. You can read the full transcript of my conversation with Snover, complete with synced audio. I also excerpted some of the most noteworthy parts of our conversation below. 

This Spoon Plus Deep Dive conversation is available only to Spoon Plus subscribers. Purchase a Spoon Plus membership to get access to this exclusive content and much more.

 

Gousto Raises $41M for High-Tech Meal Kit Business

London, UK-based Gousto announced today it has raised another £33 million (~$41 million USD) for its meal kit subscription service, according to a press release sent to The Spoon. The round was led by Perwyn, with participation from BGF Ventures, MMC Ventures and online fitness guru Joe Wicks. It brings Gousto’s total funding to $179 million.

The new funds will go towards further developing Gousto’s technology, which is a huge component of both its customer interface and back-end logistics. On the consumer-facing side, Gousto uses an AI-powered personalization tool to recommend the most relevant meals to customers, who can select from over 50 recipes each week. Customers can choose a 2-person box or a family-size box, with recipes ranging from around $30 to $60, depending on the size of the box. According to the press release, Gousto currently delivers over 4 million meals to 380,000 U.K. households each month.

Behind the scenes, Gousto uses AI to automate parts of its supply chain and optimize overall logistics. The company also plans to launch a Next Day delivery service and build out its tech team over the coming months. 

If fundraising and headcount growth sounds a little out of place in today’s troubled economic times, remember that Gousto is a meal kit company whose primary goal is to serve people in their homes. The UK, where the service is available, is currently on lockdown in response to coronavirus that’s set to be extended until early May. That makes for a plenty of potential customers where a service like Gousto is concerned. The company told TechCrunch that demand for its business “has spiked upward” in recent weeks. In particular, Gousto has seen a 28 percent increase in family-style boxes. 

All that said, if you’re hoping to become a new Gousto customer, you’ll have to wait. A note on the Gousto website says the company is not accepting orders from new customers at this time, due to “extremely high demand.” There’s no word of how long that will last. Presumably, the new funding round and corresponding plans to increase headcount and tech development will help Gousto better reach the high demand for meal kits that will be around for some time.

Yes Health Raises $6M for Personalized Weight Loss and Nutrition Platform

We all know that sticking to diets is really hard work — especially when you’re stuck at home and the snack cabinet is never far from reach.

Yes Health is a digital health platform meant to help people reach their weight loss or diabetes prevention and management goals. Today, the startup announced that it had netted $6 million in Series A funding led by Khosla Ventures (hat tip to Techcrunch).

Yes Health’s mobile platform is meant to help people do one of two things: lose weight, or prevent diabetes. New users select one pathway and answer a short questionnaire about what sort of coaching you prefer (cheerleader/straightforward), your top goals, and the biggest challenges you struggle with to reach those goals. The system then creates an individualized health plan and schedule which outlines when you should eat meals, exercise, and sleep, and tracks your progress via photos and a daily weigh in.

Yes Health costs $49/month for the one year diabetes program (which comes with a Fitbit and digital scale), or $69 for coaching only. The four-month weight loss program costs $49/month (and includes a Fitbit). Yes Health sells both directly to consumers and is included in some employee health plans.

The real value add of the app seems to be the ease with which the personalized coaching is woven into the system. Users can take a picture of their meals, which Yes Health shares with nutritionists for assessment — no need to manually enter every ingredient in their salad or soup. Users also get access to personalized coaching for their workouts, including feedback when they complete certain exercises.

Yes Health isn’t the only app out there to offer nutrition coaching via photo. Bite.ai is a food journal that automatically breaks down the nutrition info of your meals based on photos, and in France, Foodvisor does much of the same thing. But neither service offers the same level of exercise recommendations and coaching that Yes Health does.

True, the messages all come from computers, not actual humans, so the interaction isn’t as powerful as it would be with an in-person coach. But an in-person coach is going to cost a lot more than $69 per month — plus, we’re not allowed to see people in person anymore.

For that reason, I think COVID-19 will present some appealing growth opportunities for online healthy lifestyle services like Yes Health. Since we can’t go to gyms or restaurants, we have to create our own exercise and dining plans. Tools like Yes Health could help folks to create a structured plan for nutrition and exercise to stay on course during social distancing. And that’s especially critical at a time when health is on the top of mind for all of us.

Tastermonial Lets You Scan Grocery Items to See Which are the Best Fit for Your Diet

Sticking to a diet — or avoiding an allergen — is hard enough without having to worry about potentially hidden ingredients in grocery products. Does that jerky have soy in it, or do those potato chips actually contain dairy?

One startup is trying to make grocery shopping more transparent and personalized. Tastermonial is a new startup based in the Bay Area which offers a link between personalized nutrition services and actual food brands. Users can download the Tastermonial app and use it to scan products on grocery shelves. The app then extracts nutritional data and gives viewers a readout of the item, noting whether or not it would be a good fit for them to eat, based off of their pre-saved dietary profile. If it’s not, Tastermonial will recommend other, better-suited grocery products available via delivery through one of their retail partners.

Founded in July 2019 by Bude Piccin, the startup launched a beta version of its app in January 2020 and currently has about 200 users. Thus far Tastermonial’s database includes over 400,000 SKUs, including everything from CPGs to frozen and refrigerated foods. Piccin said that they pull nutritional data from public databases.

On a recent phone call, Piccin told me that the app can only scan items and give both a general evaluation (good choice for many diets) and a personal evaluation (not suitable for you based on your profile). They plan to roll out the ability to purchase through retail partners later this year, starting with Piccin’s former employer, Amazon.

Thus far, users have to input their own dietary preferences and any food allergens, however, Tastermonial plans to let users link its app to microbiome- or DNA-driven food personalization services to automatically upload their nutrition profile. The company is already in talks with DAYTWO, a personalized nutrition company which recommends recipes to individuals based on their microbiome.

Tastermonial’s app is free to use. The company plans to make money by adding a small fee (5 to 10 percent) onto each sale through their retail partners. There’s also a SaaS play. Piccin said that Tastermonial will partner with personalized nutrition services, like DAYTWO, to provide the ingredient layer to those recipe recommendations. She explained that Tastermonial’s database could help users select the most health-appropriate foods for their suggested meals — all of which could be delivered to their door.

Since the company is so early-stage, it’s hard to predict if it’ll be able to follow through on its plans to become the go-to interface for grocery shopping based on your nutrition. But Tastermonial is tapping into a trend that, like Hansel, is so hot right now: personalization. (So hot, in fact, that we had a whole conference dedicated to personalization a few weeks ago in NYC.)

In addition to Tastermonial, there are several other companies racing to bring personalization to the grocery store. Pinto (formerly Sage Project) and DNA Nudge are two startups that pull from individuals’ nutrition profiles to help them decide which retail products are best suited to their needs. According to Piccin, Tastermonial’s differentiator is its ability to connect users with alternative products that are better for them, if the grocery options don’t cut it. “We’re connecting to that practical side,” she told me.

My question is whether or not consumers will actually take that extra step. Will people really create an entire online grocery order for one or two items, pay a premium for delivery, and wait for it to show up at their door?

Tastermonial is betting on it. Considering that 81 percent of consumers never order groceries online, that’s a risky bet, which is why I think that Tastermonial’s SaaS play has more potential than the app itself. As personalized nutrition services become more popular, more and more people will be looking for ways to easily shop for the best ingredients for their individual needs. If it becomes part of the personalized nutrition services themselves, Tastermonial could help make the process just a little bit easier.

Newsletter: So How the Heck Do We Deliver on The Promise of Food Personalization?

People have always wanted personalization in their products and services. That much was said multiple times last week at Customize, The Spoon’s daylong summit on food personalization. Event attendees and panelists alike also agreed that technology has increased our expectations around what personalization can even be when it comes to our food. Getting your name on a Coke bottle was once the extent of customized eats and drinks. Now we have software that analyzes our microbiome to tell us which foods are best for our unique bodies and restaurant systems that promise McDonald’s will never forget that I hate yellow mustard.

The promise of personalization was discussed in other areas of the food industry during the event, too. Companies like Kroger are using it to fill “food prescriptions” in the grocery store for diabetes patients. Digital kitchen platform Yummly wants to personalize your recipes, shopping lists, pantry, and, well, pretty much your entire kitchen and home cooking experience. 

The question is, How on earth are we supposed to deliver on all this promise? It’s one thing to talk onstage about the benefits of microbiome-based eating or reinventing the restaurant loyalty program. It’s quite another to convince the mainstream these operations actually do what they say, are based on sound science, and, most important, responsibly handle all that user data required to create truly personalized experiences. 

Are we there yet? No. The next steps for food personalization need to be around investing in the infrastructure to scale these technologies and, for investors, funding the kinds of companies that treat both users and their data with the utmost respect. These are the kinds of conversations we can expect to have more of as personalization evolves from buzzword to actual practice and we start to separate hype from reality.

The Latest Coronavirus Victim? Trade Shows

Had Customize been scheduled to take place this week rather than last, it’s quite possible the event wouldn’t have happened at all. Trade shows left and right are now getting canceled due to concerns over the widespread coronavirus outbreak. 

The Spoon’s publisher Mike Wolf has been keeping up with the closures. Yesterday, he reported that the Inspired Home Show had been canceled. “It’s an extraordinary move to cancel a trade show less than two weeks before it opens, but it’s an illustration of how fluid and fast-moving the situation is around the coronavirus,” he wrote.

Even more extraordinary? Postponing a show the day before it officially starts, which is what the Natural Products Expo West just had to do last night.

These are likely just the start of trade show cancellations and postponements. There are dozens of food industry events, both in the U.S. and overseas, slated for the next few months. As the number of coronavirus cases worldwide grows, and with it concerns from both conference-goers and organizers, more shows will likely be affected by the outbreak.

We’re in the Golden Age of Meat Vending Machines

Let’s end this thing on a brighter note.

My colleague Chris Albrecht got a tip this week about an automated vending machine in South Korea called Meatbox 365. Users can choose from a range of meats in a variety of cuts, using a touchscreen to select their choices. As Chris wrote, “Meatbox 365 is basically a 24-hour butcher shrunk down into a very small physical footprint.” 

The machine is currently getting a lot of press because it’s the kind of automated, unmanned machine cities and countries greatly affected by coronavirus need in order to keep crowds out of places like supermarkets. It’s also the kind of high-tech vending machine that could be the perfect testing ground for personalization. Someday, the Meatbox 365 or a similar machine will automatically know which cut of beef I like, and what kind of meat I should be eating in the first place (if plant-based beef hasn’t taken over by then).

Just hold the yellow mustard, please.

Stay sane,

Jenn

I Tried Hungryroot, the Healthy, 10-Minute Meal Kit. And it Actually Delivered

Whenever I get a pitch in my inbox asking me to sample a new product, my first reaction is usually skepticism. Could this cricket bar really be that good? Is it actually feasible that this pill will help me avoid a hangover? Will this meal kit really make me eat healthier in less time than other meal kits, or just cooking for myself?

That last pitch came from Hungryroot, the grocery-slash-meal-kit hybrid delivery service aimed at millennials trying to eat better. And the answer, much to my surprise, was yes. Hungryroot actually did make good on its promise: to provide simple, healthy recipes that can be prepared in under ten minutes.

How it works

On its website Hungryroot refers to itself not as a meal kit or a grocery delivery service, but a sort of hybrid of the two. The ingredients included are a mixture of known brands, like Beyond Meat sausages or Banza chickpea pasta, as well as Hungryroot-made offerings, including a range of sauces and pre-cooked grains. To get started you go onto HungryRoot’s site and create an account. Then you input any dietary restrictions (vegan, gluten-free, nut-free, etc.). You then choose your subscription plan, which is anywhere from 3-6 two-serving meals per week, plus snacks. I selected the smallest option, 3-6 meals, and chose a vegetarian meal plan.

A few days later a box arrived with 11 ingredients meant to create three plant-based meals: a Pasta (Banza chickpea pasta, HungryRoot Cashew Cheddar, baby broccoli), a Market Plate (shaved brussels, pre-cooked grain mix, and Beyond Meat sausage), and a Warm Bowl (HungryRoot lemongrass tofu, snap peas, and Lotus Foods brown rice ramen). There was also a tub each of Chickpea Chocolate Chip Cookie Dough and Black Bean Brownie Batter, which were gluten-free, vegan, and surprisingly delicious. I know, I’m as shocked as you are.

Test
My HungryRoot recipes [Photo: Catherine Lamb]

The Good

One of Hungryroot’s main selling points is the speed and ease with which you can prepare the meals. And, at least from my experience, they really deliver. The recipes I tried consisted of only three ingredients each, all of which were pre-prepped (the brussels sprouts were shredded, tofu nuggets pre-cooked, etc.). All I had to do was some light vegetable chopping, boil some water, sauté, and mix. Even if you have very, very few kitchen skills — and the bare minimum of appliances (read: pressure cookers) — you’d be able to nail these recipes. You don’t even need a microwave.

Perhaps even more surprisingly, the meals were meant to be ready in 10 minutes and… they actually were! Some even took less time than that. In the past when I’ve tried meal kits, the dishes often end up taking much more time and effort than their glossy recipe cards promise, so it was nice to be eating something warm and filling and full of vegetables mere minutes after I pulled the ingredients out of the fridge. All of the meals also had enough leftover for me to take them into lunch the next day.

A HungryRoot Pasta meal, with cashew cheddar sauce. [Photo: Catherine Lamb]

The Bad

There’s always a catch, and for Hungryroot that catch is its cost. Smaller deliveries, which include groceries to make 3-4 two-serving meals plus snacks, cost $69 per week. Medium deliveries (4-5 two-serving meals plus snacks) cost $99 per week, and large deliveries (5-6 two-serving meals plus snacks) are $129 per week. Shipping is free for all orders and you can pause your subscription at any time.

[Update: A representative from Hungryroot emailed me to note that the company has just rolled out a new food profile survey that allows them to design custom pricing plans based on family size, personal health goals, etc. Most plans range from $60 to $100 per week. Orders over $70 will receive free shipping.]

Hungryroot updates its offerings every Thursday, so there are always fresh options to choose from on their site, and deliveries happen weekly.

Cost-wise, Hungryroot’s service shakes out to $8-$12 per meal, depending on which service you choose. The pricing is in line with other meal kits on the market right now, like Blue Apron and Purple Carrot. HungryRoot meals also have the added benefit of taking less time than other meal kit competitors and requiring less elbow grease and fewer dishes. However, $70 will buy me groceries for 2-3 weeks’ worth of meals, so it felt indulgent to spend it on a single week’s worth of ingredients, even if they do save me a few minutes in the kitchen.

Hungryroot’s Market Bowl prepped and ready to eat. [Photo: Catherine Lamb]

When talking about food delivery of any kind, it’s required that we wag our fingers at the amount of packaging they use. Hungryroot did indeed come in a large box lined in foil insulation with ice packs, but the box and foil were home recyclable, as were the drained ice packs. At least they claimed. Regardless, I didn’t have to suffer the guilt that comes with shoving a bunch of bulky packaging into my garbage can, knowing it would end up in a landfill somewhere.

Is Hungryroot Worth It?

So do I recommend Hungryroot? Surprising no one more than myself, I actually do. For consumers that want to prioritize healthy eating and don’t mind paying for it, but are tired of prepackaged $15 takeaway salads, Hungryroot makes a lot of sense. In that way it’s similar to Daily Harvest, the frozen, pre-prepped smoothie and microwaveable meal service. Hungryroot requires more work than Daily Harvest, but it also has a bigger and tastier payout.

In the end, I think that Hungryroot is one of the rare direct-to-consumer meal companies to actually deliver on its promise of healthy, easy, plant-based meals. The question is whether there are enough of those consumers out there to save Hungryroot from the struggles that are affecting other meal kit and prepared food delivery companies.

Customize 2020: 3 Things Businesses Must Consider When Personalizing Their Products

Yesterday, The Spoon held its first-ever summit around food personalization in NYC. Customize, as we dubbed the event, brought together startups, researchers, investors, and innovators across the food industry to discuss the concept of personalization in the food industry and how companies can strategically apply it to their businesses. 

With 12 sessions and dozens of panelists, way more was discussed than I could reasonably fit into a single post. So to start, here’s a high-level view of some of the major takeaways from the event, and a hint of what businesses should be considering when it comes to making food more personal for their users.

1. “Personalization” means many things in many contexts.
The repeat theme of the day was that personalization has no set definition — nor will it ever. In a restaurant, it means using tech to make a person feel like a regular, even when they’re a brand-new customer. When it comes to grocery shopping, it might be getting a food prescription from a doctor, then getting help planning your weekly meals from an in-store nutritionist, as Kroger is currently doing in Cincinnati. And if we’re talking about fighting or preventing chronic disease, personalization is about understanding the microbiome in your gut and using that information to make healthier food choices unique to you.

Panelists and attendees agreed that we won’t see a rigid definition of the word “personalization” any time soon. Rather, it will remain fluid. In response, tech companies must make their products and services flexible enough to be useful in many different personalization contexts. 

2. Data is key. But so are valuable customer experiences.
You don’t get personalization without data, and the key to building more personalized products and services lies in getting users to part with their personal information. That’s not too tall an order when it comes to restaurants, where customers happily fork over their names, addresses, and hatred of cilantro in exchange for faster service and more accurate orders. When it comes to more sensitive information — say, health conditions — the idea of personalization gets a little more controversial. 

In her keynote at the event, Mintel Analyst Melanie Bartelme pointed out that customers will be more willing to share their data if the product, service, or experience they get in return has real value for them. Other panelists echoed her words throughout the day. That value could come in the form of actionable diet and cooking advice, food products that noticeably improve our health, or simply a faster, more seamless experience with a piece of technology. Providing that “transaction of value,” as Bartelme called it, is what will separate the winners from the losers when it comes to personalization.

3. Personalization must have empathy for the entire food system.
At the end of the day, Mike Lee pointed out that personalization is the ultimate example of human-centered design, where making the user happy is the driving force behind every step of business and product development. 

That may or may not be a good thing, depending on the context. Lee pointed out that sometimes this user-centric approach can actually negatively impact other areas of the food system. Food delivery is a prime example. Customers crave speed and convenience, and restaurants have responded by offering on demand meals at the touch of a button. Those meals, however, come packaged in plastics and other non-biodegradable materials accompanied by disposable cutlery and other waste items that go straight to the landfill. Convenience has social impacts as well. The model for food delivery, whether it’s restaurant meals or grocery orders, rarely factors in the conditions of couriers shuttling the food to customers’ doorsteps.

As Lee suggested, successful personalization in the future needs to be “empathetic” to the entire food system. On the same panel, Food-X’s Peter Bodenheimer agreed with Lee, adding that part of creating this empathy will rest with VCs, who ideally should invest in companies that are prioritizing social and environmental responsibility alongside growth and profitability. 

These takeaways are just a tiny sample of the topics, ideas, and advice covered yesterday at the event. Over the next few days, we’ll be posting more recaps and lessons on what it takes to offer true personalization in the digital age. Stay tuned, and check back often for more.

Recipe Database Yummly Will Personalize “The Entire Digital Kitchen” to Help You Cook The Perfect Steak

If you’ve ever searched for a recipe online, odds are you’ve perused at least a few offerings on Yummly. This massive database started out with a focus on personalizing recipe discovery. Then, almost three years ago, appliance giant Whirlpool bought the company and the stakes changed. In the words of Greg Druck, Chief Data Scientist at Yummly, the company has now expanded from “personalizing recipe discovery to personalizing the entire digital kitchen.”

Curious? So were we, which is why we invited Druck to speak at Customize, our food personalization event happening next week in NYC. (Hot tip: There are still a few tickets left, and you can get 15 percent off with code SPOON15.)

To ramp up to the main event we asked Druck a few questions on what exactly a personalized kitchen might look like and what tools it’ll feature (hint: digital assistants and something called a “virtual pantry.”). And yes, the kitchen of the future should be able to perfectly cook a steak to your personal definition of doneness, every single time.

Check out the Q&A below. We’ll see you in New York!

Tell us a little bit about what Yummly does. 
Yummly is the most advanced AI-powered digital kitchen platform with over 25 million users. Yummly started out as a personalized platform for discovering online recipes. We are now expanding our offering to support the future of the kitchen. We want to help our users achieve their cooking-related goals with smart appliance integrations, premium guided recipes, and tools for meal planning and shopping.

Yummly places strong emphasis on personalized recommendations for the consumer. How do you optimize those suggestions? 
The Yummly recipe ingestion pipeline (pun intended) builds comprehensive representations of over 2 million recipes by inferring latent structure. Machine learning models parse the recipe and map it onto our food knowledge graph, inferring nutrition information, cuisine, techniques, difficulty, and more. This provides a foundation for content-based recommendation algorithms. 

Yummly also learns taste profiles for 25 million users by combining explicit and implicit feedback based on behavior and usage. Machine learning systems synthesize this data along with other contextual and ambient signals including day of the week, season, and location to create dynamic personalized feeds for each of our users. 

Has Yummly’s acquisition by Whirlpool changed its approach to personalization (by gathering data from home appliance usage, etc)?
Whirlpool’s acquisition of Yummly has allowed us to expand from personalizing recipe discovery to personalizing the entire digital kitchen. We believe personalization is the key to helping people achieve their goals, such as eating healthy, saving money, and reducing stress. Combining Whirlpool appliances as the hardware with Yummly software and machine learning systems allows us to personalize the experience to each home cook.

For example, Yummly will recommend personalized meal plans and shopping lists — in addition to individual recipes — based on a user’s tastes, goals, and appliances. We’ll keep track of the ingredients they have on hand and incorporate information from their “virtual pantry” into recommendations that will help them save money by reducing food waste.

Integrations with the Yummly Smart Thermometer and Whirlpool ovens will allow Yummly to adapt cooking algorithms to each user’s needs: for example, cooking a steak to a user’s personal definition of doneness. Combining these ideas into one seamless experience will substantially reduce friction in the kitchen. 

How do you envision recipes (and the recipe recommendation process) getting even more personalized over the next 5 years?
Conversational digital kitchen assistant AIs will help people create plans and recommend custom recipes that are much more personalized to specific needs and more useful for achieving goals in the kitchen. AI will guide you through the week, providing ongoing personalized advice, as well as gamifying and tracking progress against goals over time.

Your AI services will personalize a weekly meal plan and schedule for your household and then have the ingredients delivered to your home. Your plan may include a custom stir-fry recipe that uses up the carrots and chicken that were going bad (recognized using in-kitchen cameras) to save money and reduce food waste. It may avoid pasta or adjust ingredients according to your personalized nutrition plan to help you maintain a low-carb diet (because your assistant knows you’re not tracking well against your weight-loss goal). It might include a cheesy broccoli recipe to help you achieve your goal of getting the kids to eat more vegetables. It may even suggest cooking the chicken dish on Sunday to have an easy meal ready for Monday, reducing the stress of meal planning. Lastly AI may automatically adjust the bake time and temperature to make the dish extra crispy for you, and monitor cooking using a smart thermometer, notifying you when it is done.

This is just the tip of the iceberg — get your tickets to Customize to hear Druck’s fireside chat, where we’ll discuss how personalization will reshape the consumer kitchen. Get 15 percent off tickets with code SPOON15.